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Jeweller - June, Edition I 2020

• Classic hits: the bestselling products that continue to delight customers • Refined strategy: how jewellers can benefit from refining stock during COVID-19 • Fair comment: latest news and updates on the September jewellery show

• Classic hits: the bestselling products that continue to delight customers
• Refined strategy: how jewellers can benefit from refining stock during COVID-19
• Fair comment: latest news and updates on the September jewellery show

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BUSINESS<br />

Management<br />

Now, more than ever, you need your team on board<br />

In the most difficult trading conditions, valuing your employees is critically important.<br />

DAVID BROWN explains how to lead your staff to inspire their loyalty and increase productivity.<br />

Recent experiences have been tough<br />

on everyone. Some of you will have had<br />

to deal with the harsh reality of letting<br />

staff go, with no idea as to whether<br />

demand for your services will return to<br />

previous levels any time soon.<br />

Right now, it is easy to feel estranged<br />

from your staff – but the old saying that<br />

your people are your most important<br />

asset has never been more true.<br />

Rather than being on the opposite side<br />

of the fence from you, they are on the<br />

same side, battling a common enemy<br />

with which we all must deal.<br />

You need your staff and they need you.<br />

Here are the key things your staff will<br />

be looking for from you for the rest of<br />

this year – and beyond.<br />

If you can provide it, you will get the<br />

best of them in return.<br />

Leadership – Moments like this bring<br />

out true courage in adversity. People<br />

will naturally gravitate to those who<br />

show strength and a sense of purpose.<br />

History is littered with examples to<br />

follow, so inspiration should never be<br />

far from your fingertips.<br />

Challenge – I’m sure there is no<br />

shortage of challenges right now! You<br />

will discover a lot about yourself in a<br />

time like this, and a lot about your staff.<br />

During difficult periods, those<br />

employees with true strength and<br />

resilience will stand up and show the<br />

skills that you have been looking for<br />

the most.<br />

Watch for the staff members who rise<br />

to meet each new challenge, rather<br />

than being overwhelmed or giving<br />

up responsibility when things don’t go<br />

to plan.<br />

Appreciation – Remember to thank all<br />

your hardworking staff.<br />

If nothing else, lockdown has taught<br />

us the value of the small things; of<br />

appreciating others and remembering<br />

the little gestures that we can make to<br />

help each other through.<br />

Remembering to show your gratitude<br />

During difficult<br />

periods, those<br />

employee with<br />

true strength<br />

and resilience<br />

will stand up<br />

and show the<br />

skills that you<br />

have been<br />

looking for<br />

the most<br />

for what your team does is invaluable<br />

right now and will help bring out the<br />

best in them.<br />

Empowerment – Now, more than ever,<br />

you don’t need to go it alone.<br />

Members of your team will be<br />

ready to step up and shoulder new<br />

responsibilities as your own workload<br />

increases.<br />

You may find yourself running faster<br />

than ever just to try and keep up but be<br />

willing to pass the baton to those who<br />

are able to help you the most.<br />

Communication – Tell your employees<br />

what’s happening.<br />

They know times are challenging, and<br />

sometimes we fear the unknown far<br />

more than the reality of what could<br />

happen.<br />

Let them know how things truly stand<br />

and don’t feel you have to hold back.<br />

Once they have the information on the<br />

specific problems you are facing, they<br />

can assist in developing solutions.<br />

46 | <strong>June</strong> <strong>2020</strong>

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