Born in the USA [EsteticaExport] - 2019

that is not”, inspiring him to invent the very first
color deposit shampoos and conditioners in
1989 for ARTEC. Today, Leland has advanced
his vision with Celeb Luxury’s award-winning
Viral and Gem Lites Colorwash and Colorditioner
formulas with patented Colorposit technology.
“We create Color, Maintain Color and Repair the
Bonds in the hair, counteracting the damaging
effects of bleach and haircolor. – It’s a hybrid.”
As a hybrid, it replaces bright and vivid tube
color: use less dye with better conditioning. Use
in place of color. Mix or use singularly and send
your client home with it to maintain color! It
makes so much sense!!!
As the creator of the color depositing category
in 1989, Leland is passionate about bringing
truthful, premium Gem Lites and Viral products
to professionals and consumers. While many
2-in-1 or 3-in-1 products mainly condition and
color, they may not cleanse effectively. “Our
color depositing shampoos are shampoos and
our color depositing conditioners are conditioners.
We don’t want to confuse consumers,” says
Leland. “Our proprietary Colorposit technology
is changing hairdressers’ lives with more
creativity, changing salon owners’ lives with
increased profits, and changing clients’ lives by
making their hair and color stronger, healthier
and stopping fade.”
@arikoponen #headbrandseducation
REASONS WHY
An American First - Voted #1 2018
Top Hair Product – Cosmoprof
Worldwide Bologna
Innovative Technology: Patented
Cleanse + Colorposit Technology
Rich intense color and high shine
Totally stops fade - Solves the #1
problem with ALL Haircolor for
salon-fresh color to Week 6!
Personalized Salon Mix: easily
mixed to create your own shade
with endless possibilities
Socially Responsible Haircolor!
Cruelty-free and 100% Vegan
Higher profit service and retail
revenue, increased profit margin
Average ticket up by 35%-45%
with new salon menu services
Game Changing Products:
Hairdressers, clients and
influencers are obsessed
VIRAL - It’s a Hybrid! – It’s
Temporary Color
Viral Extreme Red Colorwash Color Depositing Shampoo to create,
boost and maintain client’s haircolor. At-home use stops fade
and maintains fresh color between color services. Hair needs
to be lightened to palest blonde, almost white for purity
of bold color. Refresh color in 1 Quick Wash.
YOU ASKED. WE DELIVERED
To complement Gem Lites Colorwash, this year,
Celeb Luxury added colors to the Gem Lites
Colorditioner with BondFix line-up with the
industry's 1st neutral flash toners in Sandy