Born in the USA [EsteticaExport] - 2019

AMERICAN BRANDS YOU
SHOULD KNOW ABOUT
i
PUBLISHER AND MANAGING
DIRECTOR: Roberto Pissimiglia
EXPORT BUSINESS
DEVELOPMENT MANAGER:
Pier Giorgio Scrimaglio
pg.scrimaglio@estetica.it
CIRCULATION MANAGER:
Elena Flaugnatti
e.flaugnatti@estetica.it
LAYOUT: Manuela Artosi,
Davide Cardente, Marina Gallea
MANAGING EDITOR: Marie Scarano
Advertising Head Office:
Corso Cairoli, 16
10123 Torino (Italy)
Tel.: +39 011 83921113
Fax: +39 011 8171188
adv@estetica.it
Edizioni Esav s.r.l.: Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
ONLINE
info@estetica.it
pec@pec.estetica.it
www.estetica.it
Welcome to the latest edition of this special 'Born in the USA',
a publication designed to provide detailed information on leading
companies of professional beauty products of North American
origins to clients and distributors around the world. Here you can
find detailed information about these brands that offer an
extraordinary portfolio of quality products with a history of success
in various countries around the world.
This select group of companies has contributed to making 'Made
in the U.S.A.' one of the most recognized and respected labels in
the world of professional beauty globally: there is an introduction
to the history of the brand and its evolution and growth, its key
markers of success in the beauty sector, and focus on some star
products that have just recently been launched or are already
favourites. Moreover, the reader will get a sense as to why these
companies continue to be at the forefront, with strong reputations
and international recognition, promising further success in our
industry.
PRINTED IN ITALY. Registration n. 435 of
7.4.49, Turin Law Court. All rights reserved.
Reproduction in whole or in part of texts or
photography is prohibited. Manuscripts,
photographs and art are selected at the
discretion of the publi sher free of charge
(advertising exclu ded). Whether published
or not, no material will be returned and
remains the property of the publishing house,
which may make use of it as seen fit. This may
include the withdrawal of publication rights
to other publishing houses. Estetica requires
exclusive publication rights in the hairdressing
sector for all photography submitted which
must not therefore be offered for publication
to other magazines in the hairdressing trade
or industry.
Updated version November 2019
Nowadays the companies that represent 'Made in the U.S.A.' are
present on the main markets around the world and future prospects
are more positive than ever: in a global market such as haircare
- which forecasts growth between now and 2024, reaching as
much as USD 112.57 billion by 2023 and with an average CAGR
between 3.35 – 4.1%. - there are more and better opportunities
for export, with greater potential in the Asia-Pacific markets, but
also in Latin America, Middle East-Africa, and of course, Europe.
What does it take to become a globally successful company?
A perfect combination of research, development and innovation, a
catalog of products marked by excellence, the right quality / price
ratio, continuous investment in marketing and communication,
adaptability, speed and flexibility, an accurate selection of distribution
channels, closeness to different international partner ... It will take
planning and hard work, but Estetica’s Born in the USA is a great
place to start!
BORNINTHEUSA