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Born in the USA [EsteticaExport] - 2019

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FAROUK SYSTEMS Inc.

facility, the CHI Lone Star College-North Harris

School of Cosmetology in Houston, Texas.

Farouk Systems has entered a joint venture

with LG Household and Health Care, Ltd.

that will bring the latest technology and

advancements to the beauty industry. It will

establish a manufacturing facility in South

Korea to better serve distribution channels in

Asia. Each company will combine its expertise

in technology and product formulations to

deliver new product concepts. Farouk Systems

will also distribute LG Household and Health

Care’s skin care brands through its worldwide

distribution channels in the professional salon

industry.

ENVIRONMENTAL BRAND CONSCIOUSNESS

Farouk Systems, Inc. has a long-standing

commitment to create and manufacture the

finest hair care products and styling tools that

are environmentally responsible and adhere to

STAR PRODUCTS

the highest ethical standards. The company

has over 2,000 employees and distributes its

products throughout the United States and to

over 144 countries worldwide.

Best product focus for Estetica Born in the

USA: CHI Ionic Shine Shades Liquid Ammonia-

Free Color

CHI Ionic Color

Illuminate Conditioners

provide balanced color

replenishment between

salon services. Color

Illuminate directly

deposits color dyes

and tones in one easy

conditioning step.

30 BORNINTHEUSA

Featuring Silk Amino

Complex which contains

ceramic, amino acids

and silk that deeply

penetrate the hair cuticle

for ultimate color deposit

and moisture delivery.

CHI Chromashine

is for the seasoned

hair color artist looking

to further expand

their creativity and

experiment through

color mixing and

formulation.

CHI Ionic Shine Shades

is a versatile liquid

color line that can be

used as a stand alone

coloring system or in

conjunction with CHI

Ionic Permanent Shine

Cream Hair Color.

CHI Ionic Shine Shades

Liquid Hair Color can

be used for permanent,

demi and semi color

formulations, offering

ease of application and

mixing.

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