LIQUI MOLY NEWS #51

LIQUI MOLY IBERIA & SOUTH AMERICA WEEK 51.2019 

MOTOR OILS · ADDITIVES · CAR CARE

Moto Espinha: Celebrating Beta Day 

On December 15th, the LIQUI MOLY IBERIA team headed 

to Guimarães to join Moto Espinha and celebrate another 

Beta Day. The event served to bring together the Beta 

family, but it was also an unique opportunity for some riders to 

test the new models from the Beta collection for 2020. 

Mem Martins 

Guimarães, Portugal 

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WEEK 51.2019 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

LIQUI MOLY 

& BETA GIRLS 

@ BETA DAY 

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LM Image & Presence @ Beta Day 

As always, we made sure that during Beta Day our brand 

had a prominent place. The pictures speak for themselves, 

but we believe we have achieved our goal. What is your 

opinion? 

Mem Martins 


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It rained all day, but nothing kept the lovers 

of motorcycles and enduro off. The tents, 

including LM‘s, helped provide some 

protection for the pilots between tests. And we 

always had them in sight! 

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LM IBERIA: Team Work @ Beta Day 

If there is one thing that the LM Iberia team can do is organize 

events and support partners whenever they need. This Beta 

Day was no different. This time, we joined forces and supported 

the Moto Espinha family during a memorable day that everybody 

will remeber for the best reasons! 

Mem Martins 


Cristiano Fumega, from the commercial team, and 

Patrícia Silva from the marketing department of LM 

IBERIA, made sure our brand were all over the place 

during this Beta Day. 

Cristiano Fumega assured us that our 

inflatable shooter took shape and a 

prominent place in this event 

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No party 

starts without the 

presence of the LM 

girl, so we made 

sure to have not 

one but several 

scattered all over 

the place, during 

the Beta Day. 

Cristiano Fumega & José Pereira 

discuss the strategies of another 

successful event. 

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Moto Espinha disting 

the partnership we h 

the award from Nuno 

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uished LIQUI MOLY IBERIA for 

ave and Patrícia Silva received 

Espinha, on behalf of our brand. 

Diogo Ventura, the new Beta pilot, talked with the LIQUI MOLY NEWS 

after the announcement. 

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Chatarricas: Coffee & Classics 

Chatarricas, located in Valencia, is an LM partner and expert 

in parts for classic cars. The Coffee & Classics event 

reunited more than 50 participants and allowd us to make 

an exhibition of most of our classic range products. We also held 

an exhibition of Car Care products, where customers who were 

admired with the results automatically bought the products. 

Valencia, Spain 

isten the radio 

announcement in the 

COPE radio, advertising 

Lour brand! 

WEEK 51.2019 · LIQUI MOLY Iberia & South America · www.liqui-moly.com 

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Alexandre Estima from the LM IBERIA commercia 

Lucas, from Cecauto, and José Rodrigo, from DRA 


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l team with José António 

C de Tramontana. 

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Annual Training with Dr. Uli Weller 

Dr. Uli Weller is, at this moment, visiting LIQUI MOLY 

IBERIA and, among other things, he was in charge of 

the annual training. The session was also attended 

by our General Director, Matthias Bleicher, and some 

colleagues from the marketing and sales teams who were at 

our facilities. At the same time, a skype session was held for 

colleagues who were in other parts of Portugal and in Spain. 

Portugal & 

Spain 

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Inventory: LM IBERIA warehouse 

Trust us when we say that this has been a busy week. 

We´ve had an event, a training session, meetings and 

we also managed to carry out an inventory of all LIQUI 

MOLY and MÉGUIN products and marketing material that 

is stored in our warehouse and serves Portugal and Spain. 

Portugal & 

Spain 

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LM Magazine: Pictures and Stories 

The latest edition of our monthly magazine has just come 

out. Not only is this the last issue of the year, but it 

highlights two important recent moments for LM IBERIA: 

the Multipartes anniversary and the Best Brand in Quality and 

Service for Chemical Products in the Heavy Duty. 


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Media: Pós Venda Pesados #25 

The #25 issue of Pós Venda Pesados is already available ar 

LIQUI MOLY IBERIA is present in the news and in the truck 

team section. Access now the online edition! 

Recently we received the 

prize for Best Brand in 

Quality and Service for Chemical 

Products in the Heavy 

Duty. The award resulted from 

a inquiry to the heavy duty 

workshops that voted for our 

brand in Spain. Pós Venda Pesados 

shares it with its readers. 


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Our partner Rugempeças, 

shared the recent 

achievements of Gonçalo 

Reis, the enduro pilot 

sponsored by Méguin, 

on facebook and wished 

its followers a “Méguin” 

Christmas! 

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Workshop: SRD Motos 

This week, Marc Basolí, from ao commercial team in Spain, 

visited SRD Motos. Rafael López is the general manager of 

the workshop that will work with our brand from now on, 

leaving other brands behind. 

Spain 


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POS: Recamarismas 

This is a small store, partner of Cecauto that has two POS 

in Los Palacios, Seville. They were already working with 

our brand but they will now develop the CPP program with 

workshops and that is whythey´ve expanded the range of LM 

additives and lubricants. 

Seville, Spain 


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POS: Recambios RDM 

Recambios RDM is an Andel Group associate and is located in 

the industrial zone of Amargacena, Córdoba. They already 

sell our brand, additives and service products, to about 

25 workshops. But now, Paco Márquez, the manager, wants to 

make a bet on our ATF, and implement our wide range. 

Córdoba, Spain 


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LIQUI MOLY/MÉGUIN Family 

We have reached that time of year when we take stock of 

the goals achieved, what has not been done and what 

we are already planning for the coming months of the 

year. And it is also now that we thank our partners and wish 

them to celebrate with those who really matter. 2020 is right on 

the doorstep: Happy Holidays!. 

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LM CHILE: Rally los Viñedos 2019 

Last Sunday, lIQUI MOLY CHILE was part of a unique event 

that reunited some of the most amazing vehicles, from the 

classics to the most iconic 90´s models. 

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LM CHILE: Christmas Promo 

Our team in Chile decided to celebrate Christmas with a 

reward to their customers: a special discount for them 

through a mailing campaign that now we share with you! 

#LIQUINAVIDAD 

LIQUI MOLY CHILE is also preparing a contest for RRSS with 3 

different product packs. 

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LM ARGENTINA: Christmas Video 

Our team in Argentina created a video to mark this holiday 

season. Watch it! 

Click & Watch 

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LM PERU: Cadepor Legal Pikes 2019 

Our team in Peru sponsored the 8th date of the Cadepor 

Legal Pikes 2019, helping to promote and develope this 

automotive sport. We have the pictures to show you what 

you´ve beed missing! 

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LIQUI MOLY NEWS #51

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