Manufacturing Machinery World March 2020
Machinery World was launched in 1982 to serve the machinery & production engineering market. Editorially Machinery World is a news and information source that gives direct contact with the provider of innovative services and equipment. Editorial is available both online and as hard copy
Machinery World was launched in 1982 to serve the machinery & production engineering market.
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LATE BREAKING NEWS
ESAB COMPLETES BRAND TRANSITION TO EXATON NAME FOR
PORTFOLIO OF STAINLESS, NICKEL AND SPECIALTY ALLOYS
ESAB Welding & Cutting Products has
announced that it has finalised the transition
to the Exaton brand name for all welding
filler metals involved with its 2018
acquisition of Sandvik Welding
Consumables. Globally, all products now
carry the Exaton name. For the EU, Middle
East and Asia-Pacific regions, the new
naming conventions are as follows:
• For stainless products, the Sandvik name
has been replaced with the Exaton followed
by the EN-ISO classification of the product.
For example, Sandvik 25.10.4.L is now
Exaton 25.10.4.L.
• The nickel-based consumables previously
sold under the Sanicro name have been
renamed with “Exaton Ni” in front of the
current Sanicro number. For example,
Sandvik Sanicro 72HP is now Exaton
Ni72HP.
“We believe that keeping the alloying
number structure will minimise the change
for customers and distributors, as will
keeping all article numbers the same,” says
Henrik Calander, General Manager Specialty
Alloys, ESAB. Users can find a complete list
of Exaton product names online.
Calander emphasizes that this change is
solely related to the Exaton brand transition and
only affects product names on labels, packaging
and Material Safety Data Sheets.
“The parameters and performance of Exaton
consumables remains the same, so there is no
need to requalify weld procedures or
specifications,” he says.
The Exaton portfolio includes
solid welding wire and rods, flux
cored wire, MMA electrodes, strip
electrodes, flux and weld finishing
chemical products. Exaton works
directly with fabricators and end
users in the world’s most
demanding segments, such as oil
and gas, chemical processing,
nuclear power generation and cryogenic
applications.
Previously completed brand transition
activities included the updated brand look,
moving the Exaton mobile app (which includes
useful interactive calculators) and moving
Material Safety Data Sheets to the ESAB
website.
ESAB Welding & Cutting Products is a
recognised leader in the welding and cutting
industry. From time-honored processes in
welding and cutting to revolutionary
technologies in welding and cutting
automation, ESAB’s filler metals, equipment,
and accessories bring solutions to customers
around the globe.
www.esab.com
40 Manufacturing Machinery World, March 2020
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