Born in the USA [EsteticaExport] - 2019

BLOWPRO
WHEN BLOW-OUTS BLOW UP
THE INDUSTRY IN SUCCESS
The professional blowout officially became a
sensation in 2005 when Stuart Sklar, former
VP of Marketing at L’Oreal, opened Blow on
14th Street in New York City. The service,
which recalled the halcyon days of the weekly
wash’n’set, had been trending in salons for a
couple of years, but Sklar was quick to recognize
the long-term business potential of a service
that offers a transformative experience, yet
doesn’t cost an arm and a leg. By 2008 Sklar
had added a line of styling products called
Blowpro, which was designed to deliver easier,
faster and longer-lasting results, to the mix.
Then in 2014, Basim Shami, owner of Beauty
Elite Group, acquired Blowpro, expanding the
wet line and adding styling tools, a natural fit
for the former CEO of Farouk Systems, which
introduced the now iconic CHI dryer. Recently
Blowpro broke ground on a new education
center –onsite education is scheduled to begin
in 2018– and implemented a new salon
partnership program.
Mr. Shami is known
extensively for his
contribution in the
beauty industry.
8 BORNINTHEUSA
ABOUT US
Company Name:
Blowpro
Company Address:
20411 Imperial Valley Drive
Houston, Texas 77073 - USA
Tel. +1 281.872.8030
Email: info@blowpro.com
Website:
www.blowpro.com
Founded in:
2008
President/CEO:
Basim Shami
AN EXPLOSIVE INCEPTION
Since the beginning, the company has been
committed to helping salons build their
business using the Blowpro brand, combining
a passion for superior products and innovative
technology with meaningful education to
become a leader in the category. Now with
Blowpro Drybars in Macy’s flagship store in
New York City and at Nordstrom’s in Los
Angeles, Puerto Rico and Chicago, the company
knows how to brand and support its partners,
which includes franchising opportunities for
entrepreneurs both in and outside the United
States.
Partnering with Blowpro offers enormous
benefits, including print advertising in major
hair and beauty magazines, digital advertising
to increase brand awareness online, and social