Born in the USA [EsteticaExport] - 2019

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DIORAPROFESSIONNELA NEW LEADER IN KERATINTHERAPY & BOND REPAIRDIORA Professionnel is a market leader in theworld of professional haircare. With tworevolutionary brands, Keratherapy & Trueplex,and distribution in over 48 countries, thecompany’s mission is to provide the mostadvanced professional salon products tostylists and consumers globally. DIORA’sInternational office, warehouse and educationalcenter are located in South Florida. Althoughthe company has enjoyed much success withits current brand portfolio and distributionlineup, the group has an intense 2019/2020focus on international distributor expansion.With the completion of the new Keratherapypackaging at the end of 2018, sales havecatapulted in even the most difficult markets.Trueplex is also poised for growth with theABOUT USCompany Name:DIORA ProfessionnelCompany Address:1037 NW 3rd Street, HallandaleBeach, FL 33009Website:www.keratherapy.comwww.trueplex.comFounded in:2010Number of Employees:21Main Brands:Keratherapy & Trueplexaddition of two new VEGAN hair smoothingtreatments and 4 retail support products, allbranded under the BAMBOOMIRACLE name.FROM MIAMI TO THE WORLDFirst being inspired by the glamour of theMiami lifestyle, and motivated by its threats tohair, such as relentless sun, unforgivinghumidity and salt water, Keratherapy waslaunched in 2010. It has since become themost innovative, forward thinking company inthe keratin smoothing category, building thebrand around superior formulations andproviding women with smooth, shiny, healthyand frizz-free hair.Keratherapy’s signature, Kerabond technologycombines the benefits of keratin with proteins,amino-acids, nutrients and natural ingredientsresulting in strong, healthy hair that is frizz-free,shiny, smooth, manageable, and resistant tohumidity. This ensures the keratin is replenishedonly where it’s needed, resulting in smoother,visibly healthier hair with radiant shine.
Keratherapy is a highperforming keratinsmoothing treatments forstylists and consumers.REASONS WHYTRUEPLEX JOINS KERATHERAPYToday, Keratherapy’s portfolio consists of 7professional keratin treatments and 28premium maintenance products. Throughnumerous distributor partners, Keratherapycontinues to be the one of the fastest growingkeratin smoothing company’s in the world,” In2015, Trueplex was added to the DIORATrueplex is aninnovative bondrecovery systemthat can reverseexisting damagein hair.Premium-performing productassortmentCompetitively priced, high qualityproducts to increase salesopportunitiesA more complete rangeof keratin treatmentsand support products whencompared to our competitorsUnique product and categorypositioning that increase salesopportunitiesHighest quality ingredientsused in manufacturingof productsExceptional distributoreducation and sales supportprogramsMarketing and sales programsdesigned to substantiallyincrease a salons revenueBORNINTHEUSA19
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Born in the USA [EsteticaExport] - 2019

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