The 10 Most Admired Electronic Component Providers to watch in 2020_compressed

VOL - 01 ISSUe - 07
10 MOST
ADMIRED
ELECTRONIC
COMPONENT
PROVIDERS TO
WATCH IN 2020
THE
Mark Burr - Lonnon
Senior VP of Global Service
& EMEA and APAC Busines
MOUSER
ELECTRONICS
DELIVERING EXCLUSIVE PRODUCTS
THROUGH HASSLE-FREE DISTRIBUTION

Intelligence
at Play
Editor
Rajkunwar Bhosale
s many manufacturers
Acontinue placing increased
emphasis on utilizing smart
technology in their processes, there is a
new opportunity for electronic
manufacturers. The manufacturing
industry has undergone technological
developments in IoT. The
developments have transformed
production processes to improve
efficiency. Artificial intelligence has
made its greatest impact on the
manufacturing industry, and the
technology revolution that is changing
the industry dynamics is just
beginning.
There’s no doubt that the
manufacturing sector is leading the
way in the integration of artificial
intelligence in its processes. The
process that each product undergoes
during manufacturing, from significant
cuts to better designed products,
manufacturers are applying AIpowered
analytics. The analytics is
being used to improve efficiency,
product quality, and the safety of
employees.
Manufacturing sector has proved to be
a perfect fit for the application of
artificial intelligence. Industrial
revolution 4.0 is in its early stages,
however the manufacturing industry is
already witnessing significant benefits
from AI. It has eased the operations
ranging from design processes to
production floor, and the operations
from supply chain to administration. AI
is destined to change the way it
manufactures products and process
materials forever.
As more emerging technologies come
to the fore such as Blockchain,
Augmented Reality and AI, the
inevitable convergence of these trends
will happen at a faster pace. Thus,
manufacturers should look to embrace
and invest it now.
This is an example how technology is
redefining the way businesses and
industries work and generate growth.
Analyzing the trends of businesses and
industries, in the nearing future
businesses and industries may almost
double their operating profit and
margin. It is believed that most of the
customer interaction won’t include a
human employee. The positive change
will continue to shape the way they
work, especially when it comes to
organization and relationships with
customers.

EDITOR’s
NOTE
Today emerging and well established
companies are providing businesses with
advanced solutions and assistance in
unraveling the secrets of all the industries.
We at Insights Success have released this
special edition titled “The 10 Most
Admired Electronic Component
Providers to Watch in 2020”.
Within the edition, we have focused on
exhibiting the brilliant companies and their
portfolios with unique solutions.
Considering the same intent, let us
introduce you to these exemplary
companies.
On the Cover of the magazine, we have
featured the special story of Mouser
Electronics, which is a semiconductor and
electronic component distributor focused
on rapid New Product Introductions from
its manufacturing partners for electronic
design engineers and buyers. It specializes
in the rapid introduction of new products
and technologies. Its extensive product
offering includes semiconductors,
interconnects, passives and
electromechanical components.
luminaries is also been featured in the
magazine.
Moreover, we have listed R.K Electronics
which is a leading electronics components
distributor providing quality components,
design support & supply chain
management support to original equipment
manufacturers (“OEM”), original design
manufacturers (“ODM”) and electronics
manufacturing services ("EMS") in India.
We have an exclusive ‘Interview with
Insights Success’. Here, the team at
Cebex Solutions Pvt Ltd and Deki
Electronics talk about their overall
journey and the influences made by their
firm, service offerings, winning honors,
current and future perceptions. Moreover,
the team at Hilink Networks and KRYFS
Power Components also share their
experiences with their organization.
So flip the pages of our magazine and
explore interesting insights into the world
of business!
We have also focused on a number of
progressive companies and their core
personnel who have come up with the
most unique solutions; East Sun India,
has created a hub of fully localized
Manufacturing for Mobile Phones charges,
Power Adapters and Power Banks in India.
Elektronika Sales Pvt Ltd, a well-known
electronic component distributor.
Alongside, the company KLITE
Industries, a distinguished organization
that designs and manufactures decorative
Rajkunwar Bhosale

C o v e r S t o r y
08
Mouser Electronics
Delivering Exclusive Products
through Hassle-free Distribution
22
Exclusive
A New Era of Automation
C o n t e n t s
Article

16 32
CEBEX Security Systems
Intelligent Security Solutions
for the Industry
Deki Electronics
A Leading Manufacturer
of High Reliability Film
Capacitors
26
Hilink Networks
Securing Your
Digital World
KRYFS Power Components
A Principal Manufacturer
of Electrical Transformer
Laminations & Cores
38
Interview with Insights Success
30
Elektronika
A Trusted Partner of Indian
Electronics Industry
20
East Sun Electronics India LLP
Innovating the Future
of Portable Energy
36
K-LITE Industries
Designing and Developing
Architectural Luminaires for the
Greater Good of Environment
42
RamaKrishna Electro
Components
Catering the Business Needs
with Impressive Services

Editor-in-Chief Pooja M. Bansal
Managing Editor
Publishing Control Team
Quality Assurance Team
Art & Design Head
Associate Designer
Art & Picture Editor
Co-designer
Rajkunwar Bhosale
Shruti, Rahul
Abhishaj, Sneha, Darshan
Amol Kamble
Poonam Mahajan
Mayur Koli
Sapana Shinde
Business Development Manager Megha Mishra
Business Development Lead Tejaswini Whaval
Business Development Executive Kirti Vidhate
Technical Head Pratiksha Patil
Technical Specialist
Amar Sawant
Digital Marketing Manager Prashant Chevale
SME-SMO Executive Uma
Circulation Manager Tanaji
sales@insightssuccess.com
January, 2020
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RNI NUMBER: MAHENG/2018/75953

COVER STORY
Mark Burr - Lonnon
Senior VP of Global Service
& EMEA and APAC Busines

MOUSER
ELECTRONICS
DELIVERING EXCLUSIVE PRODUCTS
THROUGH HASSLE-FREE DISTRIBUTION

If you define the
problem
correctly, you
almost have the
solution
Established in the year 1964,
Mouser Electronics, a
Berkshire Hathaway company,
is an award-winning, authorized
semiconductor and electronic
component distributor focused on rapid
New Product Introductions from its
manufacturing partners for electronic
design engineers and buyers.
Mouser is a worldwide authorized
distributor of semiconductors and
electronic components for more than
800 leading manufacturers. It
specializes in the rapid introduction of
new products and technologies. Its
extensive product offering includes
semiconductors, interconnects,
passives and electromechanical
components.
The global distributor’s website,
Mouser.com, is available in multiple
languages and currencies and features
more than 5 million products from over
800 manufacturers. Mouser offers 27
support locations around the world to
provide best-in-class customer service
and ships globally to over 630,000
customers in 223 countries/territories
from its 750,000 sq. ft. state-of-the-art
facility south of Dallas, Texas.
Mouser continually adds new
manufacturers, giving its customers the
widest assortment in the industry. Its
focus on the newest products and
technologies resonates with engineers
worldwide. We are expanding our
distribution facilities and capabilities at
our corporate headquarters to meet
global demand.
With its broad product line and
unsurpassed customer service, Mouser
strives to empower innovation among
design engineers and buyers by
delivering advanced technologies.
The following excerpt showcases how
they have been doing it.
Please elaborate on the components
and services Mouser Electronics
provides.
At every level we put the needs of our
customers first. We make it a priority to
stock the newest products. This
provides our customers, particularly
design engineers, an edge by avoiding
costly redesigns, speeding their
time-to-market and providing a longer
lifecycle. Mouser is the industry’s New
Product Introduction leader. The NPI
focus is a key driver for our business
and sets us apart in the industry.
We would like to know more about
the key personality ( CEO/ Director/
Founder) aiding the progress of
Mouser Electronics. Please elaborate
his/her journey.
Glenn Smith, President and CEO of
Mouser Electronics, is both an industry
leader and a local business leader in
North Texas. He was named 2019’
s
Top Public CEO by Fort Worth

Business Press. Smith has been a recognized
leader in the North Texas business community
since 2004, when he became Mouser’s
President and CEO.
While still a college student, Smith joined the
company as a part-time warehouse employee
in 1973, when Mouser was essentially a
startup operation in San Diego, California.
Smith rose through the ranks, working in
nearly all departments. His leadership and
tenure has seen Mouser grow to one of the
world’s largest electronic component

distributors, with more than 2,500
employees in 27 offices worldwide and
approximately $2 billion in annual
sales.
Acquired in 2000 by Fort Worth-based
TTI, Inc., Mouser is one of the TTI
Family of Companies in the portfolio of
Berkshire Hathaway companies. Smith
has served for years as a board member
of the Electronic Components Industry
Association (ECIA), working to protect
the authorized supply chain of electronic
components. In 2011, he received the
Success is not
final; failure is
not fatal: it is the
courage to
continue that
counts
Distinguished Service Award from the
ECIA for leading the rapid launch of the
ECIA inventory search website,
www.eciaauthorized.com. Smith
currently serves on the ECIA Distributor
Council.
What were the obstacles that Mouser
Electronics faced? What did you do
to overcome those obstacles?
Our greatest challenge over the last
decade has been globalization.
Learning how to establish and run a
business in different countries,
currencies, languages and cultures has
been both challenging and rewarding.
More than half of our business today is
international.
How do you maintain the balance
between the delivery of cost effective
components and latest technology?
We invest heavily in our people, and
we employ knowledgeable and
dedicated staff members who provide
timely and expert assistance to
customers. We have people who are
continually refreshing component data
in our system because it is vital for us
to receive, stock and ship products
effectively. We also have strong
partnerships with our shipping carriers.
What technical support does Mouser
Electronics provide that is needed,
both for making decisions about the
right electronic components, and
secondly for solving technical issues?
Mouser does much more than
distribute components. We give
customers the information they need
for the complete design cycle. We
stock the world’s widest selection of
components with no
minimum quantities
on most parts,
allowing innovators to
order a single part for
a prototype.
Also, we offer a wide
range of online tools
and information to
help customers find
the products and
solutions they need.
Our Technical
Resource Center
provides exclusive
information on
cutting-edge products,
design resources,
white papers and
videos to support new
levels of innovation.
We know engineers do

not want to design with older components,
so we flag these components on our
website as Not Recommended for New
Design (NRND) or End of Life (EOL), and
notify customers when obsolescence is an
issue. Plus we offer product alternatives,
even providing the level of risk on the
substitute part so customers can make
informed decisions.
In addition, we have a local Customer
Service Center in Bangalore to offer
customers across India technical support in
their local time zone. We believe this local
service is important in giving our
customers a best-in-class experience. We
have 27 offices worldwide.
How do you think technology has played
a significant role in the development and
integration of electronic components?
Now is a very exciting time. It’s a time
when many different technologies are
making it possible to connect, understand
and take informed action on what’s
happening in the physical world — all in
real time.
All the emerging technologies — such as
the Internet of Things, augmented reality,
5G, autonomous vehicles, and embedded
systems — are moving forward together,
and they are pushing the development of
other dependent technologies creating a
demand for the integration of electronic
components.
To help customers understand the
significance of these technology trends,
Mouser offers the Methods e-zine, Bench
Talk blog, e-books, and other informative
resources to our customers.
How does Mouser Electronics mitigate
the environmental concerns regarding
the disposal of e-waste? And How do
you address the concern in your
company?
We are a very forward-thinking company.
Safeguarding our environment is integral
to who we are, and we have an extensive
recycling program. In all, we will be

THE
MOST
ADMIRED
ELECTRONI COMPONENT
PROVIDERS TO WATCH IN 2020
recycling more than 438 tons of
material this year, saving nearly 7,500
trees, more than 3 million gallons of
water and more than 1,300 cubic yards
of landfill area.
Our recycling efforts this year alone
will mean a reduction in air pollution
by more than 13 tons and a savings of
almost 1.8 million kilowatts of
electricity. We recently have received
an award for our recycling efforts from
Evergreen Paper Recycling, which
recognized us for Outstanding
Achievement in Recycling for 2019.
In your opinion, why do you think a
supplier of high-quality, precise and
long-lasting components is necessary
to drive business growth? How do
you serve the approach? What about
product shortages and lead times?
Mouser’s growth has been strong, and
we expect this growth to continue.
Because of our unique business model
and vast inventory, we benefit from
most product shortages because buyers
know they can secure parts from us. If
demand stays flat, then lead times
shouldn’t be much of an issue in early
2020.
However, with the onset of 5G
technology, we are expecting the
semiconductor industry to improve
next year, benefiting from increased
need for components for wireless,
mobile and telecommunications-related
devices.
To ensure quality and authenticity, it’s
never been more important to purchase
from an authorized source such as
Mouser. Mouser is registered to
AS9100D/ISO9001:2015 and
accredited to the coveted SAE AS6496
standard for anti-counterfeit measures.
Having these aerospace registrations
means our customers know that
Mouser is committed to distributing
only authorized, genuine components
with the least risk of counterfeit. We
have a zero-tolerance policy and strict
procedures in place to assure our
customers that they can order with
confidence.
What is the future demand of
electronic components?
We are very optimistic, particularly for
our industry. The digital revolution is
driving global demand for
semiconductors and electronic
components. There’s 5G, artificial
intelligence, Internet of Things,
robotics, industrial automation and
transportation — all propelling
demand.
With the growth of IoT, there will be
new technologies introduced from our
manufacturers around sensor
technologies; the latest in power
management; and of course,
advancements in the microprocessors.
Automotive, factory and home
automation also will continue to be
emerging markets as more
technologies are introduced to make
factories, homes and vehicles smarter
and safer.
We are expanding our global
headquarters and distribution center in
Texas, USA, to accommodate growth.
It’s a very exciting time for us.
What are Mouser Electronics’ plans
in terms of expansion and further
integration of new product launch?
Our focus is and always will be based
on customer service excellence. Our
commitment to inventory, new product
releases, and our global growth will
continue to be solid as we move
through 2020. The digital revolution is
driving demand. To meet this demand,
we are investing in automation systems
to expand capacity and efficiency in
Perfection is not
attainable. But
if we chase
perfection, we
can catch
excellence
our warehouse. We now have the
largest installation of Vertical Lift
Modules (VLMS) in North America, a
testament to our belief in working
smarter.
VLMs — essentially giant vertical
filing cabinets — can store tens of
thousands of electronic components.
The VLMs are expected to house up to
120,000 parts once fully online,
helping our distribution teams greatly
expedite orders for our 630,000
customers worldwide.

CEBEX
SECURITY SYSTEMS
Interview with Insights Success
The physical or digital space is secured
from vulnerabilities and threats by
electronic security systems. Here
assessing risks and consequences, and taking
appropriate steps is crucial. The electronic
security systems provide users with invaluable
benefits. They offer the conveniences of access
control, in-depth surveillance, and intrusion
control. Thus the potential advantages of
electronic security systems are indeed plentiful.
It’s all about products, people, technology and
ongoing processes and partnering with a
supplier that’s prepared to support you at every
level. Established in 1997, CEBEX Security
Systems is one of the leading supplier and
integrator of a wide variety of embedded
systems in the Electronic Security domain. It
specializes in design, supply, installation,
commissioning and maintenance of myriad
Electronic Security Solutions. Under the
leadership of experienced professionals CEBEX
insures best industry solution and has been able
to achieve many milestone and global
recognition.
This interview highlights the consistent endeavors of
team CEBEX that treads the extra mile to quench the
needs of its clients with utmost excellence.
IS: Kindly brief us about the company.
Over the past 2 decades, CEBEX has established itself
as one of the leading firms in the field of Electronic
INTELLIGENT SECURITY
SOLUTIONS FOR THE INDUSTRY
Security Solutioning. We offer Electronic Security
Solution Consultancy and Integration, laying high
emphasis on system design and service standards. We
are suppliers, installers and integrators of multiple
world-renowned brands cutting across all verticals of
electronic security solutions. We also provide
maintenance and security audits of existing systems.
IS: What are the distinct products and services
provided by your company, setting you apart from
your competitors?
Well, the company has standard offerings that most SI’s
bring to the table that include CCTV, Access &
Attendance, Intrusion & Fire Alarms, and Entrance and
Perimeter Controls. Cebex sets itself apart in bespoke
designing and integration of various facets of the
above solutions to solve specific industry-related or
productivity-related problems.
Our offering ‘CamCheck’ is a brand agnostic Remote
CCTV Health Monitoring and Audit tool that has
vowed clients and industry-colleagues alike. The
solution ensures online (or in-premises if preferred)
automated checking of all components of the CCTV
system, including cameras, recording devices, hard
disks and network equipment every five minutes. The
solution delivers real-time alerts to unlimited users in
event of failure, (and restoration) and even stores
photo evidence at every check interval, for review /
audit / or compliance purposes.
A problem of under-billing with one of our prime
hospitality clients, for e.g, is attempted to being solved
using High End Face Recognition and AI tools. Failure
16 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

ABOUT THE MD & CEO
Rohit Chabria has
spent 22 years heading
Cebex from a small
proprietorship to the
Company that it is today.
Laying high emphasis on
bespoke solutioning to suit
each client, Rohit proudly sets
the bar for the high integrity and
service standards that define the
Company today. He has wowed
clients like Harsh Mariwala, Lalit
Modi and Karan Johar, and built
systems and processes to retain
corporates such as RIL and
D’décor as clients for years on
end. With an attrition rate of
under 8% per annum, his
team puts a high price on
loyalty, largely motivated
by the example he
leads by.
Rohit Chabria
MD & CEO
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 17

‘
Know what
your customers
want most
and what your
company does best.
Focus on where
those two meet
‘
to follow movement protocols in
a high-security plant is being
solved with the use of
Bluetooth beacons. A
large manufacturing
unit has been advised
to use video
analytics to detect
leaks in crucial
pipes. This kind of
solutioning and
innovative use of
technology sets
it apart from
most of the
competition
today.
IS: What are the key
attributes that
helped the company to
overcome the
challenges?
Flexibility to embrace new
challenges that each different client
faces. Adaptability to learn about and adopt
new technology to solve new-age threats and
problems. Agility of our team to get up and go on a
moment’s notice to complete time-sensitive critical
projects, a trait especially appreciated by our huge HNI
client-base. These are some of the attributes we are
proud of, at Cebex
IS: What is the current scenario of Networking and
Security industry, from the company’s point of
view? With the massive advancements in this
industry, what are the opportunities and
challenges evolving with it?
Networking is an integral part of all verticals in the
electronic security industry today. Software is driving
the integration of technologies across platforms and
locations. IP technology in all verticals is par for the
course, and Cebex has taken this in their stride, tying
up with multiple OEMs and technology partners to add
value to their clients’ solutions.
to the demise of the less knowledgeable and
adaptable players, open the road to collaboration, and
ultimately bring about consolidation in the security
industry.
IS: What are the benefits gained by the clients
while doing business with the company?
Integrity is the cornerstone of Cebex’s existence. It
leads to better design, optimal solutioning, perfect
technology fits, and the best possible service
standards, all of which ultimately ensure that the client
is getting the best bang for their buck.
IS: What is the role of the employees behind the
company’s success? Share measures to keep them
motivated and ready for changes.
The technical team at Cebex is the fulcrum of the lever,
that is Cebex. Most engineers and team leads have
worked between 8-12 years at Cebex. The core team at
the office is responsible for continually maintaining
high operational and service standards. Both these
teams are motivated by the standards set and
practiced by the Founder Rohit Chabria, and flourish
in the environment of flexible working conditions, which
also offers just reward during pressured times.
IS: What would be your advice for the budding
startups and entrepreneurs in the industry?
Simply put –
st
Put your customer 1 . Always.
Never compromise on your service standards. Demand
what is your worth in order to reach that goal, but
deliver at a level that will surpass the value for money
the client is expecting.
IS: Brief us about the company’s future
perspectives.
Cebex is now a Company that offers the best of
hardware and software solutioning in the electronic
security space today. Along with the multiple
Saas(Software as a Service) solutions on offer, the
Company is set to expand it’s client base and adopt an
even bigger role in security solutioning across the
nation.
The extensive use of networking has opened up many
more avenues for solutioning. This will ultimately lead
18 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

THE
MOST
ADMIRED
ELECTRONI COMPONENT
PROVIDERS TO WATCH IN 2020
East Sun Electronics India LLP
Innovating the Future of Portable Energy
What would be our life
without the modern day
electronic devices? How
would have our lives been without
the many perks they offer? These
devices assist us in areas we would
not have thought of. From shopping
to entertainment, business to
education, and many such important
areas of our lives have been made
efficient and reliable with their
introduction. But these powerful
tools, with a wealth of information,
are still at the end of electronic
devices and needs energy to perform
their jobs.
The mobile electronic devices,
though possessing plenty of
advantages, still live on the mercy of
the battery. They need to be charged
enough to perform their jobs. Hence,
companies seek manufacturers who
can develop quality chargers and
other power supplying products for
portable devices. One such company
that develops quality power
supplying products and has set a
benchmark for the electronic industry
is East Sun Electronics India LLP.
East Sun aims to create a hub of fully
localized Manufacturing for Mobile
Phones charges, Power Adapters and
Power Banks in India.
Inspiration behind its Inception
Situated in Pune, East Sun is a
leading manufacturer of Mobile
Phone Chargers, Power Adapters and
Power Banks. The company is
engaged in the business of
Manufacturing, Assembly, Trading,
Import and Export of Mobile Phones
Chargers, Power Adaptors, and allied
Accessories. The company caters to
several leading mobile and accessory
brands in India. It is certified as an
ISO 9001:2015 & ISO 14001:2015
company by TUV SUD.
Make in India has been a direct
inspiration for setting up East Sun’s
India operations. With this
motivation, it aims to participate on
building Hon’ble PM Narendra
Modi’s vision of powering of ‘Digital
India’.
Ensuring the Highest Quality
East Sun’s state-of-the-art
manufacturing unit in Chakan, Pune,
has a production capacity of 30
million chargers per year. The unit’s
manufacturing lines comprise of
industry-leading machineries such as
lead-free wave-soldering, ultrasonic
welding, PCBA transfer and Laser
Engraving Machines.
The company’s production is backed
by extensive Quality testing
machines, such as Ageing Test
Machines, Electron Loaders, Hi-Pot
testers, Oscilloscopes among others.
The Quality control set-up ensures
that every single charger goes
through rigorous checks, ensuring
reliability and consistency in
production.
East Sun also has an In-House
Reliability laboratory to test and
develop new products as per industry
standard.
A Passionate Persona
Helping East Sun in its endeavors
towards continuous success is none
other than its CEO, Mr. Prashant
Prakash Bora. Mr. Bora is a UDCT
graduate with experience of more
than a decade in the telecom industry.
His passion for technology and
innovation made him a serial
entrepreneur.
About
Mr.Akshay Dilip Surana (Director-
Sales)
Bachelor in Foreign Trade (2009)
MBA in Operations.
• Expert in Strategic Sales in
Different channels
• Expert in Financial Analysis.
Mr.Piyush Satishkumar Bardia
(Director-Purchase)
BE Graduate (2010)
• Having core experience in
Electronic, Electrical & Civil
Engineering Development & Cost
Cutting.
• Expert in Technical development
Mr. Bora has founded companies
across diverse industries such as
20 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

Manufacturing, Distribution and International Sales in
Telecom industry. He set out on his first venture Byond
Mobiles at the age of just 27. The venture turned out to
be successful and was
one of the leading
phone brands from
‘
2009-12. He then
founded Guoxintong
Technologies and
supplied phones to 30
countries.
Mr. Surana is a
strategic thinker and
sales leader known for
high integrity and
proven ability in
Business Growth and in
reaching organizational
goals.
Finding a
solution to a
problem is the
first step in
building a
successful
business.
‘
Prashant Prakash Bora
CEO
Overcoming the
Challenges
According to Mr. Surana, “Entrepreneurship comes with
as many rewards as it comes with challenges.” When
East Sun started, the company had to face a lots of
challenges and one of the biggest among those was to
survive in the grey market.
The grey market is an unorganized sector of the
electronics industry with respect to quality and price.
Due to this, there is no stability in the business
operations and often leads to problems with official
distribution. However, East Sun, with its effective
management of Sales channels and targeted
investigations, reduced the grey market size and the
harm associated with it.
The company on its path towards steady progress, has
started focusing A & A+ Category of customers and
became one of the leading OEM/ODM manufacturers in
India.
Industry Insight
products and discoveries of manufacturing
process that are happening every day. The
company further adds, Scientific studies,
Automization and Artificial Intelligence have played an
important role in the development and integration of
electronic components.
To demonstrate this significance, Mr. Bardia says,
“Earlier we used to have Tube Light with Electrical
Power Driver, its size and weight was later overcome by
electronic Tube Light drive. And now we are in an era of
LED and a Small IC Controller (size equivalent to
diameter of screw) has taken the goal post ahead. It has
not only reduced sizes or weight of the Product but also
controlled Prices and Optimum Utilization of
Resources.”
“Now we have entered an era where all most every
Utility Products or Industrial Product or Machinery has
to go for bigger & better Automization, where the
devices controlled by ‘Alexa’, ‘Siri’, or ‘Google
Assistant’ & for Automization, Electronic Components
future is like Blood of Technology. So, it has a very
bright future.” concluded Mr. Bardia.
According to East Sun, there is a new invention of
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 21

Exclusive
A New Era of
AUTOMATION
anufacturing industry has
Mwitnessed and is everyday
exploring automation since
1970s. Advances in technology,
including Robotics, Big Data, Machine
Learning, Artificial Intelligence, and
the Internet of Things have improved
production process since then.
Robotics, are the machines used to
perform tasks done traditionally by
human beings. Robots are widely used
in manufacturing industries to perform
simple yet repetitive tasks, and in
industries where work must be
performed in environments hazardous
to humans. Robotics to a great extent
involves artificial intelligence. Robots
may be equipped with the equivalent of
human senses such as vision, touch,
and the ability to sense temperature.
Robots are even capable of simple
decision making. Current robotics
research is geared toward devising
robots with a degree of self-sufficiency
that will permit mobility and decisionmaking
in an unstructured
environment.
Robotics as a Service (RaaS)
Software as a Service (SaaS) and cloud
computing have revolutionized all
industries, especially smaller startups
and midsize operations. They have
allowed organizations to remain stressfree
about the maintenance and
operation of their crucial systems and
have alleviated the burden of costly
adoption for smaller teams.
Robotics as a service (RaaS) is similar
to the process which involves the rental
or temporary acquisition of hardware
to keep costs more manageable. This
has allowed more advanced
technologies and robots to penetrate
the automation industry, for example,
which is usually extremely costsensitive.
Cobots in Manufacturing
Automation
It’s worth notable that collaborative
robots widely known as cobots are
sweeping across the industry. Cobots
can work alongside humans’ to
improve efficiency, and reduce hazards.
These autonomous mobile platforms
are popular in factories and
warehouses, for e.g they are widely
implemented at Amazons fulfillment
centres.
In addition to being able to work
alongside humans, unlike their older,
caged cousins, cobots are more
versatile. They are smaller and can
handle multiple tasks such as pick-andplace
operations for goods on a
production line.
Cobots help eliminate rote or
dangerous work, freeing humans for
more satisfying jobs. People can aid
with perception and avoid repetitive
stress. Moreover, cobots are potentially
backed by machine learning and AI
platforms. It enables them to perform
more advanced tasks and share lessons
learned.
Most of the standard industrial
automation providers offer cobots, and
specialized vendors that have
experienced rapid growth in response
to market demand.
Robotics and IoT
The emerging industrial Internet of
Things (IIoT) takes data from
connected, always-on devices and
allows manufacturers to gain insights
in real time.
22 | INSIGHTS SUCCESS VOLUME - 00, ISSUE - 00, 2020

2020, ISSUE - 00, VOLUME - 00 INSIGHTS SUCCESS | 23

IoT helps hardware to work smarter, faster, and more aware.
IoT is coupled with sensors. For example, it can identify a
worker's presence in the vicinity, and slow or stop
production altogether to make time for necessary input.
Another robot can be put on a schedule to speed up or slow
down based on its surroundings or the timing of small-batch
production cycles.
The beauty of IoT sensors when combined with robots is
that they are connected to a larger network. Robots thus can
be designed to collaborate with one another and work more
intelligently.
Some companies are focused on IoT mind-set. The
companies craft systems that can store and analyze their
own usage data, which is communicated to other devices.
This allows robots to consistently improve and grow over
time, becoming efficiently a powerhouse for industries.
Manufacturing automation doesn't just include brand-new
technologies. Older systems and known setups are made
more compact by integrating new controls. Thus machines
become more efficient and accessible. By improving ageold
designs and robotics hardware, businesses save money
and free up valuable factory or warehouse space.
For example some manufacturers use a compact folding
design to reduce the required space by up to 40% when
compared to other six-axis robots. It can work in more
confined spaces, negating the need for large open spaces
trimming down the amount of warehouse or factory space
carved out for robots.
The reality of manufacturing is that many of the
calculations that human minds find complex can happen
instantaneously with the help of automation machine.
While many people believe that automation is going to
replace people, one can hope that it simply means they are
going to move into new roles. This has happened
throughout the history of industry, and has resulted in a
higher average standard of living in the long run, which
gives a reason to be excited about the future.
Automation is already a popular manufacturing process, but
with advances in AI and remote communication, this
practice is likely to explode more in the nearing decades. It
is going to make automation more widespread and even
more reliable. Thus automation and AI integration could
boom sooner than anyone thinks.
24 | INSIGHTS SUCCESS VOLUME - 00, ISSUE - 00, 2020

Interview with
Insights Success
Electronics
A Leading Manufacturer of
High Reliability Film Capacitors
Companies in every market continue to add
more electronics to make their products
smarter, safer, more efficient and more
connected. Electronic components are the drive
engine, and the future of IT industry. Deki Electronics
Limited is an illustration of how providing components
with enhanced designs, technology, and driving
dynamics can outshine a company in the electronic
manufacturing industry.
The below excerpt is an exclusive interview with team
Deki Electronics showcasing their curated acumen in
delivering distinct products and services.
IS: Please provide us the detailed information
about your company, its mission and vision.
Deki Electronics Limited is India’s largest manufacturer
of film capacitors and also amongst the largest “Indian”
component manufacturers. The company was
established in 1984 in technical collaboration with a
Japanese firm. Since then, the team at Deki has been
growing at a steady annual average growth rate > 20%.
This has been a challenging journey given the fact that
the entire sector has faced global competition @ zero
import duty since 2005 (ITA-1 agreement under WTO).
Deki has earned a well established brand value and an
active and growing customer network of over 200
direct customers. Robust processes, state-of-the-art
machinery operated and maintained by an efficient
team of 550 skilled members ensures consistent
“single digit PPM performance”.
The operations are certified as per ISO 9000 (since
‘94), ISO 14000, OHSAS 18000 & TS 16949. Customer
Satisfaction Surveys and Employee Satisfaction
Surveys > 85% have been achieved during the last ten
years. Deki has received several awards & recognitions
from Elcina, DeiTY and its customers.
Deki is now poised to establish globally competitive
manufacturing lines for other passive components.
The company showcases “a passionate collective
desire to compete globally in spite of unfavorable
circumstances.” Deki today is an efficient high quality
component manufacturer with the heart of a service
organization.
Deki Vision: Be the global benchmark in electronic
component manufacturing
Deki Mission:
• Whilst maintaining our leadership in the Lighting
segment in India increase our share in Industrial and
Automotive.
• Increase exports by >20% y-o-y
• Continue new product T/O >15% through 2019/20
and 2020/21
26 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

Vinod Sharma
MD
Mr. Vinod Sharma, MD of Deki Electronics, is
a successful entrepreneur who has spent 25
passionate years in shaping Deki Electronics
Limited into a world class “Film Capacitor”
manufacturer. The company has recently
diversified in order to serve the electric
vehicle industry, offering state-of-the-art
chargers and an innovative parallel battery
drive.
IS: Please elaborate the components and services
the company provides and manufactures.
Deki offers full range of film capacitors, technologies,
constructions, encapsulations, pitch size and dielectrics.
Range includes: Plain / Metallised Polyester, Plain /
Metallised Polypropylene, Plain and Metallised
Polypropylene mixed, X2, DC Link, IGBT Snubber, Fan
Motor Capacitor, CDI, Horn Capacitor etc
IS: How do you ensure a cost effective delivery of
components with latest technology?
We have scaled up our manufacturing capacity to a
Global scale to be internationally competitive in prices.
We are doing continual improvement in business
processes, leading to benchmark yields.
ABOUT THE LEADER
Enthusiastic, value based participative
management and high levels of customer
orientation have ensured an annual average
growth in excess of 20% over the last two
decades.
He plays a very active role in the electronics
community in India–investing a substantial
amount of time and effort in serving industry
associations and representing the industry at
several stake holder interventions. He has
helped leadership positions at ELCINA
(President, 2002-04), at the export
promotion council, ESC (Chairman, 2012-
14)and at CII National ICTE Committee
(Chairman 2012 onwards). He was recently
elected as the Chairman of CII UP State
Council (2019-20).
He was awarded the ‘Electronics man of the
year’ during 2013 by EFY and by ELCINA EFY
during 2017.
Mr. Sharma is a keen trainer and consultant. He
allocates a part of his time towards enhancing
competitive management skills in managers
and entrepreneurs around the world. He is a
retained expert at CBI, Centre for developing
imports from developing countries – Ministry
of Foreign Affairs, Netherlands.
He has co-authored “Value Magics – a new
road map to global markets” with his colleague
Mr. Hans Verhulst.
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 27

‘
IS: How do you think technology has played a
significant role in the development and integration
of electronic components?
Technological trends in electronic components is
driven by the technological trends in equipment. In
equipment we see a drive towards smaller sizes and
energy efficiency as can be seen in Variable Frequency
Drives and Inverter technology. This has led to the
trend over the last few years in Electronic Components
of
The future of manufacturing
is technology. The next
generation of manufacturing
champions will come form
those companies that use
brain power, not labour, to
drive their innovations
a) Miniaturization
b) Working at High Frequencies
c) Development of IC’s with integrated functions
where in the need for passive components is
reduced
IS: How does your company mitigate the
environmental concerns?
At Deki we generate 2 types of wastes
1) E-waste
2) Waste Due to production process
‘
As far as e-waste is concerned it is very small. LED
bulbs, tubelights, desktops, laptops etc. This is given to
the registered recycler.
As far as waste in the process is concerned, Deki has
done some unique work. The waste powder epoxy
which was earlier being sent to the landfill is now 100%
converted into bricks. This technology has been copied
by a South African company too.
We have a vision to be the global benchmark in
components. In one production line, the Inductive line,
we have already reached that level with yields in excess
of 98%. Whereas, in the other line, the Non Inductive
line, we are working to achieve yields in excess of 99%
that will also be a global benchmark
IS: What were the obstacles your company went
through and how did you overcome it?
There were absolutely no obstacles to the process as
all of us stakeholders, non-executives and the
executives on the line knew that we were working to
improve the environment.
IS: According to you, what is the future of the
electronic components industry?
The future of the electronic components industry
would be growing at an even faster pace due to the
advent of Industry 4.0-AI, IOT, Cloud Computing and
Cognitive Computing
IS: What are your company’s future plans?
Deki has been monitoring the turnover from new
products. As against a target of >15%, Deki has many
times achieved as high as 40% in some years. In 1998
we were a predominant consumer electronics
company. At that time our big customers were players
like Sony, LG, BPL, Onida, Videocon etc.
By 2015/16 we had developed into a lighting company
with about 70% share of our sale being in lighting. That
was when India used to produce about 400 mn CFL’s
every year.
From 2019/20 we will be becoming a predominant
industrial company with more than 50% share of sale in
this segment. This can only happen if you keep on
developing new products which we have been doing
successfully. In addition we have formed some JV’s in
the area of electric chargers for two and three wheeler.
The chargers are already being used in some electric
bikes operating in Bangalore and Chennai. We've
pursued a strategy of diversification, forming JVs with
competent, value based passionate partners in the
field of Electric mobility- manufacturing smart electric
chargers and drives for light electric vehicles.
28 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

AD

THE
MOST
ADMIRED
ELECTRONI COMPONENT
PROVIDERS TO WATCH IN 2020
Elektronika
A Trusted Partner of Indian Electronics Industry
The electronics industry is an
emerging high-tech industry.
It plays a vital role in the
new technological revolution and
modernization drive in the IT
industry. Companies in the market
continue to integrate advanced
electronics to make their products
smarter, safer, efficient, and
connected.
With millions of electronic parts
available from around the world,
finding the right part, in stock, and
for the right price can be difficult.
Elektronika Sales Pvt. Ltd is a
leading multi-channel industrial and
electronics distributor with enhanced
designs, technology, and driving
dynamics. Established in the year
1979, and headquartered in Chennai,
the company is an award-winning,
authorized electronic component
distributor.
Exhibiting a Remarkable Journey
It was the time when Elektronika was
in its nascent stages and the black &
white television manufacturing
industry was flourishing. And that’s
when it proved to be the turning
point and the organization set out on
a remarkable journey. Thus, kitting
and consolidation was initiated for
several manufacturing brands.
With the surging demand in
Automotive and IOT segments,
Elektronika moved its business
model from kitting and consolidation
to design and further into offering
solutions. Subsequently, its efforts
led to uphold agreements with world
class brands like Philips India and
Keltron India, and soon, became
apparent as one of the top Philips
component distributors.
Today, being known widespread as a
distributor, Elektronika is recognized
as one of the most respected and
innovative solution provider in the
Electronics Industry. It has
astonishing 75 lines such as NXP,
Microchip, Vishay, Toshiba, Rohm,
TDK, Epcos, and Nexperia. Also, it
has partnered with Ween, Power
Integration, Royal Ohms, Walsin,
Samwha, Koshin, TE Connectivity
and many others.
Elektronika owns a design
centre in Chennai with a highly
qualified R&D Team. It has
installed sales offices across India’s
prominent cities like Bangalore,
Hyderabad, Pune, Mumbai, Delhi,
Baroda. Most notably, it has overseas
office in Hong Kong and Singapore.
The organization manages a
workforce of nearly 150 employees
professed in the field of Sales,
Marketing, Customer Support,
Product Support, Finance, and
Logistics.
Product Offerings
Elektronika has an inventory base
with more than twelve thousand plus
lines, BOM handling value
engineering PPV. It offers program,
vendor managed inventory for key
OEMs, consolidation strength on
active, passive and electromechanical
components, annual
contracts, scheduled orders, and
buffer stock facility.
With a broad product range and high
stock availability, Elektronika offers
easy ordering, same-day dispatch and
fast, reliable delivery, backed by
industry expertise and technical
support.
Living the Ideals
Discipline, Commitment, and
Business Ethics is what defines Sunil
Hasija, the Founder of Elektronika
Sales Pvt. Ltd. Mr. Sunil’s elder
brother Sudhir Hasija has always
been his inspiration and has followed
his passion to grow bigger through
hard work and establish good
business relations.
He motivates his team by providing
incentives for receiving customer and
supplier appreciation. Mr. Sunil
appreciates his teams’ dedication and
supports it by providing various
training programs. He gives them
opportunities to attend overseas
supplier meets and appreciating
them during Annual Sales Meets,
Annual Supplier Meets, and
Kick-off Meets.
30 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

Customer Focused Distribution
Elektronika’s products range caters to over 3000
customers from various segments like Automotive,
Industrial, Metering, IOT, Lighting and Power,
Computing, Telecom, EMS
It offers products by analysing the trending and future
market attributes, new synthesis, and develops solutions
that could satisfy market essentials. It attempts to
maximize its ability to deliver the best possible solution,
and always responds with a sense of urgency.
Moreover, the organization strives to develop long-term
customer relationships by consistently delivering quality,
innovation and business values that serve the customer’s
expectations. The quality policy is to delight the
customer by providing quality service through
professional selling procedures with most reliable
operational systems.
The products it offers undergo stringent quality process.
The process involves several levels of quality check,
document verification, bar coding process which finally
moves the product to the location controlled warehouse.
Supply chain management forms an integral part of
Elektronika’s products’ effectiveness and business
offerings to vendors. Elektronika has incorporated all the
areas of freight forwarding including import
warehousing, stock movement, order processing,
packaging, and delivery anywhere within its operating
territory
Racking up Commendable Awards
For the past 15 years Elektronika has received authorized
distributorship of 75 global brands. The organization, for
its great customer service system and excellent
performance, has been bestowed with several awards.
Sunil Hasija
Founder
Optimizing Future Business Plans
Over the last 10 years Elektronika has expanded its
customer base in Automotive, Industrial and IOT
Segments.
The new investments reiterates its commitment towards
building plans for further mergers and acquisitions to
establish a global footprint. Mr. Hasija strongly believes,
“we will be reaching INR500 Cr by March 2019 and will
attain a turnover of INR1,000 Cr by 2022.”
Apart from expansion in the next five years, Mr. Hasija
aims to contribute the raised funds to charities like Old
Age Homes and provide free education to rural children.
To know more, visit elektronikasales.com
In 2018 Vishay, the American manufacturer, awarded
Elektroinka with the most prestigious award ‘Golden
partner Award’. Similarly, Microchip and NXP awarded
Elektroinka’s Field Application Engineer team(FAE) in
2018 for their Design In and Design Win efforts and
engagement with customers to drive business growth.
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 31

Hitesh Mehta
Director
Hili
N
32 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

nk
etworks
Securing Your Digital World
Network
security is
not just a
technology issue. The
reality is that there is
no miracle solution or
cure to security that
might be compromised.
Instead, the goal is to have
systems in place that
empower you to react quickly
and mitigate it before it wreaks
havoc.
Hilink Networks has emerged as
an important player in the systems
integration and network security
solutions business. Their network
security verticals are encountering and
neutralising threats across the
organizations by working along with
international organisations such as the
Cisco, and local agencies in many countries
as well.
In 1995, Hilink Networks as a company was
formed with a mission to provide innovative yet
cost-effective solutions to the ever growing
needs of the market. It started off by providing
end-to-end Data and Voice Communication
solution, in LAN, WAN Environment.
Hilink is a Cisco certified Premier Partner. As the
industry of IT Networking is booming, there is a great
demand for capable partners. Hence, to meet these
requirements, the company is trying its best to serve
customers by capturing the niche segment in the Cisco
portfolio of products and services.
INTERVIEW WITH INSIGHTS SUCCESS
Hilink Networks and their Mega Services:
Team Hilink is endlessly taking the efforts to explore
the new horizons and majorly focuses on the
Enterprise networking segment which includes
switching, routing, and wireless networks. It is looking
forward to collaborative solutions and the new
portfolio of Meraki.
In the past two years, Hilink Networks successfully held
the top first & second positions in the category A of
highest sales in Cisco SMB conquests for Race to Rio,
Spain, London, Africa, New Zealand and more. The
company is offers services such as SME Networking-
Active & Passive, Enterprise Switching & Routing,
Integrated Data Security – Unified Threat
Management, Remote Data Centre Management &
Control. Hilink has consolidated its competency in
meeting any challenge which has faced by the
customers pertaining to network design and planning.
The major portfolio consists of Cisco,
Switching/Networking Pre-Installation Phase being a
significant part of every networking solution, the
company’s consultants visit customer site and evaluate
their network architecture. Hilink also has the outline
cost and time frames that are completed by
Implementation, Support & Maintenance. The technical
team provides networking and security installation at
customer end to execute the project.
In an interview with Insights Success, the team at Hilink
Networks discusses the unique offerings and the
challenging journey of the organization.
What are the key attributes that helped the
company to overcome the challenges?
Initially, the company came across a lot of hurdles in
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 33

ABOUT THE LEADER
Hitesh Mehta, Director of Hilink
Networks, firmly believes in taking care of
small things which can make their diligent
employees feel a sense of belongingness
and helps them to perform their best in the
workplace. Secondly, he also believes that it
is very important to take innovative moves
which sound unique from the competitor
and provide the employees to perform with
alternative solutions that help them to think
alike and slowly adapt to handle the issues
on their own.
Hitesh strongly understands that the results
cannot be perceived in a single day, but by
day-to-day productivity. Managing the
finance is the major part for him as a sole
entrepreneur. For improving the skills of
employees, Hitesh strategises meetings and
gives his advisory words over the
motivational calls that are guided by
eminent personalities in the IT industry.
relationship between the company and
the goodwill in the market through
their references.
What would you advice the
emerging startups and
entrepreneurs in the industry?
To Lead People, We Need to Walk
Behind Them. Leadership is a position
where you have to stick to the
calmness and work hard for the
solutions than debating over the
complications. Leadership holds the
quality of a good decision maker and
also being stubborn in approaching
the clients.
taking the distribution of brands like 3com, Aten, Molex,
etc. and then distinguishing from the competitive IT
market and targeting the Cisco product portfolio. In
the beginning, lack of staff expertise and lack of
finance were also a major challenge faced by them.
When life puts in tough situation Business is all about
risks and challenges, but in between, the flavor of
enthusiasm is the one that keeps on invigorating to
give the major contribution on the business desk. While
handling day-to-day business issues, there are many
challenges that are required to be thrived over by
encouraging the staff through the words of motivation
and managing their welfare affairs.
“In today’s time we all are facing the
competition in our routine but cutting
down the competition through efficient techniques is
what Hitesh believes on, as a Leader. Being a good
decision maker is really crucial for tackling the day to
day business scenarios,” asserts Hitesh. Guiding others
in a similar manner will inspire the team to take their
own decisions for the betterment of the business.
The company is continuously adapting to the market
situation and innovation which is the most highlighting
section to be believed if one is dealing with the
business market. Hitesh believes that one should hold
the absolute knowledge of the industry which has to
be dedicatedly focused and never taken for granted.
Winning over the Satisfaction from Clients of Hilink
Ensuring that the customer is satisfied with the IT
solution that they are seeking for is very important for
the company as it has now successfully built a strong
34 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

THE
MOST
ADMIRED
ELECTRONI COMPONENT
PROVIDERS TO WATCH IN 2020
K-LITE Industries
Designing and Developing Architectural
Luminaires for the Greater Good of Environment
The home decor and
commercial spaces have been
undergoing a transformation
with dynamic trends. People have
moved from choosing conventional
wooden furnishing to selecting electic
decor designs keeping in mind the
comfort, luxury trends, spacing and
other needs of modern-day lifestyles.
Innovative lights is one of the heralded
waves of customers placing products
and designs at the forefront of decor. In
fact, now lighting is as well planned as
the home design itself. Decorative
lights can instantly make your living
room or a commercial space feel grand
and dressed up. Whereas, installing a
chandelier or even accent lights is a
simple, yet surefire way to liven up
your living room.
A distinguished organization that
designs and manufactures such
decorative luminaires is K-LITE.
Staying true to its brand ethos, K-Lite
has been delivering strong value to
customers and is gearing up to conquer
the years to come.
It is remarkably recognized to serve
avant-garde collection and artisanal
know-how. K-Lite Industries is an ISO
certified company with pan India
presence and headquartered in
Chennai.
K-Lite has established its global
footprint in early 90’s exporting
different luminaires and decorative
lighting poles to Russia, Dubai, USA,
UK, Saudi Arabia, Sri Lanka,
Maldives, Vietnam and Tanzania.
Equipped with exclusive infrastructure
facilities, in the years to come, K-LITE
is aiming to reach out the greater
export market.
Forty Years of Creations/ Creating
Alive and Iconic Artworks
K-Lite is a manufacturer of indoor and
outdoor luminaires, and lighting poles
of various categories serving the
commercial and home decor spaces for
over forty years.
K-Lite caters to multifarious designs
ranging from Outdoor Luminaires,
Bollards, Flood Lights, Landscape
Luminaires, Bulk Head Luminaires,
and In-Ground Luminaires. They also
design and manufacture Path Finders,
Under Water Luminaires, Street Lights,
and Area Lights. Each object is the
result of an original contemporary
design, curated, conceived, and created
by talented designers.
Besides expertise in custom built
luminaires, the organization offers an
exclusive range of outdoor luminaire
as a standing testimony of its
commitment to innovation, quality,
durability, and proven performance.
The creative lighting designs are
refined in aesthetics with classical,
industrial and contemporary styles. The
organization offers products that keep
pace with latest fashion, and trends.
The luminaires it manufactures reflect
efficiency, uniformity, and extended
service life.
K-Lite luminaires are recognised for its
highest grade of manufacture and
valued products in the market. The
products are manufactured using highend
designs and enhanced software. To
create high quality fixture design and
product layout, a 3-dimensional CAD
software is used. The fixture and the
drivers are designed to provide value
technology that ideally suit the Indian
conditions.
The Transformational Leaders
The foundations of K-LITE were laid
in 1977 by the Founder and CEO Mr.
Dilip Kumbhat. Under his leadership
with a steady growth and development,
K-Lite has taken great strides in
enterprise management, quality
enhancement, and technology
innovation.
He is passionate about innovation,
entrepreneurship, business
transformation and values
environmental concerns.
Mr. Kumbhat says, “the essence of
lighting is one of the most important
things in our lives. At K-Lite we are
passionate about creating a distinctive
atmosphere”. He further adds, “it
improves the quality of life in the cities
36 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

and towns by exploring the many potential facets of lighting
that supports the wellbeing and safety of all”.
Mrs. Sharmila Kumbhat, Director has played a
constructive role in building K-LITE the way it is today.
Her zest to achieve perfection in design and quality has
enabled the company to place itself as one of the premier
lighting brands at the global level.
She was conferred the ‘Best young entrepreneur’ in 1996
bestowed by the Government of Tamil Nadu. Also, she has
been ranked the first position in Fashion Designing at the
state level competition.
Mrs. Sharmila brings her experience to the organization of
working at Metal Craft, Chennai in manufacturing
processes at national and international levels. Mrs. Sharmila
is an interior designer by profession and a dynamic
entrepreneur by choice, and commitment. Inspired by her
father Mr. Dilip Kumbhat, she constantly focuses on energy
conservation and innovation.
Sharmila Kumbhat
Director
Development Experts
K-LITE encompasses diligent and knowledgeable
professionals skilled in their respective fields. The
professional staff enables K-LITE to manufacture a wide
range of products in shortest time. The organization is
equipped with an illumination laboratory that assures
technical excellence of the products.
Green Solutions and Smart Technology
K-Lite industries is an environment friendly manufacturer
that strives to work in a way that may efficiently
reduce power consumption and the consequent
Co2 emission . K-Lite recognised the importance
of achieving the mandatory requirements
prescribed under energy performance standards.
Upcoming smart city concepts, smart lighting
and green building resulted in establishing a
separate wing to adopt and research on these
environment friendly and energy efficient
solutions. Since then, the products are designed
integrating smart and sustainable LED technology
that offers durability with optimal light, and less
energy consumption. Through this innovative approach K-
LITE aims to achieve the objective, ‘Clean Lighting for a
Greener World’.
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 37

Interview with Insights Success
POWER COMPONENTS
A Principal
Manufacturer of
Electrical Transformer
Laminations & Cores
he electricity has developed
Tas a major part of a life and
life without electricity is a
thing that can’t be imagined.
Industries indisputably need
constant supply of electricity and
certainly need transformer for
ducking voltage instabilities and
malfunctions caused by some
machines due to voltage problems.
A transformer is a solution for all
these glitches and it has the
potential to fix it.
KRYFS Power Components is a
renowned name as manufactures of
transformer laminations and cores.
We at Insights Success are
delighted to introduce you to Saif F
Qureishi, the Chief Executive
Officer and Managing Director at
KRYFS. The outset of the leader’s
and entire team's efforts is
dedicated to achieve overall
business environment development
and sustainability.
Following excerpt is the highlight of
the interview:
IS: Kindly share your Vision and
Mission of your organization.
The Vision of KRYFS is to be a
globally recognized player in
whichever products or services that
we offer to the market, leading to
growth and prosperity of all our
stakeholders (shareholders,
employees, customers, suppliers
and community)
Our Mission is to achieve scale and
excellence in everything KRYFS
offers to the market, by providing
optimal quality, great value and
delightful service to our customers.
IS: Kindly brief us about the
company.
KRYFS Power Components Ltd is
India’s largest manufacturer of
transformer lamination and core
and the world’s second largest.
KRYFS also makes transformers
upto 10 MVA, 33 KV class, the
largest manufacturer of transformer
tanks and is engaged in Power
distribution projects (Engineering,
Procurement and Construction)
across India in 4 states. We also
provide green solar power to
several industry with PPAs with
private industry of about 3 MW on
rooftops.
KRYFS has a strategic investment
from Toyota Tsusho Corporation,
Japan, a US$ 80 Billion sister
company of Toyota Motors. KRYFS
is the only company in this sector to
have this privilege.
IS: What kind of
solutions/services/products
does your company offer at par
with the current industry
standards?
We were one of the first companies
to introduce “step lap lamination” in
India, which actually reduced the No
Load Loss of transformers by 6 to
8%, without any additional cost. We
were conferred with the Assocham
Innovation award for this innovation
Now it is an industry standard in the
38 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

ABOUT THE LEADER
Saif F Qureishi the Chief Executive Officer and Managing
Director at KRYFS, and his father F.B.Qureishi co-founded KRYFS in
December 1992 with very little capital. His father F.B.Qureishi (fondly
known as FBQ) ran a very small manufacturing unit in Mumbai, making
small electrical equipments. However the unit was not doing too well.
Saif F Qureishi
Chief Executive Officer & MD
When Mr. Qureishi graduated from
IIM Bangalore, and decided to be
an entrepreneur, his father decided
to close down that business and
support him in the business that
Mr. Qureishi proposed to set up.
His father handled a very critical
and important portfolio in the
company, finance, and that left him
free to grow and expand the
business in the early days. His
father passed away in May 2015,
after a long and illustrious career in
this sector.
Mr. Qureishi has been associated
with various industry organizations
like IEEMA, ITMA, CII and IIMBAA
as a part of his professional journey
and has changed the lamination
industry which was dependent
mostly on secondary CRGO (raw
material) to Prime CRGO.
He claims, today, KRYFS is not only
the preferred supplier to most of
the large and prestigious
transformer manufacturers in India
and abroad, but also a preferred
customer for most of the CRGO
mills around the world. As CRGO
electrical steel is a material
manufactured by only a handful of
countries around the world, it is
imperative to have a good
relationship and a constant supply
of raw material to be successful in
this business.
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 39

‘
transformer industry to use “step
lap laminations”.
Besides, KRYFS is the only
company to offer both tanks and
transformer laminations upto 765
KV class of transformers which are
the highest rating of commercially
produced transformers in the
country. In fact, KRYFS is the only
company in the world to offer both
these products to the transformer
manufacturer.
IS: What fascinates you most
about the electrical industry?
What fascinates me is that the
electrical industry in totality, is
contributing to the country’s
development and progress. As one
is aware that nothing is possible
without electricity today and
therefore India is fortunate that our
electrical industry is well developed
and we have sufficient supply of
world class electrical equipments in
the country.
IS: Kindly mention the awards and
accolades?
We have received several awards
from Engineering export promotion
council for exports, for 6
consecutive years, the Asscocham
innovation award, the India’s small
giant’s awards and several other
awards which are too many to list
here.
IS: What were the major
challenges the company faced
during its growth?
Like any growing organization, the
biggest challenge is building a
robust, competent and committed
team of people. Ultimately it is the
people who make an organization.
KRYFS is a value driven company
always putting values above
business. We have our enumerated
7 H values of Honesty, Humility,
Helpful nature, Humanitarian
approach, Hardwork, Happy outlook
and Hamesha Kaizen (Always
improving). We start every meeting
at KRYFS by discussing one of the 7
H values for 5 to 10 minutes and
thereafter go on the agenda of the
meeting.
‘
IS: What are your views regarding
the current scenario of the
industry?
Currently with the various schemes
of the government like DDUGVY,
IPDS, Saubhagya, the demand for
electrical equipment is good.
However the financial situation of
most companies in the electrical
industry is not very sound. This is
because the end customer- the
state utilities- are not in good
financial health and this condition
will obviously be passed on down
the food chain.
Further intense competition from
Chinese players (who somehow
have access to supply electrical
equipments to India, while we don’t
have the same access to Chinese
market) has a severe pressure on
margins. Also the tightening of fund
availability by the banking industry
has created a cash crunch in the
electrical industry, like in all other
industries.
Thus, I would say the current
scenario in the electrical equipment
industry is satisfactory from a
demand perspective but gloomy
from a cash flow perspective.
IS: Brief us about the company’s
future perspectives?
We intend to pay greater attention
to solar rooftop business along with
energy storage (batteries) while
also exploring the applications of
IIOT (Industrial Internet of Things),
AI (Artificial Intelligence) and ML
(Machine Learning) in the electrical
equipments industry to make the
equipments more predictable and
the supply more robust.
IS: Please share a quote that best
describes your company.
th
Our 7 H value, “Hamesha Kaizen”
(always improving) best describes
KRYFS. There is no end to
improvement and if a company has
a mission of “always improving”, one
can never be obsolete or out of
business. All businesses which have
had a long run can be case studies
to prove that organizations that are
constantly improving, ultimately
survive the tough times and thrive
in good times.
40 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

THE
MOST
ADMIRED
ELECTRONI COMPONENT
PROVIDERS TO WATCH IN 2020
RamaKrishna Electro Components
Catering the Business Needs with Impressive Services
While we may not realize
it, electronic components
are a part of our daily life
and form the base of multiple
industries. The Indian semiconductor
industry, in particular, offers high
growth potential areas as the
industries which source
semiconductors as inputs are
themselves witnessing high demand.
The end-use industries such as
mobile devices, telecommunication
equipment, information technology,
office automation (IT & OA),
industrial machinery, automobiles
and several other industries have
applications for computing in some
form or other and thereby necessarily
have a growing demand for
semiconductors. Now with the
concept of the Internet of Things
(IoT) picking up momentum, the
next generation of interconnected
devices would further increase the
demand for intelligent computing,
thereby creating sustainable demand
for semiconductors.
Sensing and catering to this growing
sector since 1982 is M/S
RamaKrishna Electro Components
Pvt. Ltd.(REC). An ISO9001:2015
and D&B Certified company, it
registered a turnover of 98 m$ in the
last financial year. It also has
warehouses in India, Singapore and
Hong Kong.
Making a Mark
When the company set its foot in the
industry, the official franchise stood
out as the company’s biggest
competition. After liberalization, the
markets became more structured and
imports more systematic. The effect
was seen in the form of a gradual
decrease in obstacles and levelling of
competition.
RamaKrishna Electro Components,
today, is a leading electronics
components distributor providing
quality components, design support
& supply chain management support
to original equipment manufacturers
(“OEM”), original design
manufacturers (“ODM”) and
electronics manufacturing services
(“EMS”) in India. The company is a
member of India Electronics &
Semiconductor Association and has
its business model based on OEM,
Retail, Kitting, and IDH.
REC works closely with its suppliers
to align technical, commercial and
supply chain support to customers to
become their valuable long term
partner in their growth, supported by
a team of professional engineers
aimed at helping customers to get
operational efficiency and costeffectiveness
to their products.
From Humble Beginnings to
Leading Lights
Mr. Satish Luthra, the Chairman,
started his entrepreneurial journey in
a very humble way from a small
town of Sonipat. Initially, his work
routine involved selling electronic
kits purchased from importers, for
which he had to travel, to and fro,
every day from Sonipat to Lajpat Rai
market in Delhi. It took time, but he
created a niche for himself and
worked on low margins until he
became the distributor of leading
semiconductor companies in India.
His hard work and quick
understanding of things, sharp
calculations and strategic mindset put
him in the top bracket of regional
players who know the art to position
and sell. He also had the vision to
develop the comradeship in the
industry which led him to be a
successful businessman of today’s
world with $100mill T/O today.
His son Shivang Luthra, the
Managing Director of the company,
is a young turf who is well-read and
groomed. He has similar wisdom and
foresight as his father and is the
torchbearer of REC now. His
dynamic nature has infused new
blood, ethos and mindset in REC’s
team and he wants to see REC to a
new pinnacle in the next 5-6 years.
Handling Growth and Technology
Team REC believes that to fulfill the
next demand wave for social,
comfort, environment and continuous
growth, technology needs to keep
changing and companies need to
upgrade. In up-gradation of
technology, electronics components
42 | INSIGHTS SUCCESS VOLUME - 01, ISSUE - 07, 2020

Satish Luthra
Chairman
Shivang Luthra
MD
play a major role in the form of integrated multiple
features, small in size, low power consumption,
high-reliability demand etc. They
believe that REC has a good
ecosystem which is in-tune with
‘
the latest and most updated
technology.
Mr Satish Luthra adds, “We
continue to grow and stay in-sync
with our suppliers & customers
through our application support
team in parallel with sales,
seminars & exhibitions etc. We are
here to do business to inspire and
impact all the associated people
including employees, suppliers,
customers and business associates
positively.”
The Path Ahead
According to multiple studies and
reports from IESA/ ASSOCHAM/ NOVONOUS etc.
semiconductor industry is estimated to grow around at a
Compound Annual Growth Rate (CAGR) more than 30
Our mission is
to become the
most preferred
electronics
components
and solution
provider to the
industry.
per cent. RamaKrishna Electro Components plans to
leverage this growth wave. REC plans to strengthen its
base and expand vertically and in
parallel.
‘
REC is exploring a new sky of
solutions which shall
complement its existing
strengths, Most importantly
in-house R& D is strengthened as
technical competence helps to
position customized solutions
and do the troubleshooting as
well.
2020, ISSUE - 07, VOLUME - 01 INSIGHTS SUCCESS | 43

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