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I NEWS IEDITORIALRichard BarnesEditor-in-Chief,ITB Berlin NewsITB opens its gates… virtuallyWhile ITB Berlin 2020 has been cancelleddue to government constraints over therisk of spread of COVID-19, proof of theresilience of this industry comes in thefact that the show has “gone virtual” – inmany ways.Those who had already travelled to Berlinfrom afar have set up camp and areusing social media to organise pow-wowsof their own – at their hotels or otherconvivial settings in the German capital.At the same time, ITB is leveraging itsonline platform to enable those who hadannouncements to make at ITB to do soin a virtual environment, still “getting themessage out there”.And in close collaboration with ITBmanagement, ITB Berlin News, theofficial show daily, has become morethan ever the “essential informationsource” of the world’s leading travel tradeshow. In the coming weeks, we will becompiling information in such a way asto mitigate, to some extent, the effects ofthe cancellation of the show – at least interms of information dissemination.We believe all industry professionals –from all sides – understand the currentsituation, and hope our efforts in thecoming editions will be useful in yourplanningITB BERLIN NEWS is a CLEVERDIS Publication.65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France• Tel: + 33 442 77 46 00• SARL capitalised at €155,750 • VAT FR 95413604471• RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com• info@itb-berlin-news.com • www.itb-berlin-news.com• Publisher: Gérard Lefebvre• Managing Director: Jean-François Pieri• Publishing Director: Jean-Guy Bienfait• Project Manager: Bettina Badon• Editor-in-chief: Richard Barnes• Head of editorial team: John Falchetto• Editorial team: Daniel Bardsley, Luc Citrinot, Brendain O’Shea• Art Director: Hélène Beunat• Design & Page Setting: Guillaume Vinrich• Distribution Manager: Xiaojing Si• With the participation of: , Benjamin Klene, Jasdeep Singh,Veronika Verzhak>>> To contact them: first name.last name@itb-berlin-news.comCover: © Cleverdis© CLEVERDIS 2020 - Registration of Copyright March 2020. Information presented inthis publication is purely indicative in order to illustrate subjects contained therein. Noguarantee can be given as to the accuracy of data or content at time of printing and thusthe latter should not be used for professional or commercial ends. While all efforts havebeen made as to accuracy and pertinence of content and data contained in this publication,CLEVERDIS may in no case be held responsible for the consequences, whatever their naturemay be, that may result from the interpretation of this data or content, or any eventualerrors therein. Any reproduction of the content of this publication, even partial, by anymeans whatsoever, is strictly prohibited without the prior autorisation of the publisher.Any copy, whether by photography, photography film, magnetic tape, disc or other meansconstitutes a forgery, liable to punishment under French law according to the legislationof 11 th March 1957 covering copyright. All brands cited in this publication are registeredtrade marks and/or belong to companies which are their respective proprietors. Thepublishers and editorial staff decline all responsibility as to opinions formulated in thispublication by those interviewed or cited therein. Their opinions are entirely their own, andare included with the understanding that they contain, to our knowledge, no maliciousintent. The inclusion of all texts, photographs and other documents supplied by thoseincluded in this publication imply the acceptance by their authors of their free publicationtherein. Documents and photographs will not be returned. It should be understood thatthis publication contains forward-looking statements that involve risks, uncertainties andassumptions. All statements other than statements of historical fact are statements thatcould be deemed forward-looking statements. Risks, uncertainties and assumptions includeassumptions relating to the timing of the recorded date. If any of these risks or uncertaintiesmaterialises or any of these assumptions proves incorrect, actual results could differmaterially from the expectations outlined in these statements. Cleverdis assumes noobligation and does not intend to update these forward-looking statements during theperiod of publication. Photo Credits and Copyright: All Rights Reserved.CONTENTS#05 NEWS#12 ITB BERLINCONVENTION#15 RESPONSIBLETOURISM#17 TRADE TALK#18 EXCLUSIVEINTERVIEWSSPECIAL FEATURES#21 ADVENTURETOURISM#24 YOUTH TRAVEL#25 EDUCATION#27 REGIONAL SPOTLIGHTEUROPE#38 GERMAN REGIONS#39WHERETO GO INBERLINITB BERLIN NEWS 01 • WEDNESDAY 4 TH MARCH 2020 3