Giants of Exhibition 2020
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IANTS<br />
E<br />
associated territories—brought in $11.4 billion in<br />
The <strong>2020</strong><br />
G›› IIt might not have been a record year,<br />
GIANTS OF EXHIBITION<br />
but few will complain that 2019 finished as the<br />
second-highest-grossing year on record at the<br />
domestic box <strong>of</strong>fice.<br />
The North American market—constituting<br />
all screens in the United States, Canada, and<br />
a dramatic year marked by M&A across the distribution<br />
and exhibition landscapes.<br />
Marcus Theatres crossed the 1,000-screen<br />
benchmark with its acquisition <strong>of</strong> Movie Tavern<br />
from Southern Theatres, extending its influence<br />
from the Midwest to 17 states nationwide.<br />
Cinépolis’s U.S. presence increased with its own<br />
acquisition <strong>of</strong> a dine-in chain, adding six locations<br />
OF<br />
XHIBITION<br />
stand. The most high-pr<strong>of</strong>ile acquisition <strong>of</strong> the year, however,<br />
didn’t come until December. The announcement <strong>of</strong> Cineworld’s<br />
intent to acquire Cineplex, Canada’s leading circuit, will have<br />
a major impact on next year’s edition <strong>of</strong> this list. The deal is<br />
expected to close in Q1 <strong>2020</strong>, so those results aren’t reflected<br />
<strong>of</strong> Texas-based Moviehouse & Eatery to its growing<br />
fleet <strong>of</strong> cinemas in the United States. European<br />
giant Kinepolis, only a couple <strong>of</strong> years after domestic screen-count totals up to December 31, 2019.<br />
in this year’s version <strong>of</strong> our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>, which tallies<br />
first entering North America with its acquisition<br />
As the fevered M&A activity redefines the playing field for<br />
<strong>of</strong> Landmark Cinemas <strong>of</strong> Canada, made headlines global distribution and exhibition, our research into this year’s<br />
with its acquisition <strong>of</strong> MJR Digital Cinemas—its<br />
<strong>Giants</strong> revealed another crucial portent <strong>of</strong> success for the coming<br />
decade. The digital cinema revolution that ushered in the<br />
first foray into the United States.<br />
Meanwhile, Regal’s transformation under<br />
2010s has given way to new viewing formats and amenities,<br />
Cineworld introduced several changes to everything<br />
from branding to subscription plans, and<br />
up with the expectations <strong>of</strong> a demanding audience.<br />
with circuits large and small investing time and money to keep<br />
even extending to vendors at the concession<br />
Circuit pr<strong>of</strong>iles begin on page 30<br />
Our annual ranking <strong>of</strong> the largest exhibition circuits in the domestic market<br />
presented by<br />
our Signature sponsors<br />
The leader in theater safety lighting<br />
systems for over five decades<br />
Delivering solutions that power<br />
immersive cinema experiences<br />
around the globe<br />
The digital network for all things movies,<br />
delivering movie information, ticketing, trailers,<br />
home entertainment, and fan merchandise<br />
Committed to creating a new visual standard<br />
and moving the cinema industry forward<br />
Dedicated to innovating the box <strong>of</strong>fice<br />
through media, tech, and data<br />
28 / FEBRUARY <strong>2020</strong><br />
FEBRUARY <strong>2020</strong> / 29
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />
#1<br />
AMC ENTERTAINMENT<br />
Leawood, Kan.<br />
Founded ...........1920<br />
Screens . . . . . . . . . . . . 8,043<br />
Locations ........... 634<br />
SPONSORPROFILE<br />
Congratulations to the <strong>Giants</strong><br />
<strong>of</strong> <strong>Exhibition</strong>! You continue to<br />
deliver new technology, amenities,<br />
and services that make the moviegoing<br />
experience second to none. We<br />
are proud to be your partner for 20<br />
years and counting!<br />
Driving movie fans into your<br />
theaters is our top priority. We<br />
have built an ecosystem <strong>of</strong> digital<br />
brands including<br />
Fandango,<br />
MovieTickets.<br />
com, Flixster,<br />
and Rotten Tomatoes<br />
to help<br />
fans discover<br />
KEVIN SHEPELA<br />
movies and buy<br />
tickets anywhere,<br />
any time, and on any device.<br />
We have created ticketing experiences<br />
for the largest online, mobile, and<br />
social platforms, as well as emerging<br />
technologies including A.I. and voice.<br />
We’ve introduced multiple digital<br />
wallets for fast and easy checkout,<br />
including the recent introduction <strong>of</strong><br />
split payments through Venmo.<br />
This year, we continue our mission<br />
to inspire moviegoing and drive<br />
advance ticketing for your theaters.<br />
You continue to be amazing partners,<br />
and we look forward to another<br />
exciting year at the movies.<br />
Kevin Shepela, EVP,<br />
Chief Commercial Officer<br />
›› Celebrating its centennial in <strong>2020</strong>, AMC enters its second<br />
century as the largest exhibition circuit in the United States. The last<br />
five years have seen significant growth, both at home and abroad. Its<br />
domestic acquisition <strong>of</strong> Carmike Cinemas in 2016 solidified its place<br />
atop our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong> list, while foreign additions like Odeon<br />
(2016) and Nordic Cinema Group (2017) pushed its reach to over<br />
1,000 locations and 11, 000 screens worldwide. In 2019 the circuit<br />
crossed the 900,000-subscriber mark for its Stubs A-List loyalty program,<br />
which includes a popular subscription plan for frequent users.<br />
The result has been an overwhelming success for AMC, which originally<br />
envisioned hitting the 500,000 mark by the same point last year.<br />
The Stubs loyalty program is also at the center <strong>of</strong> the circuit’s biggest<br />
innovation <strong>of</strong> 2019, the launch <strong>of</strong> its very own home entertainment<br />
streaming platform: AMC Theatres On Demand, the first <strong>of</strong> its kind<br />
among U.S. exhibitors. Moviegoers now have the option <strong>of</strong> renting a<br />
movie at home through AMC’s streaming channel, provided they are<br />
members <strong>of</strong> its loyalty program. While the news <strong>of</strong> an exhibitor entering<br />
the streaming space caught some <strong>of</strong> the industry’s trade press by surprise,<br />
it is a strategy already adopted by the largest circuits in Canada<br />
(Cineplex) and Mexico (Cinépolis). The extension into home entertainment<br />
is a perfect example <strong>of</strong> how AMC has spread its points <strong>of</strong> contact<br />
with U.S. consumers, an effort that includes programming initiatives<br />
like AMC Artisan Films, meant to promote and highlight original and<br />
non-franchise films.<br />
30 / FEBRUARY <strong>2020</strong>
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />
#2<br />
SPONSORPROFILE<br />
On behalf <strong>of</strong><br />
Tivoli, we<br />
would like to<br />
congratulate<br />
all the honored<br />
companies<br />
on this year’s<br />
LARRY LIN<br />
<strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong><br />
list! Your ability to elevate the<br />
moviegoing experience while ensuring<br />
patron safety is second to none.<br />
As the trusted brand for theater<br />
safety lighting, Tivoli will continue to<br />
innovate and focus on the customer<br />
experience while providing peace <strong>of</strong><br />
mind for both patrons and exhibitors<br />
across the board. Our TivoBAR with<br />
dual circuit capabilities and Eclipse<br />
Wall’s glare-reduction baffle system<br />
have managed to resolve long-standing<br />
challenges without compromising<br />
performance or design. We have no<br />
doubt that both Tivoli and the honored<br />
exhibitors on this year’s <strong>Giants</strong><br />
<strong>of</strong> <strong>Exhibition</strong> list will continue to<br />
shape the landscape <strong>of</strong> the theater<br />
experience for years to come.<br />
Larry Lin, Vice President<br />
REGAL CINEMAS<br />
Knoxville, Tenn.<br />
Founded ...........1989<br />
Screens: .......... 7,178<br />
Locations: ..........546<br />
›› Acquired by the U.K.’s Cineworld circuit in 2018, Regal Cinemas<br />
continued to pursue initiatives adopted by its giant parent company.<br />
In July 2019, Regal embraced the in-house subscription trend with the debut<br />
<strong>of</strong> its “Unlimited” <strong>of</strong>fering. Sharing a name with Cineworld’s subscription<br />
plan, Regal’s <strong>of</strong>fer was customized for the U.S. market. The plan is available<br />
in three tiers: Unlimited, priced at $18/month and available at 200 locations;<br />
Unlimited Plus at $21/month and available at 400 locations; and Unlimited<br />
All Access at $23.50/month, which is honored at over 550 locations nationwide.<br />
Additional surcharges apply to premium auditoriums like RPX (Regal’s<br />
private-label PLF), Imax, 4DX motion and effects seating, and ScreenX<br />
panoramic screens. There is no cap on the number <strong>of</strong> standard-format movies<br />
customers can attend each month, nor blackout dates for new releases. The<br />
plan also includes a 10 percent discount on all concessions and nonalcoholic<br />
beverages. Regal previously had a partnership with Atom Tickets.<br />
This past year, Regal also opened eight new 4DX screens and six new<br />
ScreenX screens from technology provider CJ 4DPLEX. “The feedback we are<br />
receiving from moviegoers has been enormously positive, and as the only major<br />
exhibition partner where movie fans can enjoy these immersive experiences, we<br />
look forward to rapidly growing the number <strong>of</strong> 4DX and ScreenX locations at<br />
Regal in the years to come,” said Regal chief marketing <strong>of</strong>ficer Ken Thewes.<br />
32 / FEBRUARY <strong>2020</strong>
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />
›› 2019 was a year <strong>of</strong> continued<br />
growth for Cinemark, as the Texasbased<br />
chain continued to benefit from<br />
its investment in premium large-format<br />
luxury recliners, food and beverage,<br />
and the subscription model.<br />
The chain entered 2018 with its<br />
Cinemark Movie Club subscription<br />
program, then several weeks old,<br />
boasting more than 500,000 active<br />
members; as <strong>of</strong> the end <strong>of</strong> Q3 2019,<br />
that number had expanded to 850,000,<br />
with Cinemark Movie Club subscribers<br />
accounting for approximately 15<br />
percent <strong>of</strong> that quarter’s box <strong>of</strong>fice.<br />
Movie Club members visit a Cinemark<br />
theater three times more <strong>of</strong>ten than<br />
nonmembers, per data provided by<br />
the circuit, and are twice as likely<br />
as nonmembers to upgrade to the<br />
exhibitor’s premium large-format<br />
Cinemark XD <strong>of</strong>fering.<br />
Globally, Cinemark boasts 15<br />
Imax screens, an increase from last<br />
year; in March <strong>of</strong> 2019, Cinemark<br />
renewed its 20-year partnership with<br />
the PLF provider. In December,<br />
Cinemark inked an exclusive 10-year<br />
agreement with Cinonic, under which<br />
Barco Series 4 laser projectors will<br />
be installed at more than 6,000 <strong>of</strong> its<br />
screens worldwide.<br />
In-theater premium amenities<br />
remain a priority for Cinemark; as<br />
<strong>of</strong> the end <strong>of</strong> Q3 2019, 58 percent <strong>of</strong><br />
Cinemark’s U.S. theaters boasted its<br />
proprietary Luxury Loungers recliner<br />
seats. In an investor earnings call, CEO<br />
Mark Zoradi noted that he expected<br />
that number to increase to 60 percent<br />
by the end <strong>of</strong> the year, representing<br />
“the highest recliner penetration<br />
among major players.”<br />
The third quarter <strong>of</strong> 2019 also<br />
represented the 51st consecutive<br />
quarter <strong>of</strong> growth in per-patron F&B<br />
spend. Also, on the F&B front, 2019<br />
saw Cinemark launch its CUT! by<br />
Cinemark brand <strong>of</strong> dine-in theaters.<br />
The first CUT! by Cinemark location<br />
is currently in operation in Frisco,<br />
Texas, with another planned for<br />
summer <strong>2020</strong>.<br />
#3<br />
SPONSORPROFILE<br />
CINEMARK USA<br />
Plano, Tex.<br />
Founded ........... 1984<br />
Screens: .......... 4,630<br />
Locations: ..........344<br />
In Cinema, when we come together, we are giants.<br />
Congratulations to the industry for a strong<br />
year and to the companies recognized for their<br />
contribution from all <strong>of</strong> us at Cinionic. Looking<br />
back, 2019 was a year <strong>of</strong> milestones for us all: at<br />
the box <strong>of</strong>fice, in the moviegoer experience, and<br />
with the accelerated adoption <strong>of</strong> differentiating<br />
WIM BUYENS<br />
technology solutions. We saw the beginning <strong>of</strong> the<br />
renewal wave and a clear preference for laser as the de facto standard<br />
for a new generation <strong>of</strong> exhibition.<br />
Cinema is growing, and companies like those listed here evidence<br />
it. It is our privilege to support, collaborate with, and work alongside<br />
other companies equally committed and devoted to the movies.<br />
Through our shared passion, we deliver experiences that illuminate<br />
and excite around the world.<br />
Looking forward, <strong>2020</strong> is the year <strong>of</strong> laser experiences, delivered.<br />
In a continually changing market, we are proud to help the industry<br />
to innovate through solutions and services designed for cinema today,<br />
and tomorrow. Here’s to another giant year, together.<br />
Wim Buyens, CEO<br />
better.<br />
brighter.<br />
laser.<br />
find your ideal laser solution<br />
From stunning images to longer lifetime and lower<br />
maintenance: there are many reasons to swap your lamp<br />
projectors for laser. Cinionic o ffers multiple ways to introduce<br />
laser into your theater. Interested in the power <strong>of</strong> laser?<br />
Read why laser is replacing lamps all over the globe and<br />
take the test to find out which Cinionic solution best<br />
fits your needs. Go to pages.cinionic.com/bulbfiction<br />
34 / FEBRUARY <strong>2020</strong>
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />
SPONSORPROFILE<br />
Congratulations to all <strong>of</strong> this<br />
year’s <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>!<br />
There’s a common thread<br />
among all <strong>of</strong> you on this list—you<br />
strive to differentiate your properties<br />
and add exciting features to<br />
attract patrons to your theaters.<br />
Investing in new technologies like<br />
immersive sound, luxury recliner<br />
seating, and technologies that enable<br />
creative<br />
use <strong>of</strong> the<br />
cinema helps<br />
to grow the<br />
bottom line<br />
that fuels<br />
investment,<br />
which is,<br />
JOE PHAM<br />
after all, why<br />
you’re among the “<strong>Giants</strong>.”<br />
Visionary exhibitors like you<br />
know that it’s not just about the<br />
movies. With so many entertainment<br />
options and ways to<br />
consume content, it’s important<br />
to expand the possibilities <strong>of</strong> the<br />
cinema complex to successfully<br />
compel people out <strong>of</strong> their homes.<br />
You recognize that today’s cinema<br />
complex is an entertainment<br />
complex and also a venue for<br />
business meetings, parties, and<br />
other events.<br />
For over 50 years, QSC has<br />
taken pride in this same legacy <strong>of</strong><br />
innovation and quality. We’re also<br />
proud to be among your technology<br />
partners. We stand on your<br />
shoulders to envision and deliver<br />
your technology needs for sound,<br />
image, and control, and thank you<br />
for letting us play a role in your<br />
achievement <strong>of</strong> this honor to be<br />
among the <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong>.<br />
Joe Pham, President & CEO<br />
#4<br />
CINEPLEX<br />
ENTERTAINMENT<br />
Toronto, Ont.<br />
Founded ........... 2003<br />
Screens: ...........1,695<br />
Locations: ........... 165<br />
›› In what might be remembered as the biggest exhibition story<br />
<strong>of</strong> 2019, Cineplex became the third domestic top 5 circuit to be acquired<br />
by another major since 2016. U.K.-based Cineworld had already<br />
made major headlines in December 2017 with its acquisition <strong>of</strong> Regal.<br />
It doubled down on that strategy two years later with the announcement<br />
<strong>of</strong> its intent to acquire Cineplex, Canada’s leading circuit and<br />
the fourth-largest in the domestic market. Once the acquisition closes<br />
(expected in Q1 <strong>2020</strong>), Cineworld will become the largest circuit in<br />
the North American market through its stewardship <strong>of</strong> the Cineplex<br />
and Regal brands.<br />
Cineplex had already established itself as the dominant player in<br />
Canadian exhibition by the time Cineworld came into the picture.<br />
According to the company’s Q3 investor presentation, Cineplex<br />
claimed 75 percent <strong>of</strong> the market share in Canada’s box <strong>of</strong>fice through<br />
September 2019. Over 40 percent <strong>of</strong> the circuit’s revenue in the same<br />
period came from premium experiences such as premium large format<br />
(Imax, ScreenX, and its in-house UltraAVX), immersive seating (4DX<br />
and D-Box), and VIP auditoriums.<br />
At the concession stand, Cineplex has seen continued growth in<br />
food and beverage revenues since 2011, reaching a peak <strong>of</strong> $441 million<br />
(Canadian) in 2018. Its concessions per patron rate nearly doubled in the<br />
10-year span between 2008 and 2018, going from $3.96 per patron to<br />
$6.36. An expanded concessions menu has been a key part <strong>of</strong> that growth,<br />
with fare such as pizza, poutine, and wraps available at select locations.<br />
grow<br />
make<br />
customers happy<br />
your business<br />
©<strong>2020</strong> QSC, LLC all rights reserved. QSC, Q-SYS and the QSC logo are registered trademarks in the U.S. Patent and<br />
Trademark Office and other countries. All other trademarks remain the property <strong>of</strong> their respective owners.<br />
36 / FEBRUARY <strong>2020</strong>
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 5<br />
MARCUS THEATRES<br />
Milwaukee, Wis.<br />
Founded ........... 1935<br />
Screens: ...........1,106<br />
Locations: ............ 91<br />
#5<br />
The Box<strong>of</strong>fice Company<br />
congratulates the <strong>Giants</strong> <strong>of</strong><br />
<strong>Exhibition</strong>! Your brilliant minds<br />
›› In February 2019, The Marcus<br />
Corporation closed its acquisition <strong>of</strong><br />
dine-in cinema circuit Movie Tavern<br />
from VSS-Southern Theatres. The deal<br />
grew the Marcus Theatres division by<br />
23 percent, adding 208 screens across<br />
22 locations in Arkansas, Colorado,<br />
Georgia, Kentucky, Louisiana, New York,<br />
Pennsylvania, Texas, and Virginia. Movie<br />
Tavern was rebranded “Movie Tavern<br />
by Marcus.” The deal saw Marcus finish<br />
the decade above the 1,000-screen mark,<br />
growing its presence beyond the Midwest<br />
to the broader national market.<br />
Following the acquisition, Marcus<br />
earmarked 15 <strong>of</strong> the 22 Movie Tavern<br />
sites for new amenities or plans for<br />
further upgrades. Eleven Movie Tavern<br />
auditoriums were converted into the<br />
circuit’s SuperScreen DLX private-label<br />
PLF <strong>of</strong>fering, which includes Marcus’s<br />
branded DreamLounger recliners and<br />
Dolby Atmos immersive audio. The<br />
company also added 10 more Super-<br />
Screen auditoriums. The Movie Tavern<br />
locations also adopted Marcus’s Magical<br />
Movie Rewards customer loyalty<br />
program, which already hosts over 3.8<br />
million members. Loyalty members have<br />
access to a series <strong>of</strong> different discounts,<br />
including the company’s famous $5<br />
Movie Tuesday promotion, $6 matinees,<br />
and $6 student tickets on Thursdays.<br />
Theater upgrades have occurred circuit-wide.<br />
Marcus counts recliner seating<br />
in three-quarters <strong>of</strong> all its screens<br />
and hosts a PLF auditorium at 69 percent<br />
<strong>of</strong> its theaters. On the digital side,<br />
Marcus made upgrades to its point<strong>of</strong>-sale<br />
system, mobile app, and online<br />
ticketing engine in 2019. The circuit<br />
has at least one new opening planned<br />
for <strong>2020</strong>, scheduled for the latter half <strong>of</strong><br />
the year in Tacoma, Washington.<br />
SPONSORPROFILE<br />
On behalf <strong>of</strong> our team at The Box<strong>of</strong>fice<br />
Company, we would like<br />
to congratulate the circuits featured<br />
on this year’s <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong><br />
list. Another amazing year at the box<br />
<strong>of</strong>fice is a reflection <strong>of</strong> the hard work and investment<br />
from these exhibitors, who have helped<br />
modernize the moviegoing experience for today’s STAN RUSZKOWSKI<br />
audiences. That’s also a key part <strong>of</strong> our core mission<br />
at The Box<strong>of</strong>fice Company: helping cinemas better reach and engage<br />
with audiences through our showtimes data, websites, mobile apps,<br />
and marketing services. As our industry continues to excel, The Box<strong>of</strong>fice<br />
Company is proud to be a partner <strong>of</strong> many <strong>of</strong> the exhibitors on this<br />
list and the many more who contribute to the diversity <strong>of</strong> the global<br />
cinema business. In conjunction with our colleagues at Box<strong>of</strong>fice Pro,<br />
we look forward to another exciting and successful year in <strong>2020</strong>.<br />
Stan Ruszkowski, President<br />
and efforts are breaking<br />
boundaries and propelling<br />
the box <strong>of</strong>fice forward.<br />
Cheers to <strong>2020</strong>!<br />
THE<br />
COMPANY<br />
38 / FEBRUARY <strong>2020</strong><br />
W E B EDIA GROUP
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />
›› 2018 was a year <strong>of</strong> growth for Harkins Theatres, the<br />
largest privately owned circuit in the United States, and<br />
2019 has proven no different. The company announced a<br />
new $32 million headquarters and retail campus, which will<br />
nearly triple the size <strong>of</strong> the chain’s current space. The new<br />
development is planned to open later this year.<br />
As the company moves into new digs in its home state<br />
<strong>of</strong> Arizona, it will also open a new multiplex in Northglenn,<br />
Colorado, and in Laveen, Arizona. Both theaters will feature<br />
a CINÉ1 PLF auditorium with Dolby Atmos sound and<br />
Ultimate Lounger recliners.<br />
On the personnel side, in 2019 Harkins Theatres named<br />
executive vice president Tyler Cooper, who has worked for<br />
Harkins for two decades, its new CFO. Greta Newell, who<br />
has been with Harkins for 26 years, assumed the role <strong>of</strong><br />
treasurer and vice president.<br />
#6<br />
HARKINS THEATRES<br />
Scottsdale, Ariz.<br />
Founded ........... 1933<br />
Screens . . . . . . . . . . . . . . 515<br />
Locations: ........... 34<br />
#8<br />
CMX CINEMAS<br />
Miami, Fla.<br />
Founded ........... 2016<br />
Screens . . . . . . . . . . . . . . 410<br />
Locations ............ 40<br />
›› A subsidiary <strong>of</strong> Mexican circuit Cinemex, CMX Cinemas became one <strong>of</strong><br />
the 10 biggest circuits in the North American market shortly after opening its<br />
first U.S. cinema in April 2017. The December 2017 acquisition <strong>of</strong> Cobb Theatres<br />
propelled CMX into the top 10 <strong>of</strong> our <strong>Giants</strong> <strong>of</strong> <strong>Exhibition</strong> list in 2018—and the<br />
company isn’t done growing. CMX has plans to open several new locations in<br />
<strong>2020</strong>, including new sites in Connecticut, Florida, Illinois, Massachusetts, New<br />
Jersey, and North Carolina. CMX has introduced several concepts throughout<br />
its U.S. circuit, including luxury dine-in cinemas, expanded menu grab-and-go<br />
concessions concepts, and lobby sports bars.<br />
#8<br />
›› An exciting year for B&B Theatres, 2019 saw the<br />
opening <strong>of</strong> additional locations and the expansion <strong>of</strong> innovative<br />
concepts throughout the circuit. Tech deals with<br />
panoramic screen provider ScreenX and immersive seating<br />
technology MX4D will bring more upgraded theaters<br />
to patrons nationwide, while expanded menus and alcohol<br />
service continues to spread across select locations.<br />
B&B Theatres has also begun expanding its screenPLAY!<br />
concept, which fuses design elements <strong>of</strong> a family play<br />
area with a premium cinema auditorium. The investment<br />
in new cinemas and renovated locations reflects the circuit’s<br />
ambitions <strong>of</strong> becoming a state-<strong>of</strong>-the-art circuit for<br />
audiences across the seven U.S. states it serves. Locations<br />
in Florida, Iowa, Kansas, Missouri, Mississippi, South Carolina,<br />
and Texas suggest that B&B could easily go from a<br />
regional circuit to a national one in the coming decade.<br />
#7<br />
B&B THEATRES<br />
Kansas City, Mo.<br />
Founded ........... 1924<br />
Screens . . . . . . . . . . . . . . 418<br />
Locations ............ 48<br />
›› <strong>2020</strong> marks the 105th year in<br />
operation for Malco Theatres, and the<br />
Memphis-based chain is still growing. Over<br />
the last year the chain introduced its own<br />
premium large-format brand, called MXT “Extreme”<br />
Cinema. A new theater in Memphis,<br />
the Powerhouse Cinema Grill, was the first<br />
theater to host an MXT screen. Some months<br />
later, the newly renovated Collierville Cinema<br />
Grill in Tennessee and Kentucky’s Owensboro<br />
Cinema Grill—which opened in the<br />
summer—got their own MXT auditoriums.<br />
Malco locations in Jonesboro, Arkansas,<br />
and Madison, Mississippi, were also upgraded;<br />
renovations at the latter theater, the<br />
Grandview Cinema, gave Mississippi its first<br />
Imax screen.<br />
A chain with a long history, Malco has<br />
been a family business since its founding;<br />
that tradition was maintained this year when<br />
David Tashie, great-grandson <strong>of</strong> original<br />
founder M.A. Lightman Sr., was promoted to<br />
the position <strong>of</strong> president and COO.<br />
#9<br />
MALCO THEATRES INC.<br />
Memphis, Tenn.<br />
Founded ........... 1915<br />
Screens . . . . . . . . . . . . . . 363<br />
Locations ............ 35<br />
FEBRUARY <strong>2020</strong> / 41
NATIONAL AMUSEMENTS<br />
(SHOWCASE CINEMAS)<br />
Norwood, Mass.<br />
Founded . .......... 1936<br />
Screens . . . . . . . . . . . . . . 362<br />
Locations ............ 27<br />
#11<br />
STUDIO MOVIE GRILL<br />
Dallas, Tex.<br />
Screens . . . . . . . . . . . . . . 353<br />
Locations ............ 34<br />
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />
#10<br />
›› National Amusements’ U.S. presence with Showcase Cinemas underwent<br />
a series <strong>of</strong> transformations in 2019. Theater upgrades included<br />
the expansion <strong>of</strong> recliner seating to additional locations, while communal<br />
spaces like lobbies and concession stands were similarly revitalized with<br />
modern and sleek finishes. At the same time, the circuit’s focus on expanded<br />
food and beverage menus has contributed to a new moviegoing experience<br />
for its patrons. A free-to-join loyalty program, Starpass, <strong>of</strong>fers easily<br />
accessible rewards tiers and significant savings for members. Showcase<br />
was one <strong>of</strong> the first U.S. circuits to adopt an in-house subscription program;<br />
Showcase Subscribe starts at $11.95 per month for up to two films<br />
each month. <strong>2020</strong> should bring additional updates throughout its circuit—<br />
both at individual locations and to its digital presence on the web.<br />
›› Studio Movie Grill (SMG) announced an ambitious plan to expand its circuit<br />
in 2019, expanding the dine-in-cinema concept it helped pioneer to audiences nationwide.<br />
Known across the industry for its focus on charitable efforts and giving<br />
back to its local communities, SMG proudly features programs such as Special<br />
Needs Screenings, a Chefs for Children program, and a Movies+Meals initiative<br />
that helps underserved children and adults in need in its local communities. An<br />
early supporter <strong>of</strong> cinema subscription plans, the circuit also expanded its SMG<br />
Access plan in 2019. SMG’s approach to subscription is closely tied to its corporate<br />
identity; members not only benefit from rewards and discount pricing, but also<br />
help contribute to charity efforts with every cinema visit.<br />
LANDMARK CINEMAS<br />
OF CANADA<br />
Calgary, Alb.<br />
Screens . . . . . . . . . . . . . . 322<br />
Locations ............ 45<br />
#12<br />
›› Landmark Cinemas is the second-largest theater chain in<br />
Canada, covering western Canada, Ontario, and the Yukon Territory.<br />
Acquired by Belgium’s Kinepolis circuit in December 2017,<br />
Landmark <strong>of</strong>fers an array <strong>of</strong> special deals including Kids’ Sundays,<br />
Senior Mondays, and Wednesday bargain “Movie Twosomes.” The<br />
chain is also a national sponsor <strong>of</strong> The Walk So Kids Can Talk, which<br />
supports the mental health and well-being <strong>of</strong> youth. Landmark has<br />
begun expanding premium experiences across its circuit. The Marketplace,<br />
a grab-and-go concessions concept, has helped diversify<br />
its food and beverage <strong>of</strong>ferings, while traditional upgrades like<br />
PLF auditoriums and recliner seating have become more prevalent<br />
throughout its theaters. The circuit’s newest location, in Southeast<br />
Edmonton, is expected to open in summer <strong>2020</strong>.<br />
›› After opening in Brooklyn in 2016,<br />
the Alamo Drafthouse crossed another<br />
major urban hub <strong>of</strong>f its bucket list in<br />
2019. The Texas-based chain, known for<br />
pairing first-run films with fan-friendly<br />
retrospective screenings and a full food<br />
and beverage menu, opened its first L.A.<br />
location in July. The milestone cinema for<br />
the company wasn’t its only new build to<br />
debut in 2019; another location opened in<br />
Westminster, Colorado, and Drafthouse<br />
already has its second New York theater<br />
in the works. In 2019, the chain also expanded<br />
the beta release <strong>of</strong> its subscription<br />
program, Season Pass, to loyalty<br />
card members in a handful <strong>of</strong> key markets.<br />
Alamo Drafthouse enters the new<br />
decade as one <strong>of</strong> the best established<br />
brands in exhibition.<br />
#13<br />
ALAMO DRAFTHOUSE<br />
Austin, Tex.<br />
Screens . . . . . . . . . . . . . . 316<br />
Locations ............ 41<br />
FEBRUARY <strong>2020</strong> / 43
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 6–15<br />
TOP 16–25 / <strong>2020</strong> GIANTS OF EXHIBITION<br />
›› Staying true to its roots as an entertainment<br />
destination, Premiere Cinema Corp. is<br />
tackling competition from home entertainment<br />
by providing patrons with unique experiences<br />
at its locations. The circuit opened its first<br />
Premiere Lux Cine, Bowl & Pizza Pub in Pell City,<br />
Alabama, in January 2019. The complex features<br />
800 power-recliner seats, a bowling alley, a<br />
ropes course, an arcade, and a gourmet kitchen.<br />
New Lux Cine & Pizza Pub locations followed<br />
this past fall in Birmingham, Alabama, and<br />
Plant City, Florida. The circuit is one <strong>of</strong> several<br />
major circuits at the forefront <strong>of</strong> the cinema<br />
entertainment center trend. These complexes<br />
are known for incorporating different out-<strong>of</strong>home<br />
concepts and expanded food and beverage<br />
menus into the moviegoing experience,<br />
creating an ultimate entertainment destination<br />
for patrons. Premiere has theaters in Texas,<br />
Alabama, Florida, Mississippi, New Mexico, and<br />
South Carolina.<br />
#15<br />
CARIBBEAN CINEMAS<br />
San Juan, P.R.<br />
Screens . . . . . . . . . . . . . . 295<br />
Locations ............ 34<br />
#14<br />
PREMIERE CINEMA<br />
CORP.<br />
Big Spring, Tex.<br />
Screens . . . . . . . . . . . . . . 301<br />
Locations ............ 28<br />
›› Puerto Rico’s leading cinema chain,<br />
Caribbean Cinemas operates throughout<br />
the Caribbean region, with additional<br />
locations in the Dominican Republic, St.<br />
Thomas, St. Maarten, St. Kitts, St. Lucia,<br />
Antigua, Aruba, and Trinidad. In 2017, the<br />
circuit’s management was undeterred by<br />
the challenges presented in the aftermath<br />
<strong>of</strong> Hurricane Maria, working tirelessly with<br />
local staff to keep cinemas open as much<br />
as possible as Puerto Rico recovered<br />
from the storm. Caribbean’s<br />
role in supporting local<br />
communities during the<br />
recovery will hardly<br />
be forgotten in the<br />
coming years.<br />
›› Founded in 1930 with a single<br />
screen in downtown Grand Rapids,<br />
Michigan, Goodrich Quality Theaters<br />
has expanded to Indiana, Illinois,<br />
Florida, and Missouri. The all-digital<br />
circuit includes five Imax theaters<br />
and five GDX premium locations<br />
with Dolby Atmos sound. Goodrich<br />
also <strong>of</strong>fers Screen Taps bars in 13<br />
<strong>of</strong> its locations, serving mozzarella<br />
#16<br />
sticks, chicken tenders, fried mac and cheese bites, beer, wine,<br />
daiquiris, and margaritas.<br />
›› The U.S. division <strong>of</strong> the<br />
giant Mexican circuit Cinépolis,<br />
Cinépolis Luxury Cinemas<br />
opened its first location in Del<br />
Mar, California, in 2011 and now<br />
also operates in Florida, New<br />
York, New Jersey, Connecticut,<br />
Texas, Ohio, and Maryland. Select<br />
locations include kid-friendly<br />
Cinépolis Jr. auditoriums and 4DX<br />
#18 (TIE)<br />
GOODRICH<br />
QUALITY THEATERS<br />
Grand Rapids, Mich.<br />
Screens: ............ 281<br />
Locations ............ 30<br />
motion and effects theaters. Cinépolis Luxury Cinemas<br />
acquired Moviehouse & Eatery’s six theaters in July 2019.<br />
›› Operated by private equity<br />
firm Veronis Suhler Stevenson<br />
(VSS), Southern Theatres<br />
encompasses the Grand Theatres<br />
and AmStar Cinemas brands; Movie<br />
SOUTHERN<br />
THEATRES<br />
New Orleans, La.<br />
Screens . . . . . . . . . . . . . . 266<br />
Location ............. 18<br />
Tavern, previously a part <strong>of</strong> Southern Theatres, was <strong>of</strong>ficially<br />
acquired by The Marcus Corporation in February 2019. A former<br />
Grand Theatres location was reopened in December 2019 as the<br />
Amstar Cinemas 18 Four Seasons Station; the newly renovated<br />
location features a Grand Premium Experience premium largeformat<br />
auditorium.<br />
CINÉPOLIS<br />
LUXURY CINEMAS<br />
Dallas, Tex.<br />
Screens . . . . . . . . . . . . . . 263<br />
Locations ............ 28<br />
#17<br />
44 / FEBRUARY <strong>2020</strong><br />
FEBRUARY <strong>2020</strong> / 45
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 16–25<br />
#18 (TIE)<br />
GEORGIA<br />
THEATRE COMPANY<br />
›› The fourth-generation, family-owned<br />
circuit Georgia Theatre Compa-<br />
St. Simons Island, Ga.<br />
Screens . . . . . . . . . . . . . . 263<br />
ny (GTC) launched a new mobile app in<br />
Locations ............ 25<br />
2019. The app is part <strong>of</strong> a digital strategy<br />
looking to maximize ticketing sales on<br />
its own platform, which includes a new ticketing capability on its<br />
website. Recent GTC innovations include a loyalty program (Reel<br />
Rewards), its own premium large-format auditoriums (GTX), and an<br />
expanded food and beverage menu (Outtakes Kitchen & Bar).<br />
LANDMARK THEATRES<br />
Los Angeles, Calif.<br />
›› Just before the ball<br />
Screens . . . . . . . . . . . . . . 251<br />
dropped on 2019, the industry<br />
Locations ............ 51<br />
learned that Landmark Theatres would<br />
be acquired by independent film producer<br />
and distributor Cohen Media Group. Over the subsequent<br />
year, Landmark found a new president and COO in exhibition<br />
veteran Paul Serwitz, who for 17 years served as the vice president<br />
<strong>of</strong> film at Regal.<br />
#22<br />
#18 (TIE)<br />
NEIGHBORHOOD<br />
CINEMA GROUP (NCG)<br />
Owosso, Mich.<br />
Screens . . . . . . . . . . . . . . 263<br />
Locations ............ 27<br />
›› Neighborhood Cinema<br />
Group (NCG)—which was<br />
founded in Michigan and has<br />
since expanded to Illinois,<br />
Indiana, and states throughout<br />
the Southeast—opened its first theater in New York<br />
state in 2019, renovating and reopening what used to<br />
be a Regal location in the town <strong>of</strong> Kingston. 2019 also<br />
saw NCG partner with Atom Tickets to sell digital tickets<br />
on the Atom platform.<br />
›› Michigan-based Emagine Entertainment continued to<br />
bring luxury theatrical amenities to Midwest audiences throughout<br />
2019. In December, the chain opened the region’s largest CinemaScope<br />
screen—branded as Super Emax—in its Canton Township location in time for the<br />
release <strong>of</strong> Star Wars: Episode IX – The Rise <strong>of</strong> Skywalker. Recent investments in upgrading the<br />
theatrical experience have also included recliner seating, expanded concessions menus,<br />
reserved seating, dine-in service, and even valet parking at select locations.<br />
#21<br />
EMAGINE<br />
ENTERTAINMENT<br />
Troy, Mich.<br />
Screens . . . . . . . . . . . . . . 254<br />
Locations ............ 21<br />
›› Reading Cinemas International<br />
operates in the U.S., Australia,<br />
and New Zealand; in the U.S.,<br />
its brands include Reading Cinemas,<br />
Consolidated Theatres, Angelika Film<br />
Centers, and City Cinemas. Reading<br />
expanded its premium screen, luxury<br />
recliner seating, and food and beverage<br />
options in 2019 and plans to continue<br />
doing so over the coming years.<br />
#24<br />
# 23<br />
›› Pacific/Arclight continued<br />
to service California— ARCLIGHT CINEMAS<br />
PACIFIC THEATRES /<br />
as well as Chicago, Boston,<br />
Los Angeles, Calif.<br />
and the D.C. area—in 2019. In February,<br />
Arclight’s Cinerama Dome Locations ............ 17<br />
Screens . . . . . . . . . . . . . . 234<br />
was updated with dual-head<br />
Christie 6P laser projectors and<br />
Dolby 3-D, pairing cutting-edge<br />
technology with one <strong>of</strong> America’s most historic theaters.<br />
›› In 2019<br />
Bow Tie Cinemas<br />
embarked on major<br />
renovations <strong>of</strong> its two<br />
locations in Stamford, Connecticut. The<br />
Connecticut-based chain also announced<br />
#25<br />
READING CINEMAS<br />
INTERNATIONAL<br />
Culver City, Calif.<br />
Screens . . . . . . . . . . . . . . 238<br />
Locations ............ 24<br />
BOW TIE CINEMAS<br />
Ridgefield, Conn.<br />
Screens . . . . . . . . . . . . . . 220<br />
Locations ............ 32<br />
its development with The Ashforth Company <strong>of</strong> the Bow Tie Cinemas<br />
Ultimate complex, set to include a full bar and restaurant menu and<br />
luxury recliner seating in all auditoriums.<br />
46 / FEBRUARY <strong>2020</strong><br />
FEBRUARY <strong>2020</strong> / 47
<strong>2020</strong> GIANTS OF EXHIBITION / TOP 26–50<br />
MOVIE MOMENTS / <strong>2020</strong> GIANTS OF EXHIBITION<br />
26. NEW VISION THEATRES<br />
Stratford, Conn.<br />
Screens: 205<br />
Locations: 19<br />
27. REGENCY THEATRES<br />
Agoura Hills, Calif.<br />
Screens: 196<br />
Locations: 28<br />
28. UNITED<br />
ENTERTAINMENT CORP.<br />
Maple Grove, Minn.<br />
Screens: 191<br />
Locations: 22<br />
29. LARRY H. MILLER THEATRES<br />
(MEGAPLEX THEATRES)<br />
Sandy, Utah<br />
Screens: 182<br />
Locations: 16<br />
30. MARQUEE CINEMAS<br />
Beckley, W.Va.<br />
Screens: 175<br />
Location: 17<br />
31. GALAXY THEATRES<br />
Sherman Oaks, Calif.<br />
Screens: 171<br />
Locations: 15<br />
32. CINEMA WEST<br />
Petaluma, Calif.<br />
Screens: 168<br />
Locations: 17<br />
33. MJR DIGITAL CINEMAS<br />
Bloomfield Hills, Mich.<br />
Screens: 164<br />
Locations: 10<br />
34. CELEBRATION CINEMA<br />
BY STUDIO C<br />
Grand Rapids, Mich.<br />
Screens: 163<br />
Locations: 12<br />
35. (TIE) CINEMA<br />
ENTERTAINMENT CORP.<br />
Waite Park, Minn.<br />
Screens: 160<br />
Locations: 20<br />
35. (TIE) FLAGSHIP<br />
PREMIUM CINEMAS<br />
Cambridge, Mass.<br />
Screens: 160<br />
Locations: 20<br />
37. COMING ATTRACTIONS<br />
THEATRES<br />
Ashland, Ore.<br />
Screens: 153<br />
Locations: 18<br />
38. EPIC THEATRES<br />
Deltona, Fla.<br />
Screens: 144<br />
Locations: 12<br />
39. CINÉMAS GUZZO<br />
Terrebonne, Que.<br />
Screens: 133<br />
Locations: 9<br />
40. CLASSIC CINEMAS<br />
Downers Grove, Ill.<br />
Screens: 121<br />
Locations: 15<br />
41. R/C THEATRES<br />
Reisterstown, Md.<br />
Screens: 119<br />
Locations: 13<br />
42. IPIC ENTERTAINMENT<br />
Boca Raton, Fla.<br />
Screens: 117<br />
Locations: 15<br />
43. (TIE) ALLEN THEATRES<br />
Las Cruces, N.M.<br />
Screens: 116<br />
Locations: 17<br />
43. (TIE) PHOENIX THEATRES<br />
Knoxville, Tenn.<br />
Screens: 116<br />
Locations: 13<br />
45. SANTIKOS ENTERTAINMENT<br />
San Antonio, Tex.<br />
Screens: 115<br />
Locations: 9<br />
46. XSCAPE THEATRES<br />
New Albany, Ind.<br />
Screens: 108<br />
Locations: 8<br />
47. MITCHELL THEATRES<br />
Elkhart, Kan.<br />
Screens: 107<br />
Locations: 15<br />
48. SOUTHEAST<br />
CINEMA ENTERTAINMENT<br />
Charlotte, N.C.<br />
Screens: 104<br />
Locations: 9<br />
49. SHOWBIZ CINEMAS<br />
Dallas, Tex.<br />
Screens: 99<br />
Locations: 10<br />
50. R.L. FRIDLEY THEATRES<br />
Des Moines, Iowa<br />
Screens: 98<br />
Locations: 19<br />
EXHIBITORS<br />
HAVE THEIR SAY<br />
Memorable Moviegoing Moments <strong>of</strong> 2019<br />
My favorite movie moment <strong>of</strong> the year was unveiling the new<br />
name <strong>of</strong> our flagship theater in Austin to forevermore be known as<br />
the Bong Joon Ho Cinema. Parasite is my favorite film <strong>of</strong> the year,<br />
an extraordinary modern masterpiece. And to watch director Bong<br />
receive so much praise and have a real shot at the Academy Award<br />
for Best Picture is unbelievable<br />
for a foreign-language film. This<br />
film inspires me with optimism<br />
for the future <strong>of</strong> cinema. My<br />
second-favorite experience was<br />
simply letting Uncut Gems wash<br />
over me at the Toronto Film<br />
Festival premiere. That screening<br />
was the most tense, most intense white-knuckle cinematic<br />
experience I’ve ever had. I adore that film! We also got the opportunity<br />
to open Uncut Gems on the break in New York this year<br />
and ended up with the number one gross, a major milestone for<br />
Alamo. And for what it is worth, here are my top 10 movies <strong>of</strong> the<br />
year: Parasite, Uncut Gems, Jojo Rabbit, Once Upon a Time in Hollywood,<br />
The Farewell, The Art <strong>of</strong> Self-Defense, Midsommar, Portrait <strong>of</strong><br />
a Lady on Fire, Marriage Story, and Dolemite Is My Name.<br />
Tim League<br />
Founder & CEO<br />
Alamo Drafthouse<br />
My favorite moviegoing moment <strong>of</strong> 2019 was Avengers:<br />
Endgame. I watched it on our massive 70X40 B&B Grand<br />
Screen with immersive DTS-X sound. On my right was my<br />
lovely wife, Jennifer, and on<br />
my left was my dad. Eleven<br />
years <strong>of</strong> watching these<br />
movies all had come down to<br />
this one epic moment. It was<br />
especially neat as this was at<br />
our Liberty Flagship theater<br />
that had just opened the<br />
year before. My dad and I had been dreaming <strong>of</strong> the day we<br />
could watch a movie <strong>of</strong> this magnitude on our own giant PLF<br />
screen, and it was really neat to have it happen with Avengers:<br />
Endgame. We spent years planning our flagship facility, and<br />
Marvel spent years building to this epic conclusion. It was sort<br />
<strong>of</strong> a culmination moment, one I won’t forget.<br />
Brock Bagby<br />
Executive Vice President<br />
B&B Theatres<br />
The incredible array <strong>of</strong> feelings and emotions that were<br />
rolling through me like a freight train after watching Joker for the<br />
first time at the Toronto Film Festival.<br />
Joe Masher<br />
Chief Operating Officer<br />
Bow Tie Cinemas<br />
Knives Out was the most<br />
intelligent movie <strong>of</strong> 2019 and<br />
<strong>of</strong>fered the greatest social experience.<br />
I won’t soon forget the<br />
scene with Marta standing on<br />
the balcony <strong>of</strong> Harlan’s “ancestral”<br />
home, looking down at the<br />
disinherited heirs in a reversal<br />
<strong>of</strong> social standing. I was immediately reminded that those who<br />
are successful should retain humility and the good guy (or gal<br />
in this case) should win. This was the most cleverly put together<br />
masterpiece I’ve seen in a long time. To top it all <strong>of</strong>f, the movie<br />
ended with the familiar sound <strong>of</strong> retracting reclining seats and an<br />
applauding audience—two <strong>of</strong> the best reasons to go to a movie<br />
theater and enjoy the experience.<br />
Dave Corkill, CEO<br />
Cinema West<br />
A Beautiful Day in the Neighborhood:<br />
heartwarming, kind<br />
and a reminder to everyone we<br />
are human. The film was both<br />
funny and sad; it reminded me<br />
why I love seeing a film on the<br />
big screen in a packed audito-<br />
48 / FEBRUARY <strong>2020</strong><br />
FEBRUARY <strong>2020</strong> / 49
MEMORABLE MOVIEGOING MOMENTS<br />
rium. We laughed and cried together, we shared an experience<br />
with this film as a group <strong>of</strong> strangers, and we all walked out better<br />
people. The film highlights how Mr. Rogers was a kind man<br />
who changed the lives <strong>of</strong> people he touched. The film reminds<br />
us that we are all human; we have pain but we can also choose to<br />
be kind no matter what is going on in our lives.<br />
Melissa Boudreau<br />
Chief Marketing Officer<br />
Emagine Entertainment<br />
Unequivocally, the most breathtaking movie moment I<br />
experienced in 2019 was the opening scene the first night <strong>of</strong><br />
Avengers: Endgame at my own local Flagship Cinemas. It was<br />
a packed audience <strong>of</strong> diehard Marvel fans, and the moment<br />
the dust first scattered on the screen, the gasps could be heard<br />
skittering throughout the crowd. The tension and energy<br />
bound us all together in the moment, and it was the beginning<br />
<strong>of</strong> a shared experience that was absolutely amazing. It’s<br />
a rare feeling to have created such solidarity in a community<br />
<strong>of</strong> strangers, but that’s the strength and power <strong>of</strong> a great film<br />
played in a movie theater. Nothing like it.<br />
Janet Oprendek<br />
VP Operations & Administration<br />
Flagship Cinemas<br />
Disney’s Aladdin and Lion<br />
King provided wonderful<br />
opportunities this year for<br />
parents to bring their families<br />
to movies they experienced on<br />
the big screen when they were<br />
young. Watching parents in<br />
our theaters share that special experience with their children today,<br />
creating memories that will last both generations a lifetime,<br />
is what makes this industry so special.<br />
A.J. Witherspoon<br />
VP <strong>of</strong> Operations<br />
Galaxy Theatres<br />
My favorite 2019 moviegoing<br />
memory was taking<br />
my 6-year-old daughter to<br />
see Jumanji: The Next Level<br />
in a sold-out theater at GQT<br />
Holland 7 during Christmas<br />
break. Jumanji is a favorite at<br />
our house, so naturally we were<br />
super-excited for this sequel.<br />
Reclined and relaxed with our buttered popcorn and peanut<br />
M&Ms, we laughed out loud countless times! We love the shared<br />
movie experience with tons <strong>of</strong> other families watching on the big<br />
screen. You can’t beat Dwayne Johnson and Kevin Hart together.<br />
My daughter is already asking to go again, and we look forward<br />
to the next Jumanji.<br />
Kelly Nash<br />
Director <strong>of</strong> Marketing<br />
Goodrich Quality Theatres<br />
2019 was a great year for moviegoing, and it’s difficult to<br />
choose just one favorite moment. For me, Knives Out was an<br />
outstanding movie. Daniel Craig was a standout in an all-star<br />
cast. I thoroughly enjoyed the film and look forward to many<br />
more in the series. If I have to narrow the year down to one<br />
outstanding moviegoing moment, it’s definitely Joaquin Phoenix<br />
2019 was an incredible year for<br />
fantastic films. The biggest standout<br />
moment for me was the release <strong>of</strong><br />
Quentin Tarantino’s Once Upon a Time<br />
in Hollywood. To be able to provide<br />
marketing support for one <strong>of</strong> my<br />
favorite directors on their movie that<br />
plays on a classic, horrifying event we all<br />
know with an unexpected plot twist was<br />
an amazing experience. Getting to see it<br />
on the big screen was nothing short <strong>of</strong><br />
incredible!<br />
Amanda Jo Sharp<br />
Marketing Director<br />
Allen Theatres<br />
My favorite moviegoing moment <strong>of</strong><br />
2019 was watching the last 20 minutes<br />
<strong>of</strong> Once Upon a Time in Hollywood.<br />
Since the beginning <strong>of</strong> the film, I was<br />
expecting to see Tarantino’s interpretation<br />
<strong>of</strong> the Sharon Tate assassination.<br />
Therefore, suspense kept on building<br />
for me for over two hours, and I could<br />
see the same feeling with all the other<br />
patrons in the theater when I looked<br />
around. The end <strong>of</strong> the movie was<br />
superb, but at the same time, it didn’t<br />
deliver on my original expectation. I<br />
was really troubled. Although I truly<br />
loved the story, it wasn’t what I had<br />
gone to see. It felt like Tarantino fooled<br />
me while telling me a great story at the<br />
same time. After the movie, I couldn’t<br />
stop talking about it with my wife and<br />
engaged in conversations with complete<br />
strangers about it. Certainly a memorable<br />
experience that can only happen in<br />
a theater, where you share experiences<br />
and feelings with total strangers who<br />
are going through the same emotions<br />
you are.<br />
Eduardo Acuña<br />
President<br />
Cinépolis Luxury Cinemas<br />
I’m watching Once Upon a Time in<br />
Hollywood and loving the rich visuals,<br />
witty dialogue, and throwback vibe—<br />
truly masterful filmmaking. However,<br />
as the end approaches, I’m getting<br />
nervous: I know the history so I’m<br />
tense and can feel the audience bracing<br />
for the Manson Family massacre.<br />
Then Tarantino flips the script, I am<br />
caught up in the moment, just letting<br />
it unfold. It was a true emotional roller<br />
coaster ride that thankfully nobody<br />
spoiled for me in advance. I walked out<br />
<strong>of</strong> the theater amazed!<br />
Chris Johnson, CEO<br />
Classic Cinemas<br />
My favorite movie <strong>of</strong> the year<br />
was Once Upon a Time in Hollywood.<br />
Tarantino has done it again with<br />
another exceptional film. His adaptation<br />
<strong>of</strong> history and the way he intertwines<br />
real people into a fictional story<br />
reminds me <strong>of</strong> another one <strong>of</strong> his great<br />
films, Inglourious Basterds, in the most<br />
positive way. Not only was the casting<br />
and the acting phenomenal, the movie<br />
had a nostalgic feel that brought back<br />
personal memories from the 1960s and<br />
1970s, when I would go to the movies<br />
in Westwood. Bravo!<br />
Dan Harkins, Owner<br />
Harkins Theatres<br />
There were a lot <strong>of</strong> good movies<br />
in 2019, but my favorite movie quote<br />
this year comes from Once Upon a<br />
Time in Hollywood: “When you come<br />
to the end <strong>of</strong> the line with a buddy<br />
who is more than a brother and a little<br />
less than a wife, getting blind drunk<br />
together is really the only way to say<br />
farewell.” The movie reminded me<br />
<strong>of</strong> old-school Hollywood and how<br />
things used to be. I, like many <strong>of</strong> our<br />
customers, enjoy going back in time<br />
with Flashback Cinema. We did really<br />
well this year with The Big Lebowski<br />
because it is so relevant to Showbiz<br />
Cinemas Bowling, Movies and More<br />
locations. Getting to relax in our oversized<br />
leather recliners, with a White<br />
Russian in hand, and take in the state<strong>of</strong>-the-art<br />
presentation in our packed<br />
SDX auditorium was not only a ton <strong>of</strong><br />
fun but a true testament to the power<br />
<strong>of</strong> the in-theater experience. We have<br />
made so many amazing developments<br />
in creating a more comfortable and<br />
immersive experience for our customers<br />
since I first saw the film in theaters<br />
over 20 years ago. Wrapping up the<br />
evening by bowling a few frames on<br />
our boutique bowling lanes with family<br />
and friends took this experience to<br />
the next level.<br />
Kevin Mitchell<br />
President & CEO<br />
ShowBiz Cinemas<br />
50 / FEBRUARY <strong>2020</strong> FEBRUARY <strong>2020</strong> / 51
MEMORABLE MOVIEGOING MOMENTS<br />
dancing down the stairs in Joker. His performance and the entire<br />
movie was completely unexpected and amazing. I was thrilled<br />
that audiences agreed. On-screen moments like this are what the<br />
moviegoing experience is all about.<br />
Mike Bowers<br />
President & CEO, Harkins Theatres<br />
If someone told me in the early 1960s, when I went to the<br />
Casa Linda theater in Dallas every Saturday for a double feature,<br />
that someone would pay me to watch movies when I grew up,<br />
I would not have believed them. But it happened. The problem<br />
is, I typically watch many movies twice. Once at the trade<br />
screening and again with my<br />
movie-fan wife. Even Cats.<br />
This year my favorite movie<br />
moment was getting to watch<br />
the trade screening <strong>of</strong> Renée<br />
Zellweger’s performance in<br />
Judy with my wife, Judy. As<br />
we experienced this wonderful<br />
film together, we kept leaning into each other with, “Boy,<br />
Renée is really good” and, “Are we watching an Oscar-nom<br />
performance here?” That is the joy <strong>of</strong> moviegoing. I would be<br />
remiss not to mention the ending <strong>of</strong> two seminal series this year:<br />
Avengers: Endgame brought to a close the 21-film, 11-year Avengers<br />
saga, and Star Wars: The Rise <strong>of</strong> Skywalker ended the core<br />
group <strong>of</strong> nine films, which began in 1977. Both <strong>of</strong> these films<br />
were markers in the nation’s social consciousness and brought<br />
the geek out in my son and myself, giving us hours <strong>of</strong> fodder for<br />
discussion.<br />
Jeffrey Kaufman<br />
SVP Film & Marketing, Malco Theatres<br />
Last year was packed with top-notch action movies from the<br />
beginning <strong>of</strong> the year to the end. With titles like Alita: Battle<br />
Angel, Fast and Furious Presents Hobbs & Shaw, John Wick:<br />
Chapter 3—Parabellum, and<br />
Gemini Man, there was never<br />
a dull moment. I can’t help<br />
but think that the slate <strong>of</strong><br />
2019 action films was the<br />
perfect prequel to a movie I’m<br />
eagerly anticipating in <strong>2020</strong>,<br />
Top Gun: Maverick. After all,<br />
the original Top Gun is one <strong>of</strong> my favorite movies <strong>of</strong> all time—a<br />
combination <strong>of</strong> action, entertainment, friendship, and more,<br />
coupled with incredible music. I feel the need … the need to see<br />
the new Top Gun!<br />
Rolando Rodriguez<br />
Chairman, President & CEO, Marcus Theatres<br />
The thing that made 2019 stand out for me is that it brought<br />
together generations <strong>of</strong> movie fans, including my own family, to<br />
52 / FEBRUARY <strong>2020</strong><br />
celebrate story lines that, in some cases, are a decade or—in the<br />
case <strong>of</strong> Star Wars—more than four decades in the making. Since<br />
Megaplex Theatres was among a handful <strong>of</strong> locations to host the<br />
Star Wars marathon, we had guests who had never seen some <strong>of</strong><br />
the earlier films on the big screen. I think 2019 will be remembered<br />
as the year that epic stories like Star Wars and the Avengers<br />
saga came to a much anticipated resolution.<br />
Blake Andersen<br />
President, Larry H. Miller Megaplex Theatres<br />
Watching A Beautiful Day in the Neighborhood. It was a<br />
breath <strong>of</strong> fresh air.<br />
Bud Mayo<br />
Co-Founder and Chairman, New Vision Theatres<br />
Though Disney dominated<br />
the market with excellent box<br />
<strong>of</strong>fice grossers including Avengers,<br />
Lion King, Toy Story 4,<br />
Frozen II, and Star Wars, they<br />
were all sequels or reimagined<br />
versions <strong>of</strong> past films. There<br />
were several other films that<br />
really stood out in 2019 based on originality and audience<br />
acceptance. I particularly enjoyed Rocketman, Knives Out, Ford v<br />
Ferrari, and Once Upon a Time in Hollywood. These quality films<br />
resonated with audiences and were not only successful grossing<br />
titles but very entertaining and creative. Though more than one<br />
moviegoing moment, this shows that originality can still entertain<br />
and sell tickets.<br />
Phil Zacheretti<br />
President & CEO, Phoenix Theatres<br />
One <strong>of</strong> my favorite movie<br />
memories from 2019 was<br />
leaving the auditorium at the<br />
end <strong>of</strong> Joker and hearing the<br />
woman in front <strong>of</strong> me say,<br />
“Boy ... I just feel like I need<br />
to be a little nicer to people!”<br />
Movies have the ability to<br />
build empathy in a way no other medium really can, particularly<br />
when experienced in a crowded theater full <strong>of</strong> strangers.<br />
J.D. Loeks<br />
President, Studio C by Celebration Cinemas<br />
Alita: Battle Angel—the story helps us remember that even<br />
if society may throw us away, with the help <strong>of</strong> others we can<br />
find our purpose and achieve great heights! Alita reminds me<br />
that we all yearn to belong and restore the social order while<br />
maintaining our humanity.<br />
Brian Schultz<br />
Founder & CEO, Studio Movie Grill<br />
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