ITB Berlin News 2020 - #4

I SPECIAL FEATURE I MICE I
Latvia is
leveraging
MICE as a
key vector
for tourism
promotion
Riga old town, Latvia
The country's compact size allows for great
diversity when planning an event programme.
For example, a morning session may be held at a
central Riga hotel, with a transfer to the nearest
national park for an afternoon outdoors, with
guests falling asleep to the peaceful sounds of
silence at a rural guest house or manor estate.
Riga offers 350 meeting rooms in historical
and contemporary settings from glamorous
ballrooms to airy minimalist spaces. The coastal
city of Liepāja is another option for small to midsize
conferences or incentive getaways. 2019
saw the arrival of two new design hotels to
accompany the existing selection of independent
properties and the stunning Great Amber
Concert Hall with its range of event spaces
ADVERTORIAL
Bangkok Airways'
MICE campaign flies
high
A campaign to encourage
more meetings and incentives
travel to Thailand from
Cambodia, Laos, Myanmar
and Vietnam (CLMV) is now
in its third year.
Bangkok Airways' "Fly,
Meet, Shop" initiative offers
incentives such as fasttrack
immigration services
and discounts on in-flight
shopping for meetings,
incentives, conferences and
exhibitions (MICE) travellers.
Organised with Thailand
Convention and Exhibition
Bureau and Central
Department Store Group,
the campaign already helped
the number of MICE groups
travelling to Thailand from
CLMV countries grow from 19
in 2018 to 44 in 2019
ITB BERLIN NEWS • THURSDAY 26 TH MARCH 2020 • 19