Jeweller - June, Edition I 2020

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THE CURRENT STATE OF AFFAIRS | Trade Fair Exclusive All eyes are set on the upcoming jewellery show in Sydney. your clients and the industry early on so they have confidence and optimism. “This was about us saying, in the middle of May, and still four months before the trade fair, that we will support our clients to the end.” The package covers “every part” of exhibiting costs. “Whether it be insurance, electrical, modular carpet, and so on, we wanted to help adjust those margins. We have agreed to underwrite these margins; we haven’t gone to any of our suppliers or contractors and asked for a discount, as they have been as affected as we have and we are all in it together. We will subsidise [the discounts] and help our clients get through this period.” Many sales representatives lost jobs or were stood down while others have been unable to meet with retailers faceto-face, so Expertise Events decided to include marketing in the support package, with Fitz-Roy emphasising the importance of customer communication in the lead-up to September. Each exhibitor who has booked by 30 June will receive a $150 credit towards a Marketing & Promotions package, and all exhibitors receive access to the free online exhibitor directory where they can upload a company profile, pictures and brochures. “We have an extensive database and with the combination of the Gift fair, we can now leverage an even greater database and provide even more value for our clients,” Fitz-Roy adds. While it’s still early days, Fitz-Roy said the feedback on the Expertise Mate package has been positive – and tinged with surprise. ”I’m working under the three P’s: patience, persistence, and be proud of what you do. This isn’t the time to feel sorry for ourselves” “The general comment is that no other organiser in Australia, or in the world, has released a support package with real money involved as well as valueadds. Talk is cheap – for years we’ve always been on the front foot and made our decisions very clear. And our clear position in this is we need to support the industry and we’re prepared to do that early on,” Fitz-Roy said. Focus on retail While the support package is designed to assist suppliers, Fitz-Roy emphasises a commitment to also support retailers. The supplier support is the first stage as it’s an area that he can control, so he has actioned these first. He notes that conducting the two shows – IJWF and Spring Gift & Retailer Benefits An opportunity to meet with suppliers face-to-face again and explore new opportunities, while saving time and money by attending both IJWF and Spring Gift & Lifestyle Interaction with fellow retailers; networking and sharing experiences Education about post-COVID strategies on how to rebound and reconnect with consumers Supplier Benefits Expertise Mate Rebound Care Assistance package makes it more costeffective than ever to exhibit at the show Opportunity to meet with retailers faceto-face once again, all in one place, and foster key buying relationships Networking with fellow suppliers and buying groups; building a sense of unity and connection within the industry Lifestyle – at the same time and at the same venue is particularly important for country retailers, and reflects their stock mix. “Last year, we made the decision to change the date [of the IJWF] to 12-14 September to co-locate with the Gift fair, and that was more about the change in buying patterns. Now, with the benefit of hindsight, that decision may well be one of the better decisions we could have made,” Fitz-Roy said. “I think that it’s a win-win for everyone, retailers and suppliers alike. Country retailers will be big winners and we now have a really good formula that makes it costeffective for retailers in tough times, because running the two shows together gives them more in terms of total offering.” Fitz-Roy believes the jewellery retail environment will adapt and evolve in the post-COVID period, and the trade show will reflect that. “There will be more diversity in retailers and jewellery stores. Some will go to the top end [of jewellery] and some will diversify and introduce other product categories. It could be fashion accessories – and the reality is, there’s no reason why the two product categories can’t run in their own halls and we are making it easy by having the two events together. “However, we have been very clear in saying that retailer attendance and entry into the jewellery fair has separate qualifications 36 | June 2020
With the recent announcements of government restrictions starting to be rolled back, jewellers now have the opportunity to get customers back into the store. Effectively communicate the changes that have taken place without spending all their time on the phone. Do you do custom rings? Yes we do! Pretty much everything is customisable, from setting to stone to cut. What are you looking for? Get the free Texting Guide CLAIM YOUR COPY We’re wanting to create a unique engagement ring. Wonderful, congratulations! Come on in and we can go through all the options. 61.478.189.947
Page 1 and 2: VOICE OF THE AUSTRALIAN JEWELLERY I
Page 4 and 5: # 1 in Australia #3 in the World Je
Page 6 and 7: S A MS GR O UP A U STRA L I A WE’
Page 8: Upfront #Instagram hashtags to foll
Page 11 and 12: Let’s Talk It’s always importan
Page 14: News Michael Hill reopens 125 store
Page 18 and 19: News In Brief Diamond industry orga
Page 20 and 21: Created by members, for members. SH
Page 22 and 23: 10 Years Ago Time Machine: May 2010
Page 24 and 25: INSIDE My Store Sheila Fleet Jewell
Page 26 and 27: Ready Get Polish your gemstone know
Page 28 and 29: FEATURE Refining Stock LIQUID GOLD:
Page 30 and 31: REFINING FEATURE | Liquid Gold a 10
Page 32 and 33: REFINING FEATURE | Liquid Gold effe
Page 34 and 35: FEATURE Trade Fair Exclusive THE CU
Page 38 and 39: THE CURRENT STATE OF AFFAIRS | Trad
Page 40 and 41: BEST OF BUSINESS Feature ‘ONCE UP
Page 42 and 43: Be Reconnected UNITED | CONNECTED |
Page 44 and 45: BEST OF BUSINESS Selling Want to sh
Page 46 and 47: BUSINESS Management Now, more than
Page 48 and 49: BEST OF BUSINESS Marketing & PR How
Page 50 and 51: BEST OF BUSINESS Logged On Sharpen
Page 52: My Bench Richelle Perks Stephen Dib
Page 56 and 57: SAMS GROUP SAMS GROUP SAMS GROUP AU

Jeweller - June, Edition I 2020

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