The Star: May 21, 2020

The Star Thursday May 21 2020
12
NEWS
New
fishing
rules for
Lyttelton
Harbour
NEW BYLAWS will limit fishing
within the Lyttelton Harbour/
Whakaraupō Mātaitai reserve.
It comes after concerns the previous
limits were too high, causing
an increasingly low density of fish
and shellfish within the reserve.
The new bag limits apply to
shellfish stocks in the reserve,
including pāua, pipi, mussels,
crabs, oysters, and cockles, as well
as several finfish species.
Additionally, taking of some
species from within the harbour is
prohibited as well as the harvesting
of cockles at Rec Bay at Purau and
at Walkers Beach at Quail Island.
The bylaws approved by the
Minister of Fisheries Stuart Nash,
are the result of a proposal put
together by Te Hapū o Ngāti
Wheke, with support from local
recreational fishers, science advisors
and Te Rūnanga o Ngāi Tahu.
Te Hapū o Ngāti Wheke
chairman Manaia Rehu said the
decision is crucial to safeguard
the local fisheries.
CHRISTCHURCHNZ has
launched a new campaign to get
people to visit Canterbury and
the West Coast.
From this week, they will be promoting
Christchurch, Canterbury
and the West Coast to a wider
domestic market. The activity is
the first phase of a campaign titled
ExploreCHC.
ChristchurchNZ general
manager of marketing, brand and
communications, Tim Loftus,
said: “This is an innovative and
bold new central South Island
destination brand unifying
Christchurch, Canterbury and
the West Coast.
“Christchurch is very much a
basecamp for exploration, a gateway
to the surrounding regions
and all they have to offer.”
The campaign will run in
level 2 and in level 1, targeting
primarily Wellington and Auckland.
It will also be used to target
the Australian market.
The new campaign comes on
top of the ‘Explore Your Place’
campaign that ran throughout
alert level 4 and 3, and which
is now asking residents of
Christchurch a simple question –
am I keeping it local?
‘Explore Your Place’ encourages
residents to think and spend
Latest Canterbury news at starnews.co.nz
Campaign aims to get Kiwis
to explore Canty, West Coast
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KEEPING IT LOCAL: ChristchurchNZ is running two
campaigns to promote Christchurch, Canterbury and the
West Coast as attractive local holiday destinations.
PHOTO: GETTY
locally, which has the potential
to support our economy and
ultimately save jobs.
The ExploreCHC campaign
will showcase Christchurch,
Canterbury and the West Coast
as an attractive local holiday
destination.
Mr Loftus, said spending habits of
Christchurch residents over the next
six months were vital to economic
recovery and the future of local businesses
and Christchurch jobs.
“Our confident and unified
community will help Ōtautahi
Christchurch lead the way in
economic recovery. As we always
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have, we will respond accordingly
and, within our means, support
our local businesses,” he said.
The organisation is the city
council’s tourism and economic
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Retail spending volumes in
greater Christchurch for the week
ending May 10, 2020 showed a
decline of 36 per cent compared to
the same week last year.
“This illustrates the pressure
businesses are under,” said Mr
Loftus.
“Even a 15 per cent increase
in discretionary spending,
particularly in our hardest hit industries,
will not only keep businesses
open, it will save jobs.”
The campaign includes assets
for businesses to use free of charge,
available here. It will be updated as
the campaign progresses.
The visitor economy remains
an important focus area for
ChristchurchNZ, particularly as
the country progresses through
alert levels.
Recent analysis from Deloitte
showed Canterbury has the potential
to retain $1 billion in tourism
spend that typically goes overseas.
This long-term strategic campaign
to attract visitors to the
central South Island was due for
launch this year but was brought
forward to help the region post-
Covid-19.
“Tourism supports close to
70,000 jobs in our city and
region, so these operators and
the businesses that support the
visitor experience are really
struggling,” said Mr Loftus.
“Our home is an incredibly
popular international tourist
destination, currently off limits for
overseas visitation. We hope Kiwis
see this as an amazing opportunity
to experience for themselves the
beauty of Ōtautahi Christchurch
and Waitaha Canterbury.”
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