Born in the USA [EsteticaExport] - 2019

surprising given that it has become a necessity
due to the current trend of hair color extremes,”
comments Paula Gottdiner, project manager at Kline.
Indeed, given the popularity of color service worldwide,
products designed to provide color-related benefits
are also demand. For example, shampoos for color
care comprise 25% of all category sales.
THE DOWN-UNDER REPORT
The website https://industryarc.com reports that
the Australia is going through a period of relative
stagnation, most likely due to weak household
income growth and declining consumer sentiment
that hindered revenue growth over the period.
According to www.mordorintelligence.com, part
of the problem may be a highly competitive and
mature market space for hair care, highly unique
preferences, and even an increased awareness and
tendency to shun products with one or more harmful
ingredients, including silicones.
According to www.statista.com, the market forecast
envisions 0.7% annual growth (CAGR 2019-2023),
which is in any case much lower than the expected
overall global growth of 3.35 – 4.1%.
Yet ever optimisitic, the Australian Goverment
published a report (https://www.austrade.gov.au/
International/Buy/Australian-industry-capabilities/
consumer-goods) declaring that, while the Aussi
economy may be a bit sluggish, consumers worldwide
are instead responding well to the purity and quality
of Australian products – including anything from
body and hair produts, sunscreen, and anti-ageing
products.
“Australia’s harsh environment means products have
to contend with varying climatic conditions, such as
1
US
$12.7bn
+1
3
Brazil
$6.5bn
+8.5
5
Germany
$3.3bn
-0.1
2
China
$7.6bn
+1.6
4
Japan
$5.8bn
-2.6
intense sun exposure and extreme humidity. As a
result, Australia is a highly respected supplier of sun
protection and sunless tanning products that are
recognised for their adherence to stringent standards
as well as their anti-ageing properties.”
Ethical consumerism is also boosting the demand,
and it so happens that Australia is recognised by
consumers as having a clean and green environment
where quality natural products manufacturers can
source local botanical ingredients like tea tree and
eucalyptus. Here key growth can be found in hair
products, men's grooming products, baby products,
dermatological products, aromatherapy, natural
products and sun care.
BLUE SKIES OR STORMY WEATHER?
The only potentially dark cloud hanging over all
import-export activities now is the uncertainty
of the effect of customs duties being proposed
by the Trump administration. The website www.
cosmeticsbusiness.com reports that following the
decision by the Trump administration to levy tariffs
on steel and aluminium exports on key trading
partners like the European Union (EU), Canada, and
Mexico and resulting retaliatory protective duties
being applied to American exports puts the USA
personal care product industry between a rock and
a hard place.
The same is true for the industry in the Eum with
the European Commission immediately publishing a
regulation that would authorise duties that may be
in force as soon as 1 July.
Personal Care Products Council (PCPC) criticised
the Trump administration’s policy, also because
cosmetics and personal care products companies
rely heavily on open markets. To this view the
council emphasized that: “vibrant international
trade is critical to the strength of our industry and
enhances our ability to expand manufacturing and
employment, and to create the innovative products
that consumers around the world trust and enjoy.”
(www.cosmeticsbusiness.com)
All we can do at this point is wait and see.
BORNINTHEUSA
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