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Giants of Exhibition 2020

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IANTS<br />

E<br />

associated territories—brought in $11.4 billion in<br />

The <strong>2020</strong><br />

G›› IIt might not have been a record year,<br />

GIANTS OF EXHIBITION<br />

but few will complain that 2019 finished as the<br />

second-highest-grossing year on record at the<br />

domestic box <strong>of</strong>fice.<br />

The North American market—constituting<br />

all screens in the United States, Canada, and<br />

a dramatic year marked by M&A across the distribution<br />

and exhibition landscapes.<br />

Marcus Theatres crossed the 1,000-screen<br />

benchmark with its acquisition <strong>of</strong> Movie Tavern<br />

from Southern Theatres, extending its influence<br />

from the Midwest to 17 states nationwide.<br />

Cinépolis’s U.S. presence increased with its own<br />

acquisition <strong>of</strong> a dine-in chain, adding six locations<br />

OF<br />

XHIBITION<br />

stand. The most high-pr<strong>of</strong>ile acquisition <strong>of</strong> the year, however,<br />

didn’t come until December. The announcement <strong>of</strong> Cineworld’s<br />

intent to acquire Cineplex, Canada’s leading circuit, will have<br />

a major impact on next year’s edition <strong>of</strong> this list. The deal is<br />

expected to close in Q1 <strong>2020</strong>, so those results aren’t reflected<br />

<strong>of</strong> Texas-based Moviehouse & Eatery to its growing<br />

fleet <strong>of</strong> cinemas in the United States. European<br />

giant Kinepolis, only a couple <strong>of</strong> years after domestic screen-count totals up to December 31, 2019.<br />

in this year’s version <strong>of</strong> our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>, which tallies<br />

first entering North America with its acquisition<br />

As the fevered M&A activity redefines the playing field for<br />

<strong>of</strong> Landmark Cinemas <strong>of</strong> Canada, made headlines global distribution and exhibition, our research into this year’s<br />

with its acquisition <strong>of</strong> MJR Digital Cinemas—its<br />

<strong>Giants</strong> revealed another crucial portent <strong>of</strong> success for the coming<br />

decade. The digital cinema revolution that ushered in the<br />

first foray into the United States.<br />

Meanwhile, Regal’s transformation under<br />

2010s has given way to new viewing formats and amenities,<br />

Cineworld introduced several changes to everything<br />

from branding to subscription plans, and<br />

up with the expectations <strong>of</strong> a demanding audience.<br />

with circuits large and small investing time and money to keep<br />

even extending to vendors at the concession<br />

Circuit pr<strong>of</strong>iles begin on page 30<br />

Our annual ranking <strong>of</strong> the largest exhibition circuits in the domestic market<br />

presented by<br />

our Signature sponsors<br />

The leader in theater safety lighting<br />

systems for over five decades<br />

Delivering solutions that power<br />

immersive cinema experiences<br />

around the globe<br />

The digital network for all things movies,<br />

delivering movie information, ticketing, trailers,<br />

home entertainment, and fan merchandise<br />

Committed to creating a new visual standard<br />

and moving the cinema industry forward<br />

Dedicated to innovating the box <strong>of</strong>fice<br />

through media, tech, and data<br />

28 / FEBRUARY <strong>2020</strong><br />

FEBRUARY <strong>2020</strong> / 29


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />

#1<br />

AMC ENTERTAINMENT<br />

Leawood, Kan.<br />

Founded ...........1920<br />

Screens . . . . . . . . . . . . 8,043<br />

Locations ........... 634<br />

SPONSORPROFILE<br />

Congratulations to the <strong>Giants</strong><br />

<strong>of</strong> <strong>Exhibition</strong>! You continue to<br />

deliver new technology, amenities,<br />

and services that make the moviegoing<br />

experience second to none. We<br />

are proud to be your partner for 20<br />

years and counting!<br />

Driving movie fans into your<br />

theaters is our top priority. We<br />

have built an ecosystem <strong>of</strong> digital<br />

brands including<br />

Fandango,<br />

MovieTickets.<br />

com, Flixster,<br />

and Rotten Tomatoes<br />

to help<br />

fans discover<br />

KEVIN SHEPELA<br />

movies and buy<br />

tickets anywhere,<br />

any time, and on any device.<br />

We have created ticketing experiences<br />

for the largest online, mobile, and<br />

social platforms, as well as emerging<br />

technologies including A.I. and voice.<br />

We’ve introduced multiple digital<br />

wallets for fast and easy checkout,<br />

including the recent introduction <strong>of</strong><br />

split payments through Venmo.<br />

This year, we continue our mission<br />

to inspire moviegoing and drive<br />

advance ticketing for your theaters.<br />

You continue to be amazing partners,<br />

and we look forward to another<br />

exciting year at the movies.<br />

Kevin Shepela, EVP,<br />

Chief Commercial Officer<br />

›› Celebrating its centennial in <strong>2020</strong>, AMC enters its second<br />

century as the largest exhibition circuit in the United States. The last<br />

five years have seen significant growth, both at home and abroad. Its<br />

domestic acquisition <strong>of</strong> Carmike Cinemas in 2016 solidified its place<br />

atop our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong> list, while foreign additions like Odeon<br />

(2016) and Nordic Cinema Group (2017) pushed its reach to over<br />

1,000 locations and 11, 000 screens worldwide. In 2019 the circuit<br />

crossed the 900,000-subscriber mark for its Stubs A-List loyalty program,<br />

which includes a popular subscription plan for frequent users.<br />

The result has been an overwhelming success for AMC, which originally<br />

envisioned hitting the 500,000 mark by the same point last year.<br />

The Stubs loyalty program is also at the center <strong>of</strong> the circuit’s biggest<br />

innovation <strong>of</strong> 2019, the launch <strong>of</strong> its very own home entertainment<br />

streaming platform: AMC Theatres On Demand, the first <strong>of</strong> its kind<br />

among U.S. exhibitors. Moviegoers now have the option <strong>of</strong> renting a<br />

movie at home through AMC’s streaming channel, provided they are<br />

members <strong>of</strong> its loyalty program. While the news <strong>of</strong> an exhibitor entering<br />

the streaming space caught some <strong>of</strong> the industry’s trade press by surprise,<br />

it is a strategy already adopted by the largest circuits in Canada<br />

(Cineplex) and Mexico (Cinépolis). The extension into home entertainment<br />

is a perfect example <strong>of</strong> how AMC has spread its points <strong>of</strong> contact<br />

with U.S. consumers, an effort that includes programming initiatives<br />

like AMC Artisan Films, meant to promote and highlight original and<br />

non-franchise films.<br />

30 / FEBRUARY <strong>2020</strong>


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />

#2<br />

SPONSORPROFILE<br />

On behalf <strong>of</strong><br />

Tivoli, we<br />

would like to<br />

congratulate<br />

all the honored<br />

companies<br />

on this year’s<br />

LARRY LIN<br />

<strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong><br />

list! Your ability to elevate the<br />

moviegoing experience while ensuring<br />

patron safety is second to none.<br />

As the trusted brand for theater<br />

safety lighting, Tivoli will continue to<br />

innovate and focus on the customer<br />

experience while providing peace <strong>of</strong><br />

mind for both patrons and exhibitors<br />

across the board. Our TivoBAR with<br />

dual circuit capabilities and Eclipse<br />

Wall’s glare-reduction baffle system<br />

have managed to resolve long-standing<br />

challenges without compromising<br />

performance or design. We have no<br />

doubt that both Tivoli and the honored<br />

exhibitors on this year’s <strong>Giants</strong><br />

<strong>of</strong> <strong>Exhibition</strong> list will continue to<br />

shape the landscape <strong>of</strong> the theater<br />

experience for years to come.<br />

Larry Lin, Vice President<br />

REGAL CINEMAS<br />

Knoxville, Tenn.<br />

Founded ...........1989<br />

Screens: .......... 7,178<br />

Locations: ..........546<br />

›› Acquired by the U.K.’s Cineworld circuit in 2018, Regal Cinemas<br />

continued to pursue initiatives adopted by its giant parent company.<br />

In July 2019, Regal embraced the in-house subscription trend with the debut<br />

<strong>of</strong> its “Unlimited” <strong>of</strong>fering. Sharing a name with Cineworld’s subscription<br />

plan, Regal’s <strong>of</strong>fer was customized for the U.S. market. The plan is available<br />

in three tiers: Unlimited, priced at $18/month and available at 200 locations;<br />

Unlimited Plus at $21/month and available at 400 locations; and Unlimited<br />

All Access at $23.50/month, which is honored at over 550 locations nationwide.<br />

Additional surcharges apply to premium auditoriums like RPX (Regal’s<br />

private-label PLF), Imax, 4DX motion and effects seating, and ScreenX<br />

panoramic screens. There is no cap on the number <strong>of</strong> standard-format movies<br />

customers can attend each month, nor blackout dates for new releases. The<br />

plan also includes a 10 percent discount on all concessions and nonalcoholic<br />

beverages. Regal previously had a partnership with Atom Tickets.<br />

This past year, Regal also opened eight new 4DX screens and six new<br />

ScreenX screens from technology provider CJ 4DPLEX. “The feedback we are<br />

receiving from moviegoers has been enormously positive, and as the only major<br />

exhibition partner where movie fans can enjoy these immersive experiences, we<br />

look forward to rapidly growing the number <strong>of</strong> 4DX and ScreenX locations at<br />

Regal in the years to come,” said Regal chief marketing <strong>of</strong>ficer Ken Thewes.<br />

32 / FEBRUARY <strong>2020</strong>


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />

›› 2019 was a year <strong>of</strong> continued<br />

growth for Cinemark, as the Texasbased<br />

chain continued to benefit from<br />

its investment in premium large-format<br />

luxury recliners, food and beverage,<br />

and the subscription model.<br />

The chain entered 2018 with its<br />

Cinemark Movie Club subscription<br />

program, then several weeks old,<br />

boasting more than 500,000 active<br />

members; as <strong>of</strong> the end <strong>of</strong> Q3 2019,<br />

that number had expanded to 850,000,<br />

with Cinemark Movie Club subscribers<br />

accounting for approximately 15<br />

percent <strong>of</strong> that quarter’s box <strong>of</strong>fice.<br />

Movie Club members visit a Cinemark<br />

theater three times more <strong>of</strong>ten than<br />

nonmembers, per data provided by<br />

the circuit, and are twice as likely<br />

as nonmembers to upgrade to the<br />

exhibitor’s premium large-format<br />

Cinemark XD <strong>of</strong>fering.<br />

Globally, Cinemark boasts 15<br />

Imax screens, an increase from last<br />

year; in March <strong>of</strong> 2019, Cinemark<br />

renewed its 20-year partnership with<br />

the PLF provider. In December,<br />

Cinemark inked an exclusive 10-year<br />

agreement with Cinonic, under which<br />

Barco Series 4 laser projectors will<br />

be installed at more than 6,000 <strong>of</strong> its<br />

screens worldwide.<br />

In-theater premium amenities<br />

remain a priority for Cinemark; as<br />

<strong>of</strong> the end <strong>of</strong> Q3 2019, 58 percent <strong>of</strong><br />

Cinemark’s U.S. theaters boasted its<br />

proprietary Luxury Loungers recliner<br />

seats. In an investor earnings call, CEO<br />

Mark Zoradi noted that he expected<br />

that number to increase to 60 percent<br />

by the end <strong>of</strong> the year, representing<br />

“the highest recliner penetration<br />

among major players.”<br />

The third quarter <strong>of</strong> 2019 also<br />

represented the 51st consecutive<br />

quarter <strong>of</strong> growth in per-patron F&B<br />

spend. Also, on the F&B front, 2019<br />

saw Cinemark launch its CUT! by<br />

Cinemark brand <strong>of</strong> dine-in theaters.<br />

The first CUT! by Cinemark location<br />

is currently in operation in Frisco,<br />

Texas, with another planned for<br />

summer <strong>2020</strong>.<br />

#3<br />

SPONSORPROFILE<br />

CINEMARK USA<br />

Plano, Tex.<br />

Founded ........... 1984<br />

Screens: .......... 4,630<br />

Locations: ..........344<br />

In Cinema, when we come together, we are giants.<br />

Congratulations to the industry for a strong<br />

year and to the companies recognized for their<br />

contribution from all <strong>of</strong> us at Cinionic. Looking<br />

back, 2019 was a year <strong>of</strong> milestones for us all: at<br />

the box <strong>of</strong>fice, in the moviegoer experience, and<br />

with the accelerated adoption <strong>of</strong> differentiating<br />

WIM BUYENS<br />

technology solutions. We saw the beginning <strong>of</strong> the<br />

renewal wave and a clear preference for laser as the de facto standard<br />

for a new generation <strong>of</strong> exhibition.<br />

Cinema is growing, and companies like those listed here evidence<br />

it. It is our privilege to support, collaborate with, and work alongside<br />

other companies equally committed and devoted to the movies.<br />

Through our shared passion, we deliver experiences that illuminate<br />

and excite around the world.<br />

Looking forward, <strong>2020</strong> is the year <strong>of</strong> laser experiences, delivered.<br />

In a continually changing market, we are proud to help the industry<br />

to innovate through solutions and services designed for cinema today,<br />

and tomorrow. Here’s to another giant year, together.<br />

Wim Buyens, CEO<br />

better.<br />

brighter.<br />

laser.<br />

find your ideal laser solution<br />

From stunning images to longer lifetime and lower<br />

maintenance: there are many reasons to swap your lamp<br />

projectors for laser. Cinionic o ffers multiple ways to introduce<br />

laser into your theater. Interested in the power <strong>of</strong> laser?<br />

Read why laser is replacing lamps all over the globe and<br />

take the test to find out which Cinionic solution best<br />

fits your needs. Go to pages.cinionic.com/bulbfiction<br />

34 / FEBRUARY <strong>2020</strong>


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />

SPONSORPROFILE<br />

Congratulations to all <strong>of</strong> this<br />

year’s <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>!<br />

There’s a common thread<br />

among all <strong>of</strong> you on this list—you<br />

strive to differentiate your properties<br />

and add exciting features to<br />

attract patrons to your theaters.<br />

Investing in new technologies like<br />

immersive sound, luxury recliner<br />

seating, and technologies that enable<br />

creative<br />

use <strong>of</strong> the<br />

cinema helps<br />

to grow the<br />

bottom line<br />

that fuels<br />

investment,<br />

which is,<br />

JOE PHAM<br />

after all, why<br />

you’re among the “<strong>Giants</strong>.”<br />

Visionary exhibitors like you<br />

know that it’s not just about the<br />

movies. With so many entertainment<br />

options and ways to<br />

consume content, it’s important<br />

to expand the possibilities <strong>of</strong> the<br />

cinema complex to successfully<br />

compel people out <strong>of</strong> their homes.<br />

You recognize that today’s cinema<br />

complex is an entertainment<br />

complex and also a venue for<br />

business meetings, parties, and<br />

other events.<br />

For over 50 years, QSC has<br />

taken pride in this same legacy <strong>of</strong><br />

innovation and quality. We’re also<br />

proud to be among your technology<br />

partners. We stand on your<br />

shoulders to envision and deliver<br />

your technology needs for sound,<br />

image, and control, and thank you<br />

for letting us play a role in your<br />

achievement <strong>of</strong> this honor to be<br />

among the <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>.<br />

Joe Pham, President & CEO<br />

#4<br />

CINEPLEX<br />

ENTERTAINMENT<br />

Toronto, Ont.<br />

Founded ........... 2003<br />

Screens: ...........1,695<br />

Locations: ........... 165<br />

›› In what might be remembered as the biggest exhibition story<br />

<strong>of</strong> 2019, Cineplex became the third domestic top 5 circuit to be acquired<br />

by another major since 2016. U.K.-based Cineworld had already<br />

made major headlines in December 2017 with its acquisition <strong>of</strong> Regal.<br />

It doubled down on that strategy two years later with the announcement<br />

<strong>of</strong> its intent to acquire Cineplex, Canada’s leading circuit and<br />

the fourth-largest in the domestic market. Once the acquisition closes<br />

(expected in Q1 <strong>2020</strong>), Cineworld will become the largest circuit in<br />

the North American market through its stewardship <strong>of</strong> the Cineplex<br />

and Regal brands.<br />

Cineplex had already established itself as the dominant player in<br />

Canadian exhibition by the time Cineworld came into the picture.<br />

According to the company’s Q3 investor presentation, Cineplex<br />

claimed 75 percent <strong>of</strong> the market share in Canada’s box <strong>of</strong>fice through<br />

September 2019. Over 40 percent <strong>of</strong> the circuit’s revenue in the same<br />

period came from premium experiences such as premium large format<br />

(Imax, ScreenX, and its in-house UltraAVX), immersive seating (4DX<br />

and D-Box), and VIP auditoriums.<br />

At the concession stand, Cineplex has seen continued growth in<br />

food and beverage revenues since 2011, reaching a peak <strong>of</strong> $441 million<br />

(Canadian) in 2018. Its concessions per patron rate nearly doubled in the<br />

10-year span between 2008 and 2018, going from $3.96 per patron to<br />

$6.36. An expanded concessions menu has been a key part <strong>of</strong> that growth,<br />

with fare such as pizza, poutine, and wraps available at select locations.<br />

grow<br />

make<br />

customers happy<br />

your business<br />

©<strong>2020</strong> QSC, LLC all rights reserved. QSC, Q-SYS and the QSC logo are registered trademarks in the U.S. Patent and<br />

Trademark Office and other countries. All other trademarks remain the property <strong>of</strong> their respective owners.<br />

36 / FEBRUARY <strong>2020</strong>


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />

MARCUS THEATRES<br />

Milwaukee, Wis.<br />

Founded ........... 1935<br />

Screens: ...........1,106<br />

Locations: ............ 91<br />

#5<br />

The Box<strong>of</strong>fice Company<br />

congratulates the <strong>Giants</strong> <strong>of</strong><br />

<strong>Exhibition</strong>! Your brilliant minds<br />

›› In February 2019, The Marcus<br />

Corporation closed its acquisition <strong>of</strong><br />

dine-in cinema circuit Movie Tavern<br />

from VSS-Southern Theatres. The deal<br />

grew the Marcus Theatres division by<br />

23 percent, adding 208 screens across<br />

22 locations in Arkansas, Colorado,<br />

Georgia, Kentucky, Louisiana, New York,<br />

Pennsylvania, Texas, and Virginia. Movie<br />

Tavern was rebranded “Movie Tavern<br />

by Marcus.” The deal saw Marcus finish<br />

the decade above the 1,000-screen mark,<br />

growing its presence beyond the Midwest<br />

to the broader national market.<br />

Following the acquisition, Marcus<br />

earmarked 15 <strong>of</strong> the 22 Movie Tavern<br />

sites for new amenities or plans for<br />

further upgrades. Eleven Movie Tavern<br />

auditoriums were converted into the<br />

circuit’s SuperScreen DLX private-label<br />

PLF <strong>of</strong>fering, which includes Marcus’s<br />

branded DreamLounger recliners and<br />

Dolby Atmos immersive audio. The<br />

company also added 10 more Super-<br />

Screen auditoriums. The Movie Tavern<br />

locations also adopted Marcus’s Magical<br />

Movie Rewards customer loyalty<br />

program, which already hosts over 3.8<br />

million members. Loyalty members have<br />

access to a series <strong>of</strong> different discounts,<br />

including the company’s famous $5<br />

Movie Tuesday promotion, $6 matinees,<br />

and $6 student tickets on Thursdays.<br />

Theater upgrades have occurred circuit-wide.<br />

Marcus counts recliner seating<br />

in three-quarters <strong>of</strong> all its screens<br />

and hosts a PLF auditorium at 69 percent<br />

<strong>of</strong> its theaters. On the digital side,<br />

Marcus made upgrades to its point<strong>of</strong>-sale<br />

system, mobile app, and online<br />

ticketing engine in 2019. The circuit<br />

has at least one new opening planned<br />

for <strong>2020</strong>, scheduled for the latter half <strong>of</strong><br />

the year in Tacoma, Washington.<br />

SPONSORPROFILE<br />

On behalf <strong>of</strong> our team at The Box<strong>of</strong>fice<br />

Company, we would like<br />

to congratulate the circuits featured<br />

on this year’s <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong><br />

list. Another amazing year at the box<br />

<strong>of</strong>fice is a reflection <strong>of</strong> the hard work and investment<br />

from these exhibitors, who have helped<br />

modernize the moviegoing experience for today’s STAN RUSZKOWSKI<br />

audiences. That’s also a key part <strong>of</strong> our core mission<br />

at The Box<strong>of</strong>fice Company: helping cinemas better reach and engage<br />

with audiences through our showtimes data, websites, mobile apps,<br />

and marketing services. As our industry continues to excel, The Box<strong>of</strong>fice<br />

Company is proud to be a partner <strong>of</strong> many <strong>of</strong> the exhibitors on this<br />

list and the many more who contribute to the diversity <strong>of</strong> the global<br />

cinema business. In conjunction with our colleagues at Box<strong>of</strong>fice Pro,<br />

we look forward to another exciting and successful year in <strong>2020</strong>.<br />

Stan Ruszkowski, President<br />

and efforts are breaking<br />

boundaries and propelling<br />

the box <strong>of</strong>fice forward.<br />

Cheers to <strong>2020</strong>!<br />

THE<br />

COMPANY<br />

38 / FEBRUARY <strong>2020</strong><br />

W E B EDIA GROUP


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />

›› 2018 was a year <strong>of</strong> growth for Harkins Theatres, the<br />

largest privately owned circuit in the United States, and<br />

2019 has proven no different. The company announced a<br />

new $32 million headquarters and retail campus, which will<br />

nearly triple the size <strong>of</strong> the chain’s current space. The new<br />

development is planned to open later this year.<br />

As the company moves into new digs in its home state<br />

<strong>of</strong> Arizona, it will also open a new multiplex in Northglenn,<br />

Colorado, and in Laveen, Arizona. Both theaters will feature<br />

a CINÉ1 PLF auditorium with Dolby Atmos sound and<br />

Ultimate Lounger recliners.<br />

On the personnel side, in 2019 Harkins Theatres named<br />

executive vice president Tyler Cooper, who has worked for<br />

Harkins for two decades, its new CFO. Greta Newell, who<br />

has been with Harkins for 26 years, assumed the role <strong>of</strong><br />

treasurer and vice president.<br />

#6<br />

HARKINS THEATRES<br />

Scottsdale, Ariz.<br />

Founded ........... 1933<br />

Screens . . . . . . . . . . . . . . 515<br />

Locations: ........... 34<br />

#8<br />

CMX CINEMAS<br />

Miami, Fla.<br />

Founded ........... 2016<br />

Screens . . . . . . . . . . . . . . 410<br />

Locations ............ 40<br />

›› A subsidiary <strong>of</strong> Mexican circuit Cinemex, CMX Cinemas became one <strong>of</strong><br />

the 10 biggest circuits in the North American market shortly after opening its<br />

first U.S. cinema in April 2017. The December 2017 acquisition <strong>of</strong> Cobb Theatres<br />

propelled CMX into the top 10 <strong>of</strong> our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong> list in 2018—and the<br />

company isn’t done growing. CMX has plans to open several new locations in<br />

<strong>2020</strong>, including new sites in Connecticut, Florida, Illinois, Massachusetts, New<br />

Jersey, and North Carolina. CMX has introduced several concepts throughout<br />

its U.S. circuit, including luxury dine-in cinemas, expanded menu grab-and-go<br />

concessions concepts, and lobby sports bars.<br />

#8<br />

›› An exciting year for B&B Theatres, 2019 saw the<br />

opening <strong>of</strong> additional locations and the expansion <strong>of</strong> innovative<br />

concepts throughout the circuit. Tech deals with<br />

panoramic screen provider ScreenX and immersive seating<br />

technology MX4D will bring more upgraded theaters<br />

to patrons nationwide, while expanded menus and alcohol<br />

service continues to spread across select locations.<br />

B&B Theatres has also begun expanding its screenPLAY!<br />

concept, which fuses design elements <strong>of</strong> a family play<br />

area with a premium cinema auditorium. The investment<br />

in new cinemas and renovated locations reflects the circuit’s<br />

ambitions <strong>of</strong> becoming a state-<strong>of</strong>-the-art circuit for<br />

audiences across the seven U.S. states it serves. Locations<br />

in Florida, Iowa, Kansas, Missouri, Mississippi, South Carolina,<br />

and Texas suggest that B&B could easily go from a<br />

regional circuit to a national one in the coming decade.<br />

#7<br />

B&B THEATRES<br />

Kansas City, Mo.<br />

Founded ........... 1924<br />

Screens . . . . . . . . . . . . . . 418<br />

Locations ............ 48<br />

›› <strong>2020</strong> marks the 105th year in<br />

operation for Malco Theatres, and the<br />

Memphis-based chain is still growing. Over<br />

the last year the chain introduced its own<br />

premium large-format brand, called MXT “Extreme”<br />

Cinema. A new theater in Memphis,<br />

the Powerhouse Cinema Grill, was the first<br />

theater to host an MXT screen. Some months<br />

later, the newly renovated Collierville Cinema<br />

Grill in Tennessee and Kentucky’s Owensboro<br />

Cinema Grill—which opened in the<br />

summer—got their own MXT auditoriums.<br />

Malco locations in Jonesboro, Arkansas,<br />

and Madison, Mississippi, were also upgraded;<br />

renovations at the latter theater, the<br />

Grandview Cinema, gave Mississippi its first<br />

Imax screen.<br />

A chain with a long history, Malco has<br />

been a family business since its founding;<br />

that tradition was maintained this year when<br />

David Tashie, great-grandson <strong>of</strong> original<br />

founder M.A. Lightman Sr., was promoted to<br />

the position <strong>of</strong> president and COO.<br />

#9<br />

MALCO THEATRES INC.<br />

Memphis, Tenn.<br />

Founded ........... 1915<br />

Screens . . . . . . . . . . . . . . 363<br />

Locations ............ 35<br />

FEBRUARY <strong>2020</strong> / 41


NATIONAL AMUSEMENTS<br />

(SHOWCASE CINEMAS)<br />

Norwood, Mass.<br />

Founded . .......... 1936<br />

Screens . . . . . . . . . . . . . . 362<br />

Locations ............ 27<br />

#11<br />

STUDIO MOVIE GRILL<br />

Dallas, Tex.<br />

Screens . . . . . . . . . . . . . . 353<br />

Locations ............ 34<br />

<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />

#10<br />

›› National Amusements’ U.S. presence with Showcase Cinemas underwent<br />

a series <strong>of</strong> transformations in 2019. Theater upgrades included<br />

the expansion <strong>of</strong> recliner seating to additional locations, while communal<br />

spaces like lobbies and concession stands were similarly revitalized with<br />

modern and sleek finishes. At the same time, the circuit’s focus on expanded<br />

food and beverage menus has contributed to a new moviegoing experience<br />

for its patrons. A free-to-join loyalty program, Starpass, <strong>of</strong>fers easily<br />

accessible rewards tiers and significant savings for members. Showcase<br />

was one <strong>of</strong> the first U.S. circuits to adopt an in-house subscription program;<br />

Showcase Subscribe starts at $11.95 per month for up to two films<br />

each month. <strong>2020</strong> should bring additional updates throughout its circuit—<br />

both at individual locations and to its digital presence on the web.<br />

›› Studio Movie Grill (SMG) announced an ambitious plan to expand its circuit<br />

in 2019, expanding the dine-in-cinema concept it helped pioneer to audiences nationwide.<br />

Known across the industry for its focus on charitable efforts and giving<br />

back to its local communities, SMG proudly features programs such as Special<br />

Needs Screenings, a Chefs for Children program, and a Movies+Meals initiative<br />

that helps underserved children and adults in need in its local communities. An<br />

early supporter <strong>of</strong> cinema subscription plans, the circuit also expanded its SMG<br />

Access plan in 2019. SMG’s approach to subscription is closely tied to its corporate<br />

identity; members not only benefit from rewards and discount pricing, but also<br />

help contribute to charity efforts with every cinema visit.<br />

LANDMARK CINEMAS<br />

OF CANADA<br />

Calgary, Alb.<br />

Screens . . . . . . . . . . . . . . 322<br />

Locations ............ 45<br />

#12<br />

›› Landmark Cinemas is the second-largest theater chain in<br />

Canada, covering western Canada, Ontario, and the Yukon Territory.<br />

Acquired by Belgium’s Kinepolis circuit in December 2017,<br />

Landmark <strong>of</strong>fers an array <strong>of</strong> special deals including Kids’ Sundays,<br />

Senior Mondays, and Wednesday bargain “Movie Twosomes.” The<br />

chain is also a national sponsor <strong>of</strong> The Walk So Kids Can Talk, which<br />

supports the mental health and well-being <strong>of</strong> youth. Landmark has<br />

begun expanding premium experiences across its circuit. The Marketplace,<br />

a grab-and-go concessions concept, has helped diversify<br />

its food and beverage <strong>of</strong>ferings, while traditional upgrades like<br />

PLF auditoriums and recliner seating have become more prevalent<br />

throughout its theaters. The circuit’s newest location, in Southeast<br />

Edmonton, is expected to open in summer <strong>2020</strong>.<br />

›› After opening in Brooklyn in 2016,<br />

the Alamo Drafthouse crossed another<br />

major urban hub <strong>of</strong>f its bucket list in<br />

2019. The Texas-based chain, known for<br />

pairing first-run films with fan-friendly<br />

retrospective screenings and a full food<br />

and beverage menu, opened its first L.A.<br />

location in July. The milestone cinema for<br />

the company wasn’t its only new build to<br />

debut in 2019; another location opened in<br />

Westminster, Colorado, and Drafthouse<br />

already has its second New York theater<br />

in the works. In 2019, the chain also expanded<br />

the beta release <strong>of</strong> its subscription<br />

program, Season Pass, to loyalty<br />

card members in a handful <strong>of</strong> key markets.<br />

Alamo Drafthouse enters the new<br />

decade as one <strong>of</strong> the best established<br />

brands in exhibition.<br />

#13<br />

ALAMO DRAFTHOUSE<br />

Austin, Tex.<br />

Screens . . . . . . . . . . . . . . 316<br />

Locations ............ 41<br />

FEBRUARY <strong>2020</strong> / 43


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />

TOP 16–25 / <strong>2020</strong> GIANTS OF EXHIBITION<br />

›› Staying true to its roots as an entertainment<br />

destination, Premiere Cinema Corp. is<br />

tackling competition from home entertainment<br />

by providing patrons with unique experiences<br />

at its locations. The circuit opened its first<br />

Premiere Lux Cine, Bowl & Pizza Pub in Pell City,<br />

Alabama, in January 2019. The complex features<br />

800 power-recliner seats, a bowling alley, a<br />

ropes course, an arcade, and a gourmet kitchen.<br />

New Lux Cine & Pizza Pub locations followed<br />

this past fall in Birmingham, Alabama, and<br />

Plant City, Florida. The circuit is one <strong>of</strong> several<br />

major circuits at the forefront <strong>of</strong> the cinema<br />

entertainment center trend. These complexes<br />

are known for incorporating different out-<strong>of</strong>home<br />

concepts and expanded food and beverage<br />

menus into the moviegoing experience,<br />

creating an ultimate entertainment destination<br />

for patrons. Premiere has theaters in Texas,<br />

Alabama, Florida, Mississippi, New Mexico, and<br />

South Carolina.<br />

#15<br />

CARIBBEAN CINEMAS<br />

San Juan, P.R.<br />

Screens . . . . . . . . . . . . . . 295<br />

Locations ............ 34<br />

#14<br />

PREMIERE CINEMA<br />

CORP.<br />

Big Spring, Tex.<br />

Screens . . . . . . . . . . . . . . 301<br />

Locations ............ 28<br />

›› Puerto Rico’s leading cinema chain,<br />

Caribbean Cinemas operates throughout<br />

the Caribbean region, with additional<br />

locations in the Dominican Republic, St.<br />

Thomas, St. Maarten, St. Kitts, St. Lucia,<br />

Antigua, Aruba, and Trinidad. In 2017, the<br />

circuit’s management was undeterred by<br />

the challenges presented in the aftermath<br />

<strong>of</strong> Hurricane Maria, working tirelessly with<br />

local staff to keep cinemas open as much<br />

as possible as Puerto Rico recovered<br />

from the storm. Caribbean’s<br />

role in supporting local<br />

communities during the<br />

recovery will hardly<br />

be forgotten in the<br />

coming years.<br />

›› Founded in 1930 with a single<br />

screen in downtown Grand Rapids,<br />

Michigan, Goodrich Quality Theaters<br />

has expanded to Indiana, Illinois,<br />

Florida, and Missouri. The all-digital<br />

circuit includes five Imax theaters<br />

and five GDX premium locations<br />

with Dolby Atmos sound. Goodrich<br />

also <strong>of</strong>fers Screen Taps bars in 13<br />

<strong>of</strong> its locations, serving mozzarella<br />

#16<br />

sticks, chicken tenders, fried mac and cheese bites, beer, wine,<br />

daiquiris, and margaritas.<br />

›› The U.S. division <strong>of</strong> the<br />

giant Mexican circuit Cinépolis,<br />

Cinépolis Luxury Cinemas<br />

opened its first location in Del<br />

Mar, California, in 2011 and now<br />

also operates in Florida, New<br />

York, New Jersey, Connecticut,<br />

Texas, Ohio, and Maryland. Select<br />

locations include kid-friendly<br />

Cinépolis Jr. auditoriums and 4DX<br />

#18 (TIE)<br />

GOODRICH<br />

QUALITY THEATERS<br />

Grand Rapids, Mich.<br />

Screens: ............ 281<br />

Locations ............ 30<br />

motion and effects theaters. Cinépolis Luxury Cinemas<br />

acquired Moviehouse & Eatery’s six theaters in July 2019.<br />

›› Operated by private equity<br />

firm Veronis Suhler Stevenson<br />

(VSS), Southern Theatres<br />

encompasses the Grand Theatres<br />

and AmStar Cinemas brands; Movie<br />

SOUTHERN<br />

THEATRES<br />

New Orleans, La.<br />

Screens . . . . . . . . . . . . . . 266<br />

Location ............. 18<br />

Tavern, previously a part <strong>of</strong> Southern Theatres, was <strong>of</strong>ficially<br />

acquired by The Marcus Corporation in February 2019. A former<br />

Grand Theatres location was reopened in December 2019 as the<br />

Amstar Cinemas 18 Four Seasons Station; the newly renovated<br />

location features a Grand Premium Experience premium largeformat<br />

auditorium.<br />

CINÉPOLIS<br />

LUXURY CINEMAS<br />

Dallas, Tex.<br />

Screens . . . . . . . . . . . . . . 263<br />

Locations ............ 28<br />

#17<br />

44 / FEBRUARY <strong>2020</strong><br />

FEBRUARY <strong>2020</strong> / 45


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 16–25<br />

#18 (TIE)<br />

GEORGIA<br />

THEATRE COMPANY<br />

›› The fourth-generation, family-owned<br />

circuit Georgia Theatre Compa-<br />

St. Simons Island, Ga.<br />

Screens . . . . . . . . . . . . . . 263<br />

ny (GTC) launched a new mobile app in<br />

Locations ............ 25<br />

2019. The app is part <strong>of</strong> a digital strategy<br />

looking to maximize ticketing sales on<br />

its own platform, which includes a new ticketing capability on its<br />

website. Recent GTC innovations include a loyalty program (Reel<br />

Rewards), its own premium large-format auditoriums (GTX), and an<br />

expanded food and beverage menu (Outtakes Kitchen & Bar).<br />

LANDMARK THEATRES<br />

Los Angeles, Calif.<br />

›› Just before the ball<br />

Screens . . . . . . . . . . . . . . 251<br />

dropped on 2019, the industry<br />

Locations ............ 51<br />

learned that Landmark Theatres would<br />

be acquired by independent film producer<br />

and distributor Cohen Media Group. Over the subsequent<br />

year, Landmark found a new president and COO in exhibition<br />

veteran Paul Serwitz, who for 17 years served as the vice president<br />

<strong>of</strong> film at Regal.<br />

#22<br />

#18 (TIE)<br />

NEIGHBORHOOD<br />

CINEMA GROUP (NCG)<br />

Owosso, Mich.<br />

Screens . . . . . . . . . . . . . . 263<br />

Locations ............ 27<br />

›› Neighborhood Cinema<br />

Group (NCG)—which was<br />

founded in Michigan and has<br />

since expanded to Illinois,<br />

Indiana, and states throughout<br />

the Southeast—opened its first theater in New York<br />

state in 2019, renovating and reopening what used to<br />

be a Regal location in the town <strong>of</strong> Kingston. 2019 also<br />

saw NCG partner with Atom Tickets to sell digital tickets<br />

on the Atom platform.<br />

›› Michigan-based Emagine Entertainment continued to<br />

bring luxury theatrical amenities to Midwest audiences throughout<br />

2019. In December, the chain opened the region’s largest CinemaScope<br />

screen—branded as Super Emax—in its Canton Township location in time for the<br />

release <strong>of</strong> Star Wars: Episode IX – The Rise <strong>of</strong> Skywalker. Recent investments in upgrading the<br />

theatrical experience have also included recliner seating, expanded concessions menus,<br />

reserved seating, dine-in service, and even valet parking at select locations.<br />

#21<br />

EMAGINE<br />

ENTERTAINMENT<br />

Troy, Mich.<br />

Screens . . . . . . . . . . . . . . 254<br />

Locations ............ 21<br />

›› Reading Cinemas International<br />

operates in the U.S., Australia,<br />

and New Zealand; in the U.S.,<br />

its brands include Reading Cinemas,<br />

Consolidated Theatres, Angelika Film<br />

Centers, and City Cinemas. Reading<br />

expanded its premium screen, luxury<br />

recliner seating, and food and beverage<br />

options in 2019 and plans to continue<br />

doing so over the coming years.<br />

#24<br />

# 23<br />

›› Pacific/Arclight continued<br />

to service California— ARCLIGHT CINEMAS<br />

PACIFIC THEATRES /<br />

as well as Chicago, Boston,<br />

Los Angeles, Calif.<br />

and the D.C. area—in 2019. In February,<br />

Arclight’s Cinerama Dome Locations ............ 17<br />

Screens . . . . . . . . . . . . . . 234<br />

was updated with dual-head<br />

Christie 6P laser projectors and<br />

Dolby 3-D, pairing cutting-edge<br />

technology with one <strong>of</strong> America’s most historic theaters.<br />

›› In 2019<br />

Bow Tie Cinemas<br />

embarked on major<br />

renovations <strong>of</strong> its two<br />

locations in Stamford, Connecticut. The<br />

Connecticut-based chain also announced<br />

#25<br />

READING CINEMAS<br />

INTERNATIONAL<br />

Culver City, Calif.<br />

Screens . . . . . . . . . . . . . . 238<br />

Locations ............ 24<br />

BOW TIE CINEMAS<br />

Ridgefield, Conn.<br />

Screens . . . . . . . . . . . . . . 220<br />

Locations ............ 32<br />

its development with The Ashforth Company <strong>of</strong> the Bow Tie Cinemas<br />

Ultimate complex, set to include a full bar and restaurant menu and<br />

luxury recliner seating in all auditoriums.<br />

46 / FEBRUARY <strong>2020</strong><br />

FEBRUARY <strong>2020</strong> / 47


<strong>2020</strong> GIANTS OF EXHIBITION / TOP 26–50<br />

MOVIE MOMENTS / <strong>2020</strong> GIANTS OF EXHIBITION<br />

26. NEW VISION THEATRES<br />

Stratford, Conn.<br />

Screens: 205<br />

Locations: 19<br />

27. REGENCY THEATRES<br />

Agoura Hills, Calif.<br />

Screens: 196<br />

Locations: 28<br />

28. UNITED<br />

ENTERTAINMENT CORP.<br />

Maple Grove, Minn.<br />

Screens: 191<br />

Locations: 22<br />

29. LARRY H. MILLER THEATRES<br />

(MEGAPLEX THEATRES)<br />

Sandy, Utah<br />

Screens: 182<br />

Locations: 16<br />

30. MARQUEE CINEMAS<br />

Beckley, W.Va.<br />

Screens: 175<br />

Location: 17<br />

31. GALAXY THEATRES<br />

Sherman Oaks, Calif.<br />

Screens: 171<br />

Locations: 15<br />

32. CINEMA WEST<br />

Petaluma, Calif.<br />

Screens: 168<br />

Locations: 17<br />

33. MJR DIGITAL CINEMAS<br />

Bloomfield Hills, Mich.<br />

Screens: 164<br />

Locations: 10<br />

34. CELEBRATION CINEMA<br />

BY STUDIO C<br />

Grand Rapids, Mich.<br />

Screens: 163<br />

Locations: 12<br />

35. (TIE) CINEMA<br />

ENTERTAINMENT CORP.<br />

Waite Park, Minn.<br />

Screens: 160<br />

Locations: 20<br />

35. (TIE) FLAGSHIP<br />

PREMIUM CINEMAS<br />

Cambridge, Mass.<br />

Screens: 160<br />

Locations: 20<br />

37. COMING ATTRACTIONS<br />

THEATRES<br />

Ashland, Ore.<br />

Screens: 153<br />

Locations: 18<br />

38. EPIC THEATRES<br />

Deltona, Fla.<br />

Screens: 144<br />

Locations: 12<br />

39. CINÉMAS GUZZO<br />

Terrebonne, Que.<br />

Screens: 133<br />

Locations: 9<br />

40. CLASSIC CINEMAS<br />

Downers Grove, Ill.<br />

Screens: 121<br />

Locations: 15<br />

41. R/C THEATRES<br />

Reisterstown, Md.<br />

Screens: 119<br />

Locations: 13<br />

42. IPIC ENTERTAINMENT<br />

Boca Raton, Fla.<br />

Screens: 117<br />

Locations: 15<br />

43. (TIE) ALLEN THEATRES<br />

Las Cruces, N.M.<br />

Screens: 116<br />

Locations: 17<br />

43. (TIE) PHOENIX THEATRES<br />

Knoxville, Tenn.<br />

Screens: 116<br />

Locations: 13<br />

45. SANTIKOS ENTERTAINMENT<br />

San Antonio, Tex.<br />

Screens: 115<br />

Locations: 9<br />

46. XSCAPE THEATRES<br />

New Albany, Ind.<br />

Screens: 108<br />

Locations: 8<br />

47. MITCHELL THEATRES<br />

Elkhart, Kan.<br />

Screens: 107<br />

Locations: 15<br />

48. SOUTHEAST<br />

CINEMA ENTERTAINMENT<br />

Charlotte, N.C.<br />

Screens: 104<br />

Locations: 9<br />

49. SHOWBIZ CINEMAS<br />

Dallas, Tex.<br />

Screens: 99<br />

Locations: 10<br />

50. R.L. FRIDLEY THEATRES<br />

Des Moines, Iowa<br />

Screens: 98<br />

Locations: 19<br />

EXHIBITORS<br />

HAVE THEIR SAY<br />

Memorable Moviegoing Moments <strong>of</strong> 2019<br />

My favorite movie moment <strong>of</strong> the year was unveiling the new<br />

name <strong>of</strong> our flagship theater in Austin to forevermore be known as<br />

the Bong Joon Ho Cinema. Parasite is my favorite film <strong>of</strong> the year,<br />

an extraordinary modern masterpiece. And to watch director Bong<br />

receive so much praise and have a real shot at the Academy Award<br />

for Best Picture is unbelievable<br />

for a foreign-language film. This<br />

film inspires me with optimism<br />

for the future <strong>of</strong> cinema. My<br />

second-favorite experience was<br />

simply letting Uncut Gems wash<br />

over me at the Toronto Film<br />

Festival premiere. That screening<br />

was the most tense, most intense white-knuckle cinematic<br />

experience I’ve ever had. I adore that film! We also got the opportunity<br />

to open Uncut Gems on the break in New York this year<br />

and ended up with the number one gross, a major milestone for<br />

Alamo. And for what it is worth, here are my top 10 movies <strong>of</strong> the<br />

year: Parasite, Uncut Gems, Jojo Rabbit, Once Upon a Time in Hollywood,<br />

The Farewell, The Art <strong>of</strong> Self-Defense, Midsommar, Portrait <strong>of</strong><br />

a Lady on Fire, Marriage Story, and Dolemite Is My Name.<br />

Tim League<br />

Founder & CEO<br />

Alamo Drafthouse<br />

My favorite moviegoing moment <strong>of</strong> 2019 was Avengers:<br />

Endgame. I watched it on our massive 70X40 B&B Grand<br />

Screen with immersive DTS-X sound. On my right was my<br />

lovely wife, Jennifer, and on<br />

my left was my dad. Eleven<br />

years <strong>of</strong> watching these<br />

movies all had come down to<br />

this one epic moment. It was<br />

especially neat as this was at<br />

our Liberty Flagship theater<br />

that had just opened the<br />

year before. My dad and I had been dreaming <strong>of</strong> the day we<br />

could watch a movie <strong>of</strong> this magnitude on our own giant PLF<br />

screen, and it was really neat to have it happen with Avengers:<br />

Endgame. We spent years planning our flagship facility, and<br />

Marvel spent years building to this epic conclusion. It was sort<br />

<strong>of</strong> a culmination moment, one I won’t forget.<br />

Brock Bagby<br />

Executive Vice President<br />

B&B Theatres<br />

The incredible array <strong>of</strong> feelings and emotions that were<br />

rolling through me like a freight train after watching Joker for the<br />

first time at the Toronto Film Festival.<br />

Joe Masher<br />

Chief Operating Officer<br />

Bow Tie Cinemas<br />

Knives Out was the most<br />

intelligent movie <strong>of</strong> 2019 and<br />

<strong>of</strong>fered the greatest social experience.<br />

I won’t soon forget the<br />

scene with Marta standing on<br />

the balcony <strong>of</strong> Harlan’s “ancestral”<br />

home, looking down at the<br />

disinherited heirs in a reversal<br />

<strong>of</strong> social standing. I was immediately reminded that those who<br />

are successful should retain humility and the good guy (or gal<br />

in this case) should win. This was the most cleverly put together<br />

masterpiece I’ve seen in a long time. To top it all <strong>of</strong>f, the movie<br />

ended with the familiar sound <strong>of</strong> retracting reclining seats and an<br />

applauding audience—two <strong>of</strong> the best reasons to go to a movie<br />

theater and enjoy the experience.<br />

Dave Corkill, CEO<br />

Cinema West<br />

A Beautiful Day in the Neighborhood:<br />

heartwarming, kind<br />

and a reminder to everyone we<br />

are human. The film was both<br />

funny and sad; it reminded me<br />

why I love seeing a film on the<br />

big screen in a packed audito-<br />

48 / FEBRUARY <strong>2020</strong><br />

FEBRUARY <strong>2020</strong> / 49


MEMORABLE MOVIEGOING MOMENTS<br />

rium. We laughed and cried together, we shared an experience<br />

with this film as a group <strong>of</strong> strangers, and we all walked out better<br />

people. The film highlights how Mr. Rogers was a kind man<br />

who changed the lives <strong>of</strong> people he touched. The film reminds<br />

us that we are all human; we have pain but we can also choose to<br />

be kind no matter what is going on in our lives.<br />

Melissa Boudreau<br />

Chief Marketing Officer<br />

Emagine Entertainment<br />

Unequivocally, the most breathtaking movie moment I<br />

experienced in 2019 was the opening scene the first night <strong>of</strong><br />

Avengers: Endgame at my own local Flagship Cinemas. It was<br />

a packed audience <strong>of</strong> diehard Marvel fans, and the moment<br />

the dust first scattered on the screen, the gasps could be heard<br />

skittering throughout the crowd. The tension and energy<br />

bound us all together in the moment, and it was the beginning<br />

<strong>of</strong> a shared experience that was absolutely amazing. It’s<br />

a rare feeling to have created such solidarity in a community<br />

<strong>of</strong> strangers, but that’s the strength and power <strong>of</strong> a great film<br />

played in a movie theater. Nothing like it.<br />

Janet Oprendek<br />

VP Operations & Administration<br />

Flagship Cinemas<br />

Disney’s Aladdin and Lion<br />

King provided wonderful<br />

opportunities this year for<br />

parents to bring their families<br />

to movies they experienced on<br />

the big screen when they were<br />

young. Watching parents in<br />

our theaters share that special experience with their children today,<br />

creating memories that will last both generations a lifetime,<br />

is what makes this industry so special.<br />

A.J. Witherspoon<br />

VP <strong>of</strong> Operations<br />

Galaxy Theatres<br />

My favorite 2019 moviegoing<br />

memory was taking<br />

my 6-year-old daughter to<br />

see Jumanji: The Next Level<br />

in a sold-out theater at GQT<br />

Holland 7 during Christmas<br />

break. Jumanji is a favorite at<br />

our house, so naturally we were<br />

super-excited for this sequel.<br />

Reclined and relaxed with our buttered popcorn and peanut<br />

M&Ms, we laughed out loud countless times! We love the shared<br />

movie experience with tons <strong>of</strong> other families watching on the big<br />

screen. You can’t beat Dwayne Johnson and Kevin Hart together.<br />

My daughter is already asking to go again, and we look forward<br />

to the next Jumanji.<br />

Kelly Nash<br />

Director <strong>of</strong> Marketing<br />

Goodrich Quality Theatres<br />

2019 was a great year for moviegoing, and it’s difficult to<br />

choose just one favorite moment. For me, Knives Out was an<br />

outstanding movie. Daniel Craig was a standout in an all-star<br />

cast. I thoroughly enjoyed the film and look forward to many<br />

more in the series. If I have to narrow the year down to one<br />

outstanding moviegoing moment, it’s definitely Joaquin Phoenix<br />

2019 was an incredible year for<br />

fantastic films. The biggest standout<br />

moment for me was the release <strong>of</strong><br />

Quentin Tarantino’s Once Upon a Time<br />

in Hollywood. To be able to provide<br />

marketing support for one <strong>of</strong> my<br />

favorite directors on their movie that<br />

plays on a classic, horrifying event we all<br />

know with an unexpected plot twist was<br />

an amazing experience. Getting to see it<br />

on the big screen was nothing short <strong>of</strong><br />

incredible!<br />

Amanda Jo Sharp<br />

Marketing Director<br />

Allen Theatres<br />

My favorite moviegoing moment <strong>of</strong><br />

2019 was watching the last 20 minutes<br />

<strong>of</strong> Once Upon a Time in Hollywood.<br />

Since the beginning <strong>of</strong> the film, I was<br />

expecting to see Tarantino’s interpretation<br />

<strong>of</strong> the Sharon Tate assassination.<br />

Therefore, suspense kept on building<br />

for me for over two hours, and I could<br />

see the same feeling with all the other<br />

patrons in the theater when I looked<br />

around. The end <strong>of</strong> the movie was<br />

superb, but at the same time, it didn’t<br />

deliver on my original expectation. I<br />

was really troubled. Although I truly<br />

loved the story, it wasn’t what I had<br />

gone to see. It felt like Tarantino fooled<br />

me while telling me a great story at the<br />

same time. After the movie, I couldn’t<br />

stop talking about it with my wife and<br />

engaged in conversations with complete<br />

strangers about it. Certainly a memorable<br />

experience that can only happen in<br />

a theater, where you share experiences<br />

and feelings with total strangers who<br />

are going through the same emotions<br />

you are.<br />

Eduardo Acuña<br />

President<br />

Cinépolis Luxury Cinemas<br />

I’m watching Once Upon a Time in<br />

Hollywood and loving the rich visuals,<br />

witty dialogue, and throwback vibe—<br />

truly masterful filmmaking. However,<br />

as the end approaches, I’m getting<br />

nervous: I know the history so I’m<br />

tense and can feel the audience bracing<br />

for the Manson Family massacre.<br />

Then Tarantino flips the script, I am<br />

caught up in the moment, just letting<br />

it unfold. It was a true emotional roller<br />

coaster ride that thankfully nobody<br />

spoiled for me in advance. I walked out<br />

<strong>of</strong> the theater amazed!<br />

Chris Johnson, CEO<br />

Classic Cinemas<br />

My favorite movie <strong>of</strong> the year<br />

was Once Upon a Time in Hollywood.<br />

Tarantino has done it again with<br />

another exceptional film. His adaptation<br />

<strong>of</strong> history and the way he intertwines<br />

real people into a fictional story<br />

reminds me <strong>of</strong> another one <strong>of</strong> his great<br />

films, Inglourious Basterds, in the most<br />

positive way. Not only was the casting<br />

and the acting phenomenal, the movie<br />

had a nostalgic feel that brought back<br />

personal memories from the 1960s and<br />

1970s, when I would go to the movies<br />

in Westwood. Bravo!<br />

Dan Harkins, Owner<br />

Harkins Theatres<br />

There were a lot <strong>of</strong> good movies<br />

in 2019, but my favorite movie quote<br />

this year comes from Once Upon a<br />

Time in Hollywood: “When you come<br />

to the end <strong>of</strong> the line with a buddy<br />

who is more than a brother and a little<br />

less than a wife, getting blind drunk<br />

together is really the only way to say<br />

farewell.” The movie reminded me<br />

<strong>of</strong> old-school Hollywood and how<br />

things used to be. I, like many <strong>of</strong> our<br />

customers, enjoy going back in time<br />

with Flashback Cinema. We did really<br />

well this year with The Big Lebowski<br />

because it is so relevant to Showbiz<br />

Cinemas Bowling, Movies and More<br />

locations. Getting to relax in our oversized<br />

leather recliners, with a White<br />

Russian in hand, and take in the state<strong>of</strong>-the-art<br />

presentation in our packed<br />

SDX auditorium was not only a ton <strong>of</strong><br />

fun but a true testament to the power<br />

<strong>of</strong> the in-theater experience. We have<br />

made so many amazing developments<br />

in creating a more comfortable and<br />

immersive experience for our customers<br />

since I first saw the film in theaters<br />

over 20 years ago. Wrapping up the<br />

evening by bowling a few frames on<br />

our boutique bowling lanes with family<br />

and friends took this experience to<br />

the next level.<br />

Kevin Mitchell<br />

President & CEO<br />

ShowBiz Cinemas<br />

50 / FEBRUARY <strong>2020</strong> FEBRUARY <strong>2020</strong> / 51


MEMORABLE MOVIEGOING MOMENTS<br />

dancing down the stairs in Joker. His performance and the entire<br />

movie was completely unexpected and amazing. I was thrilled<br />

that audiences agreed. On-screen moments like this are what the<br />

moviegoing experience is all about.<br />

Mike Bowers<br />

President & CEO, Harkins Theatres<br />

If someone told me in the early 1960s, when I went to the<br />

Casa Linda theater in Dallas every Saturday for a double feature,<br />

that someone would pay me to watch movies when I grew up,<br />

I would not have believed them. But it happened. The problem<br />

is, I typically watch many movies twice. Once at the trade<br />

screening and again with my<br />

movie-fan wife. Even Cats.<br />

This year my favorite movie<br />

moment was getting to watch<br />

the trade screening <strong>of</strong> Renée<br />

Zellweger’s performance in<br />

Judy with my wife, Judy. As<br />

we experienced this wonderful<br />

film together, we kept leaning into each other with, “Boy,<br />

Renée is really good” and, “Are we watching an Oscar-nom<br />

performance here?” That is the joy <strong>of</strong> moviegoing. I would be<br />

remiss not to mention the ending <strong>of</strong> two seminal series this year:<br />

Avengers: Endgame brought to a close the 21-film, 11-year Avengers<br />

saga, and Star Wars: The Rise <strong>of</strong> Skywalker ended the core<br />

group <strong>of</strong> nine films, which began in 1977. Both <strong>of</strong> these films<br />

were markers in the nation’s social consciousness and brought<br />

the geek out in my son and myself, giving us hours <strong>of</strong> fodder for<br />

discussion.<br />

Jeffrey Kaufman<br />

SVP Film & Marketing, Malco Theatres<br />

Last year was packed with top-notch action movies from the<br />

beginning <strong>of</strong> the year to the end. With titles like Alita: Battle<br />

Angel, Fast and Furious Presents Hobbs & Shaw, John Wick:<br />

Chapter 3—Parabellum, and<br />

Gemini Man, there was never<br />

a dull moment. I can’t help<br />

but think that the slate <strong>of</strong><br />

2019 action films was the<br />

perfect prequel to a movie I’m<br />

eagerly anticipating in <strong>2020</strong>,<br />

Top Gun: Maverick. After all,<br />

the original Top Gun is one <strong>of</strong> my favorite movies <strong>of</strong> all time—a<br />

combination <strong>of</strong> action, entertainment, friendship, and more,<br />

coupled with incredible music. I feel the need … the need to see<br />

the new Top Gun!<br />

Rolando Rodriguez<br />

Chairman, President & CEO, Marcus Theatres<br />

The thing that made 2019 stand out for me is that it brought<br />

together generations <strong>of</strong> movie fans, including my own family, to<br />

52 / FEBRUARY <strong>2020</strong><br />

celebrate story lines that, in some cases, are a decade or—in the<br />

case <strong>of</strong> Star Wars—more than four decades in the making. Since<br />

Megaplex Theatres was among a handful <strong>of</strong> locations to host the<br />

Star Wars marathon, we had guests who had never seen some <strong>of</strong><br />

the earlier films on the big screen. I think 2019 will be remembered<br />

as the year that epic stories like Star Wars and the Avengers<br />

saga came to a much anticipated resolution.<br />

Blake Andersen<br />

President, Larry H. Miller Megaplex Theatres<br />

Watching A Beautiful Day in the Neighborhood. It was a<br />

breath <strong>of</strong> fresh air.<br />

Bud Mayo<br />

Co-Founder and Chairman, New Vision Theatres<br />

Though Disney dominated<br />

the market with excellent box<br />

<strong>of</strong>fice grossers including Avengers,<br />

Lion King, Toy Story 4,<br />

Frozen II, and Star Wars, they<br />

were all sequels or reimagined<br />

versions <strong>of</strong> past films. There<br />

were several other films that<br />

really stood out in 2019 based on originality and audience<br />

acceptance. I particularly enjoyed Rocketman, Knives Out, Ford v<br />

Ferrari, and Once Upon a Time in Hollywood. These quality films<br />

resonated with audiences and were not only successful grossing<br />

titles but very entertaining and creative. Though more than one<br />

moviegoing moment, this shows that originality can still entertain<br />

and sell tickets.<br />

Phil Zacheretti<br />

President & CEO, Phoenix Theatres<br />

One <strong>of</strong> my favorite movie<br />

memories from 2019 was<br />

leaving the auditorium at the<br />

end <strong>of</strong> Joker and hearing the<br />

woman in front <strong>of</strong> me say,<br />

“Boy ... I just feel like I need<br />

to be a little nicer to people!”<br />

Movies have the ability to<br />

build empathy in a way no other medium really can, particularly<br />

when experienced in a crowded theater full <strong>of</strong> strangers.<br />

J.D. Loeks<br />

President, Studio C by Celebration Cinemas<br />

Alita: Battle Angel—the story helps us remember that even<br />

if society may throw us away, with the help <strong>of</strong> others we can<br />

find our purpose and achieve great heights! Alita reminds me<br />

that we all yearn to belong and restore the social order while<br />

maintaining our humanity.<br />

Brian Schultz<br />

Founder & CEO, Studio Movie Grill<br />

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