The 10 Most Prominent Analytics Companies to Watch

The 10 Most Prominent
Analytics Companies to Watch!
Volume 01 | Issue 5 | 2020
Equifax
Creating Insights that Power Decisions

Walking Down the
Data-driven Lane
Editor
Rahul Niraj
he skyrocketing number of
Tmobile users has already led
to an exponential growth of
online data alongside embracing the
cutting-edge e-commerce standards.
Recent independent research states
that the data created and copied by
humans annually will reach up to 44
trillion GB by the end of 2020.
Competing in a data-driven world,
where deep learning-enabled
chatbots are replacing customer
service representatives is not an easy
task for a plethora of ventures. With
day-by-day development of complex
and intuitive algorithms, analytical
revolutions showcasing tagged and
analysed data are becoming the need
of the hour. On the other hand, an
array of data proliferation and
intelligent data analysis is
transforming and disrupting
diversified business models like
never before.
In such a competitive landscape,
some companies are embracing techenabled
advancements, capturing &
analysing data, and extracting
valuable insights for the betterment
of the business world. They are
rolling out novel analytics solutions
to help organizations meet their
goals. Acknowledging the legacy
core IT systems and quality &
granularity of data they are helping
businesses make optimized and
informed decisions.
With their curated analytical
competencies, these professional
ventures are prompting organizations
to invest in data analytics as an active
means of innovation. They are
enabling SMEs to be well-prepared,
helping them calculate risks
accurately, and laying the foundation
of ‘Prominent Analytics Solutions’.
Recognizing such ventures that are
revolutionizing the Analytics space
and keeping innovation on their radar
by staying up-to-speed with the
developments, we have come up with
this special edition of “The 10 Most
Prominent Analytics Companies to
Watch”. This issue has featured a

EDITOR’s
NOTE
handful of companies offering a
diverse and engaging mix of
creativity and distinctiveness. It will
help you to walk through a list of
professionals embracing a multidisciplinary
approach and covering a
range of relevant issues in its sector.
On the Cover of the issue is Equifax
Inc. – one of the three largest
consumer credit reporting agencies
operating in India through Equifax
Credit Information Services Private
Limited (ECIS) and Equifax
Analytics Private Ltd. (EA). The
company is outshining its
competitors with its innovative
solutions and redefining the
Analytics Solution Providers
segment.
Apart from such an insightful cover
story, we have also enlisted,
Aselector Technologies (OPC) Pvt.
Ltd. is an organization striving to
help organizations make better
business decisions with its state-ofthe-art
analytics consulting services
and distinctive online platforms –
datapotential.com and aselector.com,
Flutura Decision Sciences &
Analytics is an AI Solutions
company focusing on enhancing two
core business objectives of ‘Asset
Uptime’ and ‘Operational Efficiency’
across the Industrial Automation
segment, and TransOrg Analytics is
an award-winning player in
‘Analytics and Advisory’ space
improving the efficiency and
accuracy of business decisions
leading to substantial financial gains
for client’s business.
Alongside companies like Sciffer
Analytics Pvt. Ltd., TEG Analytics,
Pegasus Knowledge Solutions India
Private Limited, Decimal Point
Analytics, Brand Idea Consultancy P.
Ltd., and Decisive Analytical
Solutions have also been featured in
the listing of this edition.
While flipping the pages, take note
not to miss out the articles Digital
Transformation Journey & Future
Road Map by Jagdip Kumar –
Head-IT at Cosmo Films Limited
and An Overview to Industrial
Revolution 2020 by Nakul Shah –
Director of Sate Development.
Turning some more pages will help
you find out articles masterly crafted
by our in-house editors. These
articles will help you understand the
current market scenario of this
industry. Looking at the emerging
opportunities and the growing
possibilities, this issue of ours will
introduce you to a whole new world
of novelty.
So enjoy the exciting read!

08
EQUIFAX
Creating Insights that
Power Decisions
COVER STORY
CXO
Revolution 2.0
An Overview to
Industrial Revolution 2020
18 28
Now & Next
Digital Transformation
Journey & Future Road Map

C O N T E N T S
ARTICLES
24 36
‘Data’ preneurship
Moving towards Data-
Driven Entrepreneurship
Business Archive
Steeping towards Better Business
World with Analytics
16 22
Aselector Technologies
Empowering Today’s Decisions
for a Better Tomorrow
Flutura
A True Catalyst Empowering
Business Models
32
TransOrg Analytics
Simplify | Optimize |
Organize | Accelerate

Editor-in-Chief Pooja M. Bansal
Managing Editor
Publishing Control Team
Rahul Niraj
Shruti, Sneha, Abhishaj
Art & Design Head
Associate Designer
Art & Picture Editor
Co-designer
Amol Kamble
Poonam Mahajan
karan Gaikwad
Asha Bange
Business Development Manager Megha Mishra
Business Development Lead Ashwini Pahurkar
Sr. Business Development Executive Asif Patel
Technical Head Pratiksha Patil
Technical Specialist
Amar Sawant
Digital Marketing Manager Prashant Chevale
SME-SMO Executive Uma
Circulation Manager Tanaji
sales@insightssuccess.com
January, 2020
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Equifax
Creating Insights that Power Decisions
iving in a data-driven society, analytics has come
Las a prominent answer to most of the data-related
queries. With a plethora of organizations rolling out
state-of-the-art analytics solutions, India’s hold on Data
Analytics is growing by leaps and bounds. As the
workplaces become more tech-driven and fast-paced, the
importance and role of analytics companies are increasing
day-by-day. These companies are foot-forwarding to help
organizations get timely insights for making decisions about
fleeting opportunities, precise answers for challenging
problems and uncover new growth opportunities.
Equifax Inc. is one such company operating in India
through Equifax Credit Information Services Private
Limited (ECIS). ECIS is a joint venture between Equifax
Inc., USA and six leading Indian financial institutions that
started operations in India in 2010. Since then, this credit
bureau has been consistently engaging members including
banks, NBFC’s, microfinance companies, and insurers and
is climbing the success ladder. Many amongst these
members provide data on repayment information on
millions of Indian consumers.
Equifax further grew its footprint in India through an
acquisition of an analytics firm – Equifax Analytics
Private Ltd. (EA) in 2014. EA is a fully-owned analytics
entity of Equifax that rolls out unparalleled customized
solutions thereby, enhancing business performance and
quenching the needs of the customers to the core. Backed
by global expertise, the company puts its best foot forward
“
HELPING
YOU MAKE
SOUND
DECISIONS
IN TODAY’S
ECONOMY
“

Cover Story
KM Nanaiah
Managing Director

1
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H
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MOST PROMINENT
ANALYTICS
COMPANIES TO WATCH!
“
We are the enablers of
real-time employment
verification
in assisting lending institutions to efficiently manage risks
and make better business and credit decisions. Its global
proprietary tools are customized to meet the requirements
of the Indian market. Perfectly blending differentiated data,
advanced analytics, state-of-the-art industry solutions, and
leading-edge proprietary technology, it brings in top-notch
offerings to the table.
Meet the Seasoned Professional
KM Nanaiah is the Managing Director of Equifax Credit
Information Services Private Limited (ECIS, an affiliate
company of Equifax Inc.,) and Country Leader of India &
MEA region of Equifax’s business. Under his aegis, the
Bureau (ECIS) and Analytics businesses (EA) have created
a prominent niche in India. He has proven skills of having
built a high-performance organization, setting up processes,
implementing controls, and introducing innovative
solutions to create success patterns and improve operational
efficiency.
More About Equifax
“
Living amid a data-driven society where numerous tools are
available to track customer habits, preferences, and
purchases, delivering solutions that help seamlessly
securing data is not an easy task. This is where Equifax
steps in with its high-velocity analytics and business
intelligence solutions that help enterprises globally to
measure monitor and manage their business levers
effectively. It stands tall as a distinguished provider that
works with clients across various industries such as
Banking, Insurance, Telecommunication, and Retail and
constantly strives to add value through sharing crossdomain
best practices. The company has been much
appreciated for its ability to blend incisive analytics with
the pragmatic business acumen to deliver cost-effective
solutions.
At Equifax, understanding and embracing the true value of
data alongside uncovering the meaningful insights for better
decision-making is a serious business. This business
imperative helps the company in embedding advanced
analytics and being at the forefront of ‘Innovation’.
Equifax combines powerful, AI-enabled analytics
capabilities with powerful data resources, delivering vital
answers for advancing organizational performance while
minimizing risk. Its unrivalled consumer, commercial and
employment data assets alongside data sources showcases a
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Digital Lending Journey Enabled by Equifax
Solutions
Equifax powers Customers digital lending or
straight-through processes aspirations via:
Data and Insights
Understanding consumer credit behaviour is what
we do for a living
Bureau Data (Retail, MFI and SME) and Alternate
data
High data acceptance
Data standardization and data quality
Analytics:
Specialized BFSI focused analytics on powerful
data
Specialized BFSI focused analytics with
internationally acclaimed products and service
delivery is our strength
Unique insights
Custom-built solutions
Broad-based solutions that work across business
units
Technology
Ÿ Tools and platforms for data analysis and decisionmaking
Ÿ Proprietary searching and matching algorithms
Ÿ Multi bureau intelligent routing capability
Ÿ System to System connectivity
Ÿ Access to global technology expertise and thought
leadership

“
We empower business
and consumers with
the information they
can trust
portfolio of innovative analytics solutions that successfully
deliver relevant, actionable insights for generating bottomline
results.
Valuing Customers
“
The company believes in delivering customer-centric
solutions. With its deep knowledge and ability to use credit
bureau data, the company is providing the right services to
the right customers. The access to credit bureau data after
getting requisite authorizations from the respective financial
institution gives it an extra edge over its competitors. The
company has a unique data asset to make better decisions.
Its predictive analytics and benchmarking solutions backed
by significant data help organizations in empowering their
‘Today’ and making them ‘Future-ready’.
These breakthrough enactments have helped Equifax in
establishing long-term relationships with its clients. No
doubt the customers trust the company’s expertise and
innovative technology to analyse, predict, and understand
the impact of evolving trends related to employment, fraud,
strategic markets and credit.
Employee Satisfaction Matters
A content employee is a business imperative at Equifax.
In today’s ever-changing business environment, all other
factors and tangible assets being similar, it’s the brilliance
of the human capital that becomes an intangible asset and
game-changer for any organization. It’s the strategic
differentiator in a ‘Knowledge Economy’.
A content employee is a motivated self-starter and is an
organization’s delight whose productivity can be

ascertained both qualitatively and quantitatively. At
Equifax, the first check and balance starts at the hiring
stage, to get the ‘Right Fit’ not just technically but
culturally as well. It rolls out an efficient ‘Induction Plan’
that successfully assimilates the employee to the company’s
Vision, Mission, Values and Goals seamlessly.
The company focuses on the overall development of its
employees by embracing a hassle-free work environment,
challenging roles and responsibilities, opportunities to learn
and thrive, etc. Its open and transparent communication
channels, multiple avenues for recognition and appropriate
rewards, enhances affinity for the organization and keeps
the employees committed towards given tasks.
Equifax’s Take on Technology
With recent technological advancements, examining large
amounts of data to uncover hidden patterns, correlations
and other insights has become much easier. The emergence
of ‘Cloud’ is driving the organizations towards a better
future. On the other hand, the business requirement is also
changing and is setting up new business decision trends and
providing the industry with a more secure and scalable
environment.
“
Delivering actionable
insights throughout the
customer lifecycle
Acknowledging this scenario, Equifax has come up with a
unique cloud-based decision management platform –
‘Interconnect’. This platform is designed to help financial
institutions in optimizing decision management thereby,
transforming their application to decision lifecycle.
Aiming for Better
“
Analytics is one of the fastest-growing industries across the
world. Considering this, the company is moving forward
with an aim to bring cutting-edge analytics techniques like
Machine Learning, Deep Learning, Big Data, and Artificial
Intelligence to customers. It promises to consistently solve
financial industry challenges like New to Credit, Fraud,
Digital Lending, Risk and Credit assessment, Anti-Money
Laundering and Employee Verification. The company is
dedicated to aggregate alternate data sets to provide new
insights to customers and outperform own milestones in
coming years.

Aselector
Technologies
Empowering Today’s
Decisions for a Better
Tomorrow
Ashutosh
Founder
ata Analytics is successfully helping various
Dorganizations in harnessing their data and
unlocking the doors to countless opportunities.
There are a plethora of organizations that are rolling out
exceptional analytics solutions leading to smarter business
moves, proactive operations, profitable outcomes and
satisfied client base.
Aselector Technologies is one such organization striving to
help organizations make better business decisions with its
state-of-the-art analytics consulting services and distinctive
online platforms – datapotential.com and aselector.com.
While datapotential.com is an advanced statistical online
survey platform, aselector.com is an AI-based knowledge
management platform. Leveraging cutting-edge
technologies, both the platforms are backed by proficient
analytics capabilities.
The company is well-equipped with a pool of professionals
having global exposure and experience in providing worldclass
industry-leading solutions and practices across several
multi-national companies. Its comprehensive analytics
solutions help organizations in surpassing the industry
challenges and meeting their objectives with utmost
excellence. Since inception, it has been undertaking market
research, process improvements, cost reduction, employee
engagement and other challenging projects to quench the
needs of its clientele to the core.
Meet the Multifaceted Persona
An eloquent speaker and a thought leader on AI and
statistical methods, Ashutosh stands tall as the Founder of
Aselector Technologies (OPC) Pvt. Ltd. He has more than
two-and-a-half decade of experience in driving leadership
roles in quality, data analytics, transformation, program
management and consulting across multinational
companies.
Under his aegis, Aselector help companies in identifying
the key improvement and focus areas using surveys for
collecting customer preferences alongside embracing
analytics to get the right actionable insights.
The Core Competencies
The company help organizations in converting every
challenge into an opportunity via:
Aselector – an AI-based platform, which can make
intelligent decisions and route the user to the quickest
resolution. It can be implemented for employees as well as
directly for customers on their corporate website.
Data Potential – an online survey application, which
implements the latest technologies and statistical
capabilities to create engaging surveys supported by text
analytics and statistical tests. It has the potential to manage
16 | January 2020
www.insightssuccess.in

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survey services and support customers from concept to
custom surveys followed by detailed analytics on the
responses.
Analytics and Process Improvement Consulting – It
provides a detailed assessment of organisational data and
processes to craft out actionable insights as well as
recommendations for improvement. Accredited by
International Lean Six Sigma Institute, UK, the company’s
six sigma and lean training academy is backed by industry
experts and improvement specialists. Aselector uses a host
of platforms and applications like R, Python, Minitab, SQL
and others depending on the best match of requirement with
tool capability.
Being Ahead of All
The company focuses on delivering quality insights that act
as a key differentiator for its services. The perfect blend of
statistical expertise and data science capabilities gives it an
extra edge to offer engaging surveys with reduced customer
effort and a full set of tools for better analysis.
Acknowledging the customer needs and keeping up with
times is what helps the company in outshining its
competitors and offer out-of-the-box solutions for its
clientele. It’s aim to consistently provide higher quality
results across SMEs has helped it in creating a niche in its
segment.
Being at the forefront of ‘Technological Innovations’, its
knowledge management software can make automated
decisions and significantly reduce the time for resolution
and accuracy. Aselector is on a mission to help
organizations with cost-effective solutions to flourish and
withstand the complexities of the market. Its core values of
the pursuit of excellence, integrity, appreciation for ideas
irrespective of source, and mutual respect empowers it to
stand against all odds.
The Big Picture
With each passing day, the companies in India are
unlocking opportunities to leapfrog some of the
cumbersome systems and applications directly to web and
app-enabled faster methods. The nation is witnessing a shift
– large IVR systems are giving way to the web-based SaaS
applications, banking check clearance systems have moved
to software-based imaging systems, use of intelligent
chatbots is reducing the need for a call centres.
www.insightssuccess.in
MOST PROMINENT
ANALYTICS
COMPANIES TO WATCH!
Instigating
Better Business
Decisions is our
forte
”
All of these are tech-enabled platforms that are reducing the
costs of traditional methods. These allow companies to
spend more on digital marketing and get more customers
while reducing the cost of service. Analytics is another area
that can significantly reduce wasted effort and target sharply
to customer and business needs. The large organisations,
therefore, have data science teams to allow them to get the
edge in competition.
This movement to technology-enabled initiatives also poses
some challenges, especially for organisations who do not
have an IT background. It is often difficult for them to know
what would be the most suitable applications for them. It
requires expert guidance, without which, they would either
not take any steps or would end up spending significantly
on ineffective options. Technology enablement and process
improvements are not optional any more. The large
organisations have bigger financial muscles to make them
better in this area, but smaller organisations can also take
targeted initiatives to stay relevant.
And, the Journey Continues
”
The use of data analytics is still at its nascent stage in most
of the SMEs. With data being the driver of future
leadership, the organisations are recognising this and
putting their efforts in this space. This field is definitely
going to grow with machine learning, AI, data science and
NLP. Acknowledging this scenario, Aselector is all set to be
a significant part of this journey and not only support
organisation on their future roadmap, but also develop new
tools and techniques to bring out innovative and effective
solutions to the market.
January 2020 | 17

Now & Next
Digital Transformation
Journey & Future Road Map
osmo Films is working on Cloud First policy from
Clast few years and benefits of its strategy started
reflecting on our business. Today we are 100 % on
cloud and have time to focus on solving the business issues
rather than just fighting to keeps the light on. I remember
earlier companies were not ready to go on cloud but today
most of them are going on cloud with just two drivers one is
the security & second is the speed of deployment. Cost may
be the factor for some of them but in today’s time I feel
speed & security is more important than anything else.
New Technologies are challenging the old business models,
old & proven methods are becoming obsolete as they are
not designed to respond with the speed required in today’s
time to meet the customer expectations. More and more
automations are happening day by day to help business
requirements and success of this automation at one
company provoking other companies to adopt it so that they
are not out of the growth race. Many studies have been
done & established the fact that more Digital will bring 3X
growth compare to the companies who are not adopting it.
New technologies like Artificial Intelligence, Machine
Learning & Internet of Things (IOT) are getting matured.
Industry 4.0 helping operational automations & going
beyond just the process automations. It has improved
operational efficiencies which are helping organizations
growing faster & setting new benchmark of customer
satisfaction to customer delight. Robotics has helped
organizations to automate the process which were very
complex in nature & repetitive at the same. RPA are getting
used as the first stage automations tools in organizations &
it is helping IT to gain the trust of Management which in
turn helped to get more budgets from them along with
support & commitment. Success stories videos of
automations getting published on various platforms helping
others to co-relate & building business cases in their
respective organizations.
Many times organizations are facing the challenges of
required talent issues in market and failing to achieve the
business goals. Vendor selection has become more critical
than earlier due to complexity involved into these projects
and experts not available inside of these technologies. I am
sure in coming days this issue will get fixed significantly to
bridge the demand & supply gap as was these case with
other technologies in past.
In Cosmo Films, We have taken several steps which have
helped us a lot. For example all the payments related to
customers, Vendors and employees are automated and no
cheques are accepted or given to them. This automation of
ERP, CRM & HRMS with Bank Interface has reduced the
time from days to few minutes and accuracy has gone up
significantly. Automation of Master Data without manual
interventions along with all checks has reduced response
time from many days to few minutes to all our internal
customers. Audit is another area in which due to
automations Business risks are getting eliminated with very
low cost and Management gets happy as now it is not
depend on manual interventions. It also helps to bring
accuracy in reports. For example, at the end of month, all
the open production orders get closed, PR open beyond a
time get closed automatically, Open PO’s get closed,
Customers have not done any business transactions in a
defined period gets blocked, a lot of transactions like this
are automated and has no or very less manual interactions
which helps business to eliminate a lot of risk. We have
vision to automate our offline process to online process for
example quality testing happens post production but if we
can do it at the time of production can become a game
changer for us. We have identified many more such process
and certain to achieve high level automations with the help
of new technologies.
Any Automation which is done with no change or very less
change in people practices or helping them to remove the
18 | January 2020
www.insightssuccess.in

ABOUT THE AUTHOR
Jagdip Kumar is Head-IT at Cosmo
Films Limited – a global leader in
speciality films for packaging,
lamination and labeling
applications. He has a wide-ranging
experience of completing large IT
projects in transforming business
and implementing ERPs in various
industry domains. He is a digital
transformation professional having
hands-on expertise across various
domains including Polyester, Textile,
Automotive, BOPP & Thermal.
Jagdip Kumar
Head-IT
non-value added activities are seemed to be more
successful. If we start automation project with big practice
changes chances of failure are very high. We shall explore
doing the pilot projects with start-up echo system as they
may help to get quick success with low budgets.
IOT Projects are driving lot of automations on shop floor
and helping organizations to capturing key inputs without
doing implementations of complete MES systems. For
Small and Medium Enterprises (SME) it was not possible to
adopt Manufacturing Execution System (MES) systems due
to high cost & non availability of interfaces with old or
nonstandard equipment’s. IOT has helped lot of such
organizations. IOT can be implemented for a particular
process or for a particular function. Block Chain is
enhancing the trust and helping to build more values
throughout the supply chain, for example if a diabetic
person buying the insulin, he can scan the QR code to check
whether his packet temperature was maintained throughout
the supply chain post manufacturing to warehouse to dealer
to wholesaler to retail medical store or not.
All the technologies and its usage has to improve the people
lives as this is one of the fundamental which I strongly
believe driving all the technologies advancements. New
Technologies will keep emerging as well as customer
expectations. This is a journey, let’s begin our one.
www.insightssuccess.in
January 2020 | 19

Flutura
A True Catalyst
Empowering
Business Models
Krishnan Raman
Co-founder & CEO
pportunities always bring in numerous challenges
Oacross the Industrial Automation segment. And,
surpassing these challenges becomes crucial when
it comes to creating a niche and magnifying a brand
identity. With technology joining the foray, business
enterprises are striving to be at the forefront of ‘Innovation’
and embracing the market ‘Change’ to its core. They have
now started acknowledging the new-age tech-enabled
advancements like ‘Exploring oil’ without even drilling,
Sophisticated Auto-calibration of equipment in seconds,
Fully autonomous Oil-wells, Self-healing machines, etc.
Founded in 2012, Flutura Decision Sciences & Analytics
is one such AI Solutions company that focuses on
enhancing two core business objectives of ‘Asset Uptime’
and ‘Operational Efficiency’ across the Industrial
Automation segment. This is achievable with its AI-based
platform – ‘Cerebra’ tuned for Industrial Internet of Things
(IIoT) in Oil & Gas, Process Chemicals, and Heavy
machinery manufacturing industries, powering connected
assets and connected operations use cases.
Here are some of the key differentiators of Cerebra:
Outperforming Accuracy, Time to Value (TtV) and ROI
- Have achieved >95% accuracy of models in data-rich
environments
- Robust anomaly detection and never before seen insights
in limited data environments
- 5x – 7x faster implementation time compared to its
competitors
Bringing Data Science to Engineers
22 | January 2020
- Multi-domain physics features power Cerebra’s machine
learning algorithms
- Aids accelerated data-driven root cause analysis of
operations and engineering events
- Self learns and surfaces patterns & exceptions which is
worthy of investigation
Empowering Technology, Operations, and Engineering
nuances
- Highly extensible & robust Universal Machine Modelbased
on ISA, ISO & SOC2 standards
- High performance & scalable bleeding-edge technology
for real-time large scale deployments
- 400+ IIoT specific features – one of the most
comprehensive in the industry
Meet the Seasoned Professional
Krishnan Raman is the Co-founder and CEO at Flutura
Decision Sciences & Analytics. He has been instrumental in
maximizing the reach of Flutura and making it a numero
uno IIoT Intelligence organization serving the Engineering
& Energy industries.
His years of experience and domain expertise have carved
him into a pragmatic thought leader in Analytics and
Industry 4.0. Under his leadership, the company is focusing
on M2M Analytics and is engineering massive process
transformations for organizations across a variety of
industries. He has been honoured as one of the ‘Bulls of
Technology’ in Houston, Germany, and Japan. He has a
wide-ranging experience of speaking at various
International forums and was also the keynote speaker of
PTC event held in Tokyo.
www.insightssuccess.in

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What Made it Large?
“One important aspect where Flutura is uniquely poised is,
we have a world-class multi-disciplinary team of petroleum
engineers, mechanical engineers, electrical engineers &
computer science folks shaping Cerebra,” says the core
team. “We believe that the only way to succeed in the
Industrial IoT space is to empower engineers to harness the
power of data science. Towards this, we are developing first
of a kind role for the industry – Industrial Engineering
Data Scientist,” they added further.
Living by ‘Flutura’ which means ‘Butterfly’ in Albanian,
the company is putting its best foot forward in transforming
the decision-making processes across the organizations. The
key attributes which have helped it in rolling out intelligent
analytics solutions over the years are:
Deep Domain in a Box
Working prototypes that are Released Early & Released
Often is something that team Flutura takes seriously. It
helps in understanding the end user’s mental model, which
helps in fine-tuning Cerebra’s features aligned to an
Engineer’s mental model.
Integrating Physics & Statistics
The company has successfully blended physics and
statistics to deliver the best. For instance, it has integrated
first-principle RPM-Torque curves with Statistical Data
models to derive insights.
Harvesting Tribal knowledge
It has identified that the tribal knowledge which lies across
the organization among experienced engineers can be
harvested through heuristics module for building advanced
features.
Scaleable ‘Fire-hose of Sensors’
Its holistic platform Cerebra is highly scalable and fit for
specialized data stores and high-performance data formats.
Tangible ROI
Going through customer feedbacks helped the company in
embracing an action-driven approach that directly translates
into tangible ROI.
Deploying on the Edge
The company has deployed a strong edge intelligence
module on LNG vessels for real-time diagnostics. It
consistently replicates its proven model of socializing with
early adopters and industry organizations for the invaluable
inputs of its solutions.
Treading the Extra Mile
Flutura is well-equipped with specific digital assistants
addressing super-surgical engineering issues. With each
passing day, the company is improving its skill-sets and
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”
adding new features to the intersect of Engineering
operations, Business processes and Economics with an aim
to unlock maximum value from the IIoT solutions. Here are
some of the key points that have the potential to quench the
needs of the clientele across diversified industries:
Ÿ
Ÿ
Ÿ
”
Transforming
operational functionalities
and generating actionable
business insights
is our forte
The company has a library of common repeatable assets
(rotary equipment – pumps, engine, compressor, turbine,
etc.) and a library of flow-based process models used in
the industries it caters
Flutura has a unique machine meta-model to onboard
assets and process digital twin. There have been
instances where this model has helped it in integrating
complex assets in a couple of days
The company has an end-user customer group that is
focused on use case elicitation, use case detailing and
ROI calculations. It constantly stays in touch with its
customers and conducts periodic focus group
sessions/workshops with its existing as well as new
customers
A Futuristic Approach
Flutura aspires to stand amongst the leaders in providing
‘Reliable Industrial Intelligence’. Since inception, its prime
focus is on creating an Asset and Process-centric platform
that has the knacks to withstand the complexities of the
market. It is committed to creating verticalized Cerebra
Nano apps for its focussed Industry sectors to solve highvalue
business/engineering problems. Acknowledging that
industrial engineers have to be empowered to harness the
power of data science, Flutura has launched the world’s first
‘Engineer’s workbench’ for the democratization of AI for
Industrial operators and engineers.
January 2020 | 23

MOVING TOWARDS
DATA-DRIVEN
ENTREPRENEURSHIP
Every day it seems that the
technology is pushing the
boundaries of what
entrepreneurship can deliver to the
society. Recent developments in
technology are shaping the future of
the entrepreneurship. The current
approach towards entrepreneurship in
India has gone through a great change.
We are living in a data-driven society
where numerous tools are available to
track customer habits, preferences, and
purchases. Today, entrepreneurs have
access to this entire customer's data.
This data is used as the foundation of
new business ventures. It is interesting
to imagine the power that
entrepreneurs are going to have when
so many different sorts of data are
available.
In India, data science domain has a
great potential and opportunity to drive
change in the society. As per the
alarming trend, India is in need of as
many as 45,000 data scientists at this
moment. Institute of product leadership
recently hosted data science summit
24 | January 2020
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‘Data’ preneurship
www.insightssuccess.in
January 2020 | 25

2018 in Bangalore. The motto of this summit was to skill
professionals to become a data-driven entrepreneur and
create newer entrepreneurship models. Every professional
who is engaged in customer and business-driven innovation
should become a data-driven entrepreneur for better
business growth.
Social Problems Signifying an Opportunity
In India, social problems have huge potential to encourage
the data-driven entrepreneurship. Recognition of problems
in a correct manner is the most important factor for datadriven
models. Traffic management shows a great
opportunity for data-driven models as data generated in this
sector is immense. The placement of sensors on traffic
signals and roads to monitor the vehicle density at given
time creates a large amount of data and it is possible to
control traffic signal through IoT by using this data system.
Many startups in India are eager to collaborate with the
government to resolve traffic problems and emerge with
innovative ideas.
Other sectors which could get maximum benefits from datadriven
models are Healthcare and Agriculture. Data-driven
entrepreneurship has the ability to transform the healthcare
sector. Healthcare sector has the large amount of medical
data which is helpful to predict and prevent the disease,
reduce medical cost and improve personal healthcare. In
this sector, numerous organizations are using this data to
personalize and increase the healthcare of their patients.
This data is gathered in the form of digital data as a result
patients are using personal digital health tracking devices to
take care of their health.
Apart from above sectors, agriculture could also get
maximum benefit from data-driven models. Data-driven
models help to resolve issues such as determine the correct
market price for crops, weather conditions & correct
method to cultivate crops.
Data-Driven Entrepreneurship in India
Introduction of new data centers by Microsoft Azure and
Amazon Web Services (AWS) are accepted by traditional
companies. Various companies in India are using data to
gather insights of the organization. The access to this data
helps organization to maximize security with minimum
governance.
Due to digital India campaign, there is a huge opportunity
for data-driven models. Easy access to mobile internet
makes data faster and cheaper than ever before. A large
amount of data is generated by mobile companies which
operate across entertainment, shopping, banking, and
traveling etc.
Recently, Uber launched 'Movement' in India to support
data-driven urban planning in four cities. These cities
include Delhi, Mumbai, Bangalore, and Hyderabad. The
Uber tool uses data from millions of trips to help planners
and peoples to analyze transportation patterns and make a
wise investment in a future infrastructure project. This tool
can also help people to discover patterns, rush hours, road
closures and the impact of events to help optimize travel
time.
Use of Data for Better Governance
Quality data if analyzed properly, it can be helpful for
programmatic decision making, proactive policy revisions
and efficient delivery of schemes. Comptroller and Auditor
General (CAG) launched Centre for Data Management and
analytics to analyses relevant data for auditing process. The
main purpose is to create a data-rich environment in union
and state government to build capacity in audit and account
department.
The Indian government is working on an open data policy
under the department of information and technology to
encourage a sharing of information between various
departments and across ministries. In many states,
municipal corporations have tie-ups with entrepreneurs to
standardize city data. The government encouraged startups
and technology companies which offer a data-driven model.
These data-driven models will help the government to
increase efficiency in its working.
With the improvement in the entrepreneurship system,
many things have changed. The credit for this change in
mindset goes to entrepreneurs, startups, government, and
industry. They have shown a strong desire to take India
towards data-driven models. Data-driven entrepreneurship
is taking an extraordinary shape in India. Though more has
to be done, there is a definite hunger to support data-driven
entrepreneurship. This is the best time to support
entrepreneurs, startups, government, and industries to build
a data-driven entrepreneurship.
26 | January 2020
www.insightssuccess.in

Revolution 2.0
Nakul Shah
Director - Sate Development
28 | January 2020
www.insightssuccess.in

An
Overview
to Industrial
Revolution
2020
ABOUT THE AUTHOR
Nakul Shah is the Director of Sate
Development – India’s first Blockchain
Company. He is a longtime creative
thought leader in financial markets and
innovation, and has played a
significant role in the adoption and
application of technology. He started
his career at State Street Corporation
in Boston, which is one of the world’s
biggest and oldest providers of mutual
fund, pension processing and asset
custody services. He is trained in
Bitcoin and Blockchain technology
from South Africa and holds a Masters
degree in Financial Engineering from
The University of Michigan Ann Arbor,
USA.
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At present, the entire world is in the throes of a
revolution brought about by emerging
technologies, which has a stark difference when
compared to the periodic waves of change in technology
that the world has witnessed over the last couple of
centuries. Major technological advances have been made
across a range of fields, including blockchain, information
communications technology (ICT), machine learning and
robotics – which are a part of artificial intelligence (AI),
nanotechnology, biotechnology and quantum computing, to
name a few. It’s expected that these breakthroughs will
bring about a major transformation in the way societies
function, thereby disrupting the entire ecosystem.
The technological advances in question are driven by a
digital revolution that commenced more than four decades
ago. These innovations are centred on the gathering,
processing, and analysing of enormous reams of data
emerging from the information sciences with implications
January 2020 | 29

for countless areas of research and
development. These advancements
have a potential for enormous social
and economic benefits, improved
efficiency, and increase in productivity
across a host of sectors.
These trends neither exist in their own
silos, nor can they be applied in
isolation. Thus, IT leaders must work
collaboratively with companies that
have expertise in a number of
emerging technologies so they can
determine the correct combination of
trends that can drive the maximum
innovation. For instance, artificial
intelligence (AI) with
hyperautomation, blockchain and edge
computing can be combined to develop
highly integrated city spaces and smart
buildings. Moreover, technology
combinations like these help with
further democratization of technology.
Sate Development, a leading vendor in
the emerging technology space, has
listed down the top 8 technology trends
which are likely to disrupt the
industrial revolution in 2020:
5G Network – This is the most
enigmatic upcoming technology which
can support 1000-fold gains in capacity
with a 10Gb/s individual user
experience at low latency.
Autonomous Driving – With the help
of data analytics, operations like
automated lane changing, braking and
automation of other car functions are
on its way to getting streamlined
Internet of Things – Presently, edge
computing is fuelled by the
tremendous growth of Internet of
Things, however, in the coming years,
it is expected to leverage a set of
distributed cloud services to develop
an unstructured architecture.
Artificial Intelligence – Machine
learning, robotics and user interfaces
like gesture and speech recognition
will grow to enhance productivity and
eliminate manual intervention.
Virtual and Augmented Reality –
Major upgrades in the technology
infrastructure and an ecosystem of
several apps for consumers and
enterprises could potentially make this
industry growth multi-fold.
Cloud Technology – With more and
more hosted services moving to cloud
based infrastructure, all IT services and
web apps are expected to be delivered
through the cloud as cyber security
becomes better.
Blockchain – One of the biggest
buzzwords in the last 5 years will
continue to impact the industry with
different use cases of blockchain being
developed across several industry
sectors. Its streamlined nature, secure
contracting ability and seamless
transactional infrastructure will drive
commercial use.
Quantum Computing – Though
quantum computing’s adoption is
unclear, the technology is growing
significantly and its applications are
unparalleled. Thus, small quantum
technologies could be commercially
available in the coming years which
would help businesses reduce costs,
increase revenue and lower
infrastructure investments.
The biggest hindrance to the adoption
of above technologies is the
international environment which is
hardly conducive to discussions on
how best to coordinate responses to
cross-border dilemmas emerging
around new technologies. Though,
many existing multilateral platforms
have shown to be unsuitable for
resolving challenges, the international
community and regulators are
notoriously slow at adopting new rules
to deal with challenges. In contrast,
corporate players seem to be racing
ahead with an intent to leverage the
emerging technologies to shape
mankind’s future and improve
processes.
As technology evolves, it also has the
potential to expose your business to a
variety of threats, such as social media
crises, ransomware scams, and bad
press that spreads like wildfire. Digital
technology has played an important
role in enabling the rapid growth of
crises. Thus, you must access and
activate crisis management
methodologies swiftly in order to keep
pace. Sate Technologies, a renowned
vendor for digital marketing and app
development services, recommends
that when crisis strikes, technology
will enable it to move quickly. Thus, an
organization must respond in kind in
order to gain control of the situation.
Sate Technologies assists by use of
reputation management services
through digital media, as well crisis
management app to ensure that
stakeholders have instantaneous and
reliable access to crisis management
plans.
Technology trends in 2020 will come
with unfathomable innovation as well
as risks and its essential for every
business to choose the correct vendor
in order to help them navigate the
disruptions brought about by the same.
30 | January 2020
www.insightssuccess.in

TransOrg
Analytics
Simplify | Optimize
| Organize | Accelerate
Naveen Jain
Founder & CEO
he below excerpt showcases the distinctiveness and
Tacumen of a holistic AI company – TransOrg
Analytics that is consistently striving to roll out
intelligent and scalable solutions for the betterment of its
customers.
Kindly brief us about your Company.
TransOrg Analytics is an award-winning player in
‘Analytics and Advisory’ space. Founded in 2009, TransOrg
is headquartered in Gurugram, India with a global presence
in the US, UK, Singapore, India and the Middle East. Its
global clientele includes Fortune 500 companies and
industry leaders in sectors like Banking, Financial Services,
Insurance, Telecom, Hospitality, CPG, Retail, E-commerce,
Travel & Aviation.
TransOrg has a strong team of over 80 high-performing
Data Scientists, Data Engineers, Visualization experts from
top schools and leadership with strong academic credentials
and collective work experience of over 100 years with
reputed organizations.
TransOrg provides exploratory, predictive, prescriptive and
actionable analytics to improve the efficiency and accuracy
of business decisions leading to substantial financial gains
for client’s business in the areas of marketing science,
customer analytics, fraud and risk analytics. It believes in
providing scalable, cost-effective and customized analytics
solutions and services to help clients realize both short-term
tactical and long-term strategic value.
Its expertise lies in assimilating structured, unstructured,
semi-structured, social media and text data to create a real-
32 | January 2020
time 360-degree customer’s view and helping its clients in
areas like sales & marketing, customer management, risk &
fraud, supply-chain etc. Its data scientists have creatively
used open-source and Big Data technologies to develop a
suite of productized services and industry-centric
proprietary predictive and optimization models.
In the past few years, TransOrg has expanded its range of
solutions & services to set-up its data engineering and
robotic process automation (RPA) practices for its global
clients in partnership with leading on-premises and cloud
service providers like Cloudera, AWS, Google Cloud and
Microsoft Azure.
It has also developed a cutting-edge automated machine
learning (autoML) platform called Clonizo that delivers
immediate ROI on high impact business use cases by
deploying predictive models with just ten clicks and easily
scaling up to hundreds of models in no time. The use cases
vary from identifying profitable customers to acquire,
improving cross-sell, up-sell and retaining loyal, high-value
customers. It can even prevent frauds by analyzing
streaming behavioural data along with historical data
leading to up-to 5X returns.
TransOrg prefers to operate as an integral part of its client’s
team by complementing the clients’ capabilities rather than
disrupting the existing systems and processes.
Brief us about the Founder/CEO, and what was the
source of inspiration for you to be in the Analytics
Solution Providers segment.
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1
T
H
E
Naveen Jain, Founder and CEO of TransOrg Analytics
has over 25 years of diverse experience across functions
including marketing analytics, business & product
development, consulting, operations, finance and
investment banking. Naveen has spent most of his career
with American Express. In his last role as Senior Vice
President with American Express, Naveen was leading a
marketing analytics team of over 100 data scientists and
data engineers people who were working with 20+
international markets. Naveen is an engineer from Delhi
College of Engineering and MBA from IMT, Ghaziabad.
A visionary and a leader with strong business acumen, saw
an opportunity of offering analytics services to companies
in India way back in 2009 when most analytics companies
were targeting mature markets such as the US, UK &
Europe whereas there was a huge gap in the Indian market
in terms of sophisticated functioning using insights from
data.
His strategy paid off since for most overseas focused
analytics companies, that do not start with high-end and
complex analytics problems, it takes a long time to build
the trust of overseas clients. Whereas in India TransOrg
worked on complex business problems using predictive
analytics solutions since its inception becoming successful
in establishing analytics as a precursor to make ingenious
business decisions for its Indian clients.
TransOrg’s non-conventional route of offering affordable
analytics services to Indian companies eventually helped it
in successfully building a profitable business in India and
abroad with over 70 clients most of whom continue to
retain its services over the years.
What are the different products and services provided
by your company, setting you apart from your
competitors?
TransOrg specializes in marketing & customer predictive
analytics including digital marketing, web, mobile and
social media.
Marketing & Customer Analytics
TransOrg provides a comprehensive suite of marketing and
customer analytics solutions through advanced quantitative,
statistical analytics and big data tools to deploy tailored
marketing programs focused on fulfilling customer needs
while also contributing towards revenues and profitability.
Marketing Mix Modelling
Companies use multiple media channels and promotions
such as TV, radio, internet, mobile and print advertising as
well as price discounts, coupons and bundled offerings. A
complex mix of own actions, competitors’ actions,
regulatory changes and market events affect a product’s
performance. The challenge lies in correctly separating the
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effects of marketing activities from all the above
components.
Social Media Analytics
TransOrg can provide a customized and dynamic dashboard
that fetches messages, posts and tweets on a real-time basis
from a variety of online sources such as chat or review
forums, Facebook, Twitter, blogs and other social media
websites. These dashboards can be customized to display
relevant statistics and analysis including deciphering of
slang and colloquial phrases to help understand what people
truly feel about a client’s products and services instead of
merely applying rudimentary analytics based on the
frequency of words or phrases used.
Text Analytics
IVR transcripts, Twitter & Facebook handles, surveys,
blogs, news reports and chat forums are rich sources of
customers’ feedbacks, opinions, queries and complaints. To
refine the product, servicing and marketing strategies it is
valuable to understand “who” said “what”, “when”,
“where” and “why”. Its text analytics solutions turn
unstructured text into structured data so the client may
understand the context of each conversation, accurately
gauge customer sentiment be it positive or negative and
include these trends while performing predictive analysis.
Data engineering services
TransOrg assists its clients with on-premise big data
architecture & deployment with partners like Cloudera and
MapR and on-cloud deployment with partners like AWS,
Google Cloud and Microsoft Azure. It works on ETL/ELT
processes to create data pipelines, help in data cleaning and
building data marts & data lakes.
Robotic process automation
A relatively new service line where TransOrg is automating
existing manual processes such as extracting text from
unstructured data sources like scanned and digital PDFs
(data extraction), Google reviews (for merchant
classification), Social media data (Twitter for sentiment
analysis), CRM data (customer sentiment and NPS
analysis) and images (for object detection).
Clonizo
TransOrg recently launched an automated machine learning
platform called Clonizo to wide reception from Indian &
international clients. Clonizo delivers immediate ROI on
high impact business use cases by deploying predictive
models with just ten clicks and easily scaling up to
hundreds of models in no time. The use cases vary from
identifying profitable customers to acquire, improving
cross-sell, up-sell and retaining loyal, high-value customers.
It can even prevent frauds by analyzing streaming
behavioural data along with historical data leading to up-to
5X returns.
January 2020 | 33

What are the key attributes that helped your company
overcome the challenges that it faced during its
establishment?
Way back in 2009, the practice of basing business decisions
on strategic analytical insights was not commonly prevalent
in India. Businesses in India are cost-sensitive hence
TransOrg maintained its focus on practical, actionable and
measurable ROI-driven analytics solutions e.g., a leading
telecom service provider earlier was using MS Excel-based
solutions for customer acquisition, engagement & retention,
TransOrg alleviated their top-line revenues by xx% using
sophisticated analytics models.
Investing in its employees has been in TransOrg’s DNA
since its inception and it translates from its CEO Naveen
Jain who has set a culture of continuous learning in the
organisation. With a paradigm shift in the technology space,
there has been a continuous investment in upgrading the
team in new-age machine learning techniques, deep
learning capabilities, open-source and Big Data
technologies, such as ‘R’, Python, Hadoop and Spark.
Over the last 10 years, TransOrg has been striving to
maintain the balance between its growth story and keeping
their customer at the forefront. Repeatable analytics
solutions frameworks leading to low implementation costs
and quicker project turnaround is a win-win situation for
both TransOrg and its clients.
With the massive tech-enabled advancements, what are
the opportunities and challenges evolving with
it?Keeping in pace with Big Data and cloud computing,
TransOrg has formed a partnership with prominent cloud
and on-premise solution providers to arm its clients with the
power to predict future scenarios with better accuracy.
Share with us your company’s contribution to its sector.
TransOrg has improved the industry’s awareness, adoption
and utilization of advanced analytics, machine learning and
AI solutions to solve some of the toughest business
problems such as on reducing customer acquisition costs,
predicting customer lifetime value, reducing customer
churn, forecasting demand for 1000s of SKUs in real-time
and using computer vision and machine learning for object
detection.
How do you motivate creativity and innovation in the
workspace while maintaining a healthy work
environment?TransOrg encourages open communication
with employees and keep them involved in the company’s
strategies and challenges and always inviting and
integrating their inputs and suggestions to improve its
business practice.
Encouraging creativity is the key to embracing innovation
at TransOrg as it promotes experimentation and learning
34 | January 2020
and improving from failures thereby rewarding and
recognizing creativity and innovation.
TransOrg encourages employees to think outside the box by
exposing them to increasingly challenging and exciting
projects outside the scope of their comfort zone giving them
a breadth and depth of exposure and an opportunity to
upskill and a chance to try something new with our motto
of “no idea is a bad idea unless proven otherwise”.
TransOrg has a team with diverse skills and strengths
including skills in account management, project
management, domain expertise in BFSI and non-BFSI, data
science, data engineering, data architect, visualization
amongst others.
Fostering an inclusive and fun team environment, TransOrg
provides freedom and flexibility in how work is executed,
offering the space for knowledge sharing, supporting
employees in taking risks, encouraging alternative points of
view and inspiring people to freely voice their opinions.
Brief us about the current scenario of Analytics space
and your company’s future plans.
TransOrg is presently developing ground-breaking analytics
solutions for clients and adding new capabilities in video,
image and voice analytics. For example, it is converting
voice to text and then analysing the text to support use
cases like automating sales orders for retailers and CPG
clients. It is developing these solutions for Indian clients
since there is a wide variance in dialect, accents and
languages in India. These solutions are ideally suited for
clients with heavy usage of call centers and relationship
management IVRs or call management applications.
It’s working with large federal institutions and diversified
heavy-industry manufacturers in international markets to
solve more complex problems using predictive analytics
and Big Data in the Internet of Things (IoT) including
Industrial Internet of Things (IIoT) such as:
- Predictive analytics in building & facilities management
to improve equipment utilization, occupant comfort,
climate control processes and gain financial efficiency
- Predict asset failures to augment asset management
processes and avoid costly interruptions
- Predict performance (failures) of refractories products
- Optimize refractory product composition to conform to
end-client specifications on quality & performance
- Forecast events to optimize reservations and resources
utilization
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Steeping towards Better Business World with
ANALYTICS
36 | January 2020
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Business Archive
There is an old saying, “if you can’t measure what matters, what you measure matters a big deal”.
This is often expressed as; if you can’t measure something, you can’t possibly get better at it.
Analytics is an elegant demonstration of the number-driven world. Big data is the foundation of
all megatrends that are happening today, from social media, e-commerce, banking & finance to cloud,
gaming, and many other sectors. It is the tool that can infuse life into any failing business. We are living
in a data-driven society where numerous tools are available to track customer habits, preferences, and
purchases. These data help to get timely insights for making decisions about fleeting opportunities,
precise answers for challenging problems and uncover new growth opportunities.
www.insightssuccess.in
January 2020 | 37

On account of globalization and rise in competition, it has
become necessary for companies to be customer-centric,
predictive and highly efficient in order to survive and grow
in the market. Many companies are using data as the core
enabler of their business. Following are the reasons why
analytics play a pivotal role in building a better future of
corporation.
Data Gives Customers What they want
The best way to be successful in any business is to provide
customers with what they want. Consumers want unique
experiences of product and services, and they want to be
catered on an individual level. For example, Netflix uses
machine-learning algorithms to determine what each of its
subscribers will probably want to watch next. Making
recommendations on this scale may be not possible for
startups but it is possible to harness the principle in some
way. The database of customers and their past purchases
can provide information that can use to predict what these
same buyers might be interested in purchasing next.
Transforming Numerous Sectors
Analytics in operation started with a simple question: it is
possible to reduce fuel consumption and time by finding
faster routes for drivers? With the help of tracking sensors
on vehicles, it is possible to optimize fuel efficiency in
operations as it gathers the data of different routes. Goods
and manufacturing companies can access product
performance with greater precision than ever before.
In the finance sector, big data used to integrate disparate
information such as what kind of product consumer buy and
how much consumer spends. This helps to access a
consumer’s creditworthiness or credit risk. Big data is
equally powerful in health care, where numerous wearable
and health-monitoring devices generate massive amounts of
new information about the effects and outcomes of medical
treatments. Analytics is playing important role in every
business aspects of different sectors.
Data-Driven Entrepreneurship
Although every entrepreneur has different goals; they all
operate under same principle-to transform ideas into a
successful business. With the rise of big data and machine
learning, the current approach towards entrepreneurship has
shifted significantly over recent years. Entrepreneurs use
this data as the foundation of new business ventures. On
account of digital India campaign, there is a huge
opportunity for data-driven models for entrepreneurs. Easy
access to mobile internet makes data faster and cheaper
than ever before. A large amount of data is generated by
mobile companies which operate across entertainment,
shopping, banking, traveling, and among many others.
Data Stays with Time
Change is the only constant thing in the world. What
pleased customers today may not tomorrow, and the only
way to adapt this change is harnessing data. The potential of
data goes beyond just making good decisions. It can
reshape any business and led the organization to
tremendous growth.
Driving Profit of Organizations
Applying big data principles to pricing can be a major boon
to both small and large businesses. Over-pricing is an
obvious concern, but even low pricing too can affect the
profit of any organization. With the help of analytics is it
possible to determine the optimum pricing ranges for
products.
With the right business impact analysis tool, it is possible
for businesses to run ‘simulations’ of numerous potential
scenarios. More the data, more is detailed and reliable the
resulting impact analysis will be. With an impact analysis,
the organization will have a much easier time devising and
implementing effective contingency plans for any of the
most likely or most common disasters that befall business.
Data for Better Governance
Quality data if analyzed properly, it can be helpful for
programmatic decision making, proactive policy revisions
and efficient delivery of schemes. Comptroller and Auditor
General (CAG) launched the Centre for Data Management
and analytics to analyses relevant data for auditing process.
The main purpose is to create a data-rich environment in
union and state government to build capacity in audit and
account department.
Recent developments in data analytics have ignited a
transformation in every business function of the
organization. The credit for this change in mindset goes to
entrepreneurs, startups, government, and industry. They
have shown a strong desire to take India towards datadriven
models. The major challenge for organizations is the
selection of appropriate analytics tools that apply to
relevant business problems. Though more has to be done,
there is a definite hunger to support data-driven
entrepreneurship and data analytics cycle to transform data
into actions.
38 | January 2020
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