Boxoffice Pro - January 2020

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ticketing experience via in-theater ticketing kiosks. This also optimized our staffing and online F&B sales. We are especially proud of our alternative content program, Karo.Art. Since its launch in 2016, the project’s box office and attendance have gotten four and a half times bigger. Today, smart, intellectual movies—as well as movies screened in their original language and TV premieres, such as “Game of Thrones”—are associated with Karo. Together with Karo.Art partners, we set a trend that has led to growing popularity of alternative cinema content, which is a great step in the development of the entire film industry in Russia. Also, in the beginning of 2019, Karo finished the renovation of Russia’s premier cinema venue, the Oktyabr cinema. Today it is the venue where all significant cinema industry events are held. Oktyabr hosts the biggest “u-choose” bar in Russia, plus several restaurant concepts, a museum, a music studio, a comic book store, and coffee bars. How would you evaluate the progress women have made in the exhibition business in Russia in recent years? When I joined the exhibition business, I was one of three women in top-level management in Europe. When we met at a UNIC conference, there were just a few of us. Today, we see that almost 50 percent of company leaders are women. In Karo, currently, we have the same situation. But I have never divided people on a gender basis or even thought about it. For example H.R., which is thought of as being a woman’s job, is managed by a young man. And he does his job fantastically. He is developing high-tech instruments to work with a quite young personnel. At the same time, one of our best technical people in cinema mechanics is a woman. There are no more traditional “women’s” or “men’s” jobs. What is good is a balance. Diversity of experiences always helps businesses be flexible and work fast. What was the most important lesson you learned when you joined the film exhibition industry? 1. Do what you believe in and keep on pushing until you get what you need. Persistence and patience are important. 2. Work only with true partners, those you can go through good and bad times with. One bad rent deal can seriously hurt your business. 3. People are very smart. So don’t lie to your team, partners, or guests. CINEPAX MARIAM EL BACHA CEO >> Mariam El Bacha’s career may have started in her native Argentina, where she opened multiplexes for Village Cines, but her story since has been a globetrotting journey. The executive’s career has taken her to multiple international markets, including the United Kingdom (Vue Cinemas), Australia (Village Cinemas), Vietnam (MegaStar Cineplexes, later acquired by CJ CGV), and Malaysia (MBO Cinemas). Since 2018, she’s served as the CEO of Cinepax, the largest theater chain in Pakistan. Boxoffice Pro profiled El Bacha in our February 2019 issue; you can read more about her journey at http://bit.ly/2sPeB9G. HELIOS KATARZYNA BORKOWSKA COO >> From just one cinema to a chain of 47 multiplexes in 40 cities—Katarzyna Borkowska has seen it all, as she has been part of Helios’s steady growth for over 20 years. The last decade has seen her serve as the chain’s COO and vice president of the management board. Borkowska ensures smooth operation of all multiplexes and plays a vital role in cinema management. She is also responsible for personnel, employment structure, and staff training. She runs Helios’s gastronomy division and investments and administration departments. Her domain is day-to-day operations, and fast decision-making is her strongest suit. CINEMA CITI LUBOV LISOVSKAYA CEO >> Lubov Lisovskaya is the president of the Ukrainian Exhibition Association and the CEO of Cinema Citi, one of the most popular cinema chains in Ukraine. Lubov’s role was crucial in uniting key players in the country under one roof and establishing the association in 2016, which accounts at the moment for half of the cinema market share in Ukraine. Her passion for the big screen is reflected in her commitment to protecting the rights and interests of exhibitors in Ukraine as well as in her urge to reform the Ukrainian cinema business. JANUARY 2020 61 0120_Women.indd 61 12/19/19 3:52 PM
LONG-RANGE FORECAST BY SHAWN ROBBINS COMING ATTRACTIONS UPCOMING RELEASES WITH BREAKOUT POTENTIAL ONWARD Tom Holland and Chris Pratt voice the Lightfoot brothers, two elves on a quest to discover if there is still magic in the world. BIRDS OF PREY Feb. 7 | Warner Bros. Margot Robbie’s return as Harley Quinn is highly anticipat-ed by fans, and as the first comic book tentpole of 2020, it could perform very well. Time will tell whether the film rides the coattails of D.C.’s successes or continues the trend of its spotty recent history. THE PHOTOGRAPH Feb. 14 | Universal Although not much information is available yet, producer Will Packer has a solid track record at the box office that makes us fairly confident this could go on to generate healthy returns over Valentine’s weekend. SONIC THE HEDGEHOG Feb. 14 | Paramount The studio’s response to criticism of the character’s appearance, as well as the quality of the latest trailer, has boosted confidence that the movie could play well among fans of the franchise and today’s younger audiences. THE INVISIBLE MAN Feb. 28 | Universal Starring Elisabeth Moss, and coming from Blumhouse and director Leigh Whannell, The Invisible Man offers plenty of optimism. The first trailer’s high production value indicates what could be a solid horror genre hit for early in the year. ONWARD Mar. 6 | Disney / Pixar Pixar’s next original film will be its first to open outside the summer and holiday seasons. The first trailer has raised our expectations significantly, especially given the lack of direct competition next spring. THE WAY BACK Mar. 6 | Warner Bros. This inspirational sports-drama starring Ben Affleck as a basketball coach on the road to addiction recovery could be one to watch. CALL OF THE WILD Feb. 21 | Disney / Fox This live-action revamp of the classic novel could be a modest success for Harrison Ford, with an encouraging trailer thus far. 62 JANUARY 2020 0120_LRF.indd 62 12/19/19 2:01 PM
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Boxoffice Pro - January 2020

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