Born in the USA [EsteticaExport] - 2019

REASONS WHY
Editorial collections
to educate and inspire.
retail. Difficult for both the stylist and client to
learn.” From this, the ECRU New York DNA
emerged. A mandate that would define
everything the brand would stand for. Edited
collections that targeted specific problems and
lifestyles. Focused and easy to use. A boutique
brand offering endless beauty options.
TREAT & PERFORM... ECRU New York
products would utilize the highest-grade
ingredients possible, traditionally found in
exclusive skincare and cosmetics, and apply
their benefits to haircare. Healthy hair is
beautiful hair. The integrity of the hair is never
compromised. Nor are the hands of the
stylists using the products day in and day out.
LESS IS MORE… A focused approach. ECRU
New York targets specific problems and each
collection contains fewer products to solve
them. Fewer products for the salon to
inventory means a faster return on investment.
BORN IN THE SALON… A collection of
heroes curated by hairdressers and makeup
artists, rigorously tested in a salon that
services over 2,200 clients a week.
ECRU New York’s credibility: BORN
IN THE SALON, 45 years of beauty
business success across all sectors
of the industry. They understand
the challenges of your business
because they live it every day
High-quality products that TREAT
and PERFORM
Prestige collections curated by
professional hairdressers and
makeup artists
Boutique collections designed
to solve problems. Created for a
targeted sales approach
Achieve More with LESS: Edited
collections - fewer SKUs means
lower inventory and faster return
on investment (ROI)
Education: ECRU New York
Academy, Digital education,
Distributor education, Specialist
Program, Information App
Trade Show Participation:
Visibility at the top domestic and
international shows
Top trade advertising campaigns
building brand awareness
Strategic Partnerships: Celebrity
artist program, guest artist
program & New York Fashion Week
participation