SLSNZ Strategy - 2020-21 Three year summary v3

SurfLifeSavingNZ1910

Our direction...

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Surf Life Saving New Zealand

Three Year Strategic Overview

& Management Plan

2020/21 – 2022/23

Version: 3.0

Date: 24 January 2020

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


2020/21 Surf Life Saving New Zealand Strategy Map

Vision

SLSNZ Purpose

Movement Purpose

No one drowns on our beaches

To lead and support Surf Life Saving in New Zealand in partnership with member clubs

To enable all beach goers to enjoy New Zealand’s beaches safely

SLSNZ

Strategic

Pillars

Outcomes

Support Clubs Excellence & Innovation Leadership Resilience

SLSNZ supports clubs to deliver

high quality services tailored to their

community’s needs.

• Clubs are thriving, with SLSNZ

supporting clubs’ membership

growth, retention and engagement

activities.

• Member development pathways

motivate, reward and upskill the

volunteer workforce.

• Health, safety and wellbeing is at

the forefront of everything SLSNZ

does.

SLSNZ is a high performing

organisation that is agile,

responsive and living its values, as

it successfully delivers to the needs

of its stakeholders.

SLSNZ has a culture of innovation

and continuous improvement,

responding to strategic

opportunities where appropriate.

• Change across Clubs and members

are professionally implemented with

consultation and communication

that results in commitment and

ongoing engagement of the

movement.

SLSNZ enhances its position as one of

the lead agencies for drowning

prevention in NZ and the primary

agency for beach and coastal safety.

• The value of Surf Life Saving is well

understood by all stakeholders and the

brand is highly recognised, respected

and continuously enhanced.

SLSNZ facilitates the movement having

a shared vision and speaking with one

voice.

SLSNZ communication with the

movement fosters a collaborative spirit

and helps the movement work together

for common goals.

SLSNZ embraces and encourages

diversity and the SLS membership is

reflective of the communities in which it

operates.

SLSNZ and clubs are financially sound

and sustainable.

• Strategies are in place to grow

revenues from commercial partners,

funders and central & local government

so SLSNZ and the movement have a

strong platform from which to meet

future needs.

• The SLSNZ Foundation is promoted

and grown to become a significant

source of funding for SLSNZ and the

movement.

• Strategic risks to the organisation and

the movement are identified and

appropriately mitigated.

Values Credible Transparent Passionate Aspirational

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


SLSNZ Management Plan

Strategic Overview:

Our Vision

No one drowns on our beaches

Our Purpose

To lead and support surf life saving in NZ

in partnership with member clubs

Our Values

• Credible

• Transparent

• Passionate

• Aspirational

Strategic Priorities

Support

Clubs

Excellence

&

Innovation

Leadership

Resilience

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Priorities

High Level SLSNZ Actions

SUPPORT

CLUBS





Deliver services and support to members and

clubs.

Develop our people.

Deliver a nationwide surf sports programme

Deliver a high performance programme.

EXCELLENCE

AND

INNOVATION



Operational Excellence.

Operational Innovation.

LEADERSHIP





National Alignment

Improve communications with stakeholders

Enhance position as a lead agency for drowning

prevention.

Community Education

RESILIENCE





Maximise/ optimise existing revenues

Diversify income – develop new sources.

Risk Management.

Build SLSNZ capability.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Support Clubs

High Level action 2020/21 2021/22 2022/23

Deliver services

and support to

members and clubs

(Via Regional

Management Plans

and National

initiatives)

Deliver training & development programmes for lifeguards & club administrators:

Skill Development/ member pathways, leadership programmes, PAM.

Provide & promote programmes to assist clubs operate:

NZLGB funding, national insurance scheme, preferential purchasing arrangements, coordinating

national and regional activities.

Club Health initiatives to drive tailored support for individual clubs and monitor performance

of key functions (e.g. lifesaving capability).

Provide best practice resources via accessible channels:

Focus on priority areas e.g. Member Welfare, member retention & recruitment tools, member

protection templates, operational risk assessment. Continually look to improve access

channels – e.g. online, webinar, workshops.

Annual Club Surveys to assess satisfaction and priority areas for development.

2 nd Voice of Participant survey

3 rd VOP survey

Setup reports to analyse member retention

trends and training/ award trends.

Review club development needs and ensure the

basics are in place and working well. Review CDO

role and resource levels.

Develop our People

Ongoing enhancement of Member Pathways – curriculum, communication and member

understanding of them. Review & refresh courses and develop new qualifications. Build in

greater use of mentors.

Deliver & enhance Member Recognition programmes - Regional & national Honours & Awards

Deliver BP Leaders for Life programme

Promote & expand external opportunities to members (e.g. Duke of Ed Awards)

Expand range of qualifications on online learning platform.

Rollout: 1 day IRB Crewperson

and Club Welfare Officer training.

Pilot: Advanced IRB course

Update: Surf Official L1 and L2.

Develop: Event Safety, Surf Official L3, SAR

Flood Rescue training and qualifications.

Develop a Volunteer Strategy.

Implement Volunteer Strategy.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz

Develop a Diversity Strategy.

Implement Diversity Strategy.


Develop our People

(cont’d)

Promote NZSAR funded training for Senior lifeguards and all SAR Squad Members

Review an redevelop Junior Surf and Rookie

Lifeguard programmes

Women in Lifesaving Project

Deliver a

nationwide surf

sports programme

Deliver a popular, safe and sustainable National & Regional Events programmes.

Improve opportunities and experiences for lifesaving sport participants – Athletes,

Administrators, Coaches, Officials and Event Support.

Encourage more cross-regional co-operation and support.

Update Sport Strategy.

Deliver a high

performance sport

programme

Run the High Performance programme that prepares our teams to win Rescue 2020 (Italy)

and Rescue 2022 (Morocco) World Championship Teams events.

Update High Performance Strategy.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Excellence & Innovation

High Level action 2020/21 2021/22 2022/23

Operational

Excellence

Continuously monitor and look to improve national operating standards:

Operate National & local lifesaving committees, POM’s and audits. Update policies.

Follow new consultation model for change management.

Support clubs in obtaining the best appropriate equipment and facilities:

IRBs, rescue equip, vehicles, first aid, buildings, signage, systems, comms & technology.

Investigate more central purchasing opportunities.

Document and implement co-ordinated annual plans for: Sport, Lifesaving, Member

Education, Community Education, Club Development, SAR and Health, Safety & Welfare.

Run the Seasonal/ Contract (nee Regional) Lifeguard Programme:

All aspects of this service.

Complete BOP, Coromandel and Wellington radio networks as funding allows. Scope

Taranaki and Hawkes Bay networks.

PAM database: address immediate issues and manage plan for ongoing enhancements.

Develop co-ordinated IT Strategy + implement ideas.

Upgrade Health, Safety & Welfare resources internally and training for clubs. Introduce

risk assessments as standard practice to club operations.

IRB Injury research project

Update POM format

Operational

Innovation

Actively encourage & support a pipeline of innovation from clubs and advisory committees.

Develop frameworks to generate and follow up ideas.

Coastal Public Safety Assessments: Managed Nationwide rollout

Complete assessments for all key beaches: Includes identifying better signage, appropriate

patrol resources & timings, capability & infrastructure needs outside patrol hours and

relationships with external agencies. Ensure data is stored in a central repository that is

accessible and presents data in a way that meets stakeholders needs.

Continue to investigate, develop, trial and implement new ideas

e.g. PRE Drones IRB enhancements SUP’s.

Common operating platform for patrol and SAR co-ordination.

Digital APP for patrol reporting, incident recording and risk management linking into PAM

Patrol and SAR duty officer concept to be investigated for use nationally.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Roll out Rescue Water Craft licensing for clubs.

Work with Councils as Safeswim programme rolls out nationwide

Develop national structure/framework for callout squads and

review financial & support agreements (with Police & RCCNZ)

Operational

Innovation

(cont’d)

Future Operational Model(s) –

define options from key

perspectives – clubs, public,

funders etc

Future Operational

Model(s) – consultation

(internal & external) on

potential options/

outcomes.

Future

Operational

Model(s) –clarify

pathways, pilotreview-refine,

start to

implement.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Leadership

High Level action 2020/21 2021/22 2022/23

National

Alignment

Regular engagement programme for Club Chairs – regionally and nationally. Support local

committee structures and maintain Regional engagement. Communications the core focus.

Actively facilitate sharing of information, best practice initiatives & collaboration between clubs.

Closer relationships with Northern Region.

Develop national facilities plan

Test club interest in specialist topic forums.

Improve

communications

with stakeholders

Enhance and promote the surf lifesaving brand on a national level.

Develop and implement a marketing strategy to better tell our story (what to say and via what

channel).

Proactive internal communications strategy and workplan: Improve effective two –way

communication channels across the movement.

Continue to deliver and enhance the stakeholder relationship strategy:

Stakeholders include members, clubs, commercial partners, funders, local and central

government, sector partners, emergency services, ILS and international SLS organisations,

media locally and offshore and the general public.

SLSNZ website update.

Enhance position

as a lead agency

for drowning

prevention.

Community

Education

Play a leading role in water safety, SAR, education & lifesaving sectors, using and evidence

based approach supported by annual publication of the Beach & Coastal Safety Report.

Maintain and build relationships with other emergency service organisations, especially

Coastguard, LandSAR, Police, NZSAR, St John, FENZ and NEMA.

.

Enhance and promote core programmes: Beach Ed, Surf to School and City Nippers.

Develop concept of Water Skills for Life - Beach

Implement Community Education programmes working closely with communities, partners

and other sector agencies, especially WSNZ on joint initiatives and public education

campaigns.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Develop, trial and implement new ideas

Develop/ test new tools to make it easier for people to make better decisions, for example:

Public Rescue Equipment standards Surfer/ SUP Rescue 24/7

Rip current mapping.

Augmented reality tools (like SLSA).

Self-tests on capability.

New immigrant messaging.

Online games (like FENZ)

Video education (like MSC).

Iwi based programmes

Community Aquatic Responder.

Australasian/ national signage standards.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Resilience

High Level action 2020/21 2021/22 2022/23

Maximise/

optimise existing

revenues

Sponsors/ Commercial Partners:

Maintain relationships, improving service delivery, add new revenue dimensions to existing

relationships and assist sponsors to tell their ‘story’.

BP renewal

(ends Dec 20)

TSB renewal

(ends Oct 22)

DHL renewal

(ends Aug 21)

TFS renewal

(ends Sep 21)

KFC renewal

(ends Jun 22)

Grants: Maintain relationships, processes and returns from grant applications. Focus on

rebuilding local/regional grants and a strong 2 nd tier of national funding sources behind NZLGB.

Fundraising: Where funding available invest more in core programmes, especially Direct

Mail and regular giving programmes to reduce reliance on gaming grants.

HPSNZ funding

NZSAR fundingl

Sport NZ funding

Foundation donations

Diversify income –

develop new

sources

Additional ‘Major’ partner and more regional partnerships

Central Government funding – new model as part of WSNZ Sector approach

Local Government funding – continue to seek more support from Local Govt

Local Govt – provide Coastal Research Assessments and Drowning reports

Local Govt –engage LGNZ & DOC. Enshrine

recognition and obligations in TLA document templates

Define legal

responsibilities of

Central and Local

Govt

Provide Fatal Drowning Reports to the Coronial Service

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Investigate and implement other realistic new initiatives:

Actions include: New commercial partners, new grant sources, new fundraising initiatives,

Alumni initiatives, merchandise/licensing, new ventures.

Maintain a pipeline of new ideas to investigate

Risk Management

Closely monitor risks via a Risk Management Matrix & Mitigation Plan. Analyse ‘what if’

scenarios across all major risks and put in place appropriate mitigation actions.

Begin investigation into impact

of climate change on operations

Build SLSNZ

capability

Ongoing SLSNZ Staff development, capability & succession planning programme and building

of the team culture – living the values.

Build a talent pool of external resources:

Need access to skilled people on a short term basis who can assist

to get key tasks/ projects completed. Business as usual is taking

up too much time but cannot be neglected.

Strategic Partnerships – define

parameters to the scope of

future partnerships, including iwi.

Strategic Partnerships

– develop frameworks to

evaluate potential new

partners.

Strategic

Partnerships –

ongoing build

Build relationship – St Johns

Build relationship – DPA

Build relationship – NZ Stand Up Paddling

Build relationship – NZ Fishing community

Build relationship – Surfing NZ

Behind the scenes improvements/ innovation – Review BAU activities to improve

efficiency. Areas Include: Document management, Regulations, policies, processes,

employee systems, use of IT.

Key:

Key initiatives

Business as Usual activities

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Financial Objectives

Below is the last few year’s financial performance for SLSNZ:

Year Revenue Expenditure Profit/

(Loss)

Net Assets Working

capital

2014/15 $9.087m $8.436m $0.651m $1.372m $0.248m

2015/16 $8.855m $8.594m $0.261m $1.453m $0.588m

2016/17 $9.542m $9.438m $0.104m $1.557m $0.538m

2017/18 $10.352m $9.955m $0.397m $1.954m $1.045m

2018/19 $10.992m $10.606m $0.386m $2.340m $1.448m

2019/20 (est)# $11.017m $10.336m $0.681m $2.794m $1.642m

# Forecast v6

While the last five years have been positive steps in the turnaround, the fundamentals are still weak (e.g.

relatively little working capital/ cash reserves). The key issues are:





The business model that SLSNZ currently operates is not sustainable – operating on short term

sources of ‘at risk’ revenue (mostly 12 month timeframes) when the organisation has long term

cost commitments via staff, buildings, vehicles, programmes etc. Without large reserves this

model is highly vulnerable to income shocks. SLSNZ currently has minimal cash reserves.

Working capital at the end of the last financial year (30 June 2019) of $1.07m equated to 7 weeks

expenditure, well short of the ideal of at least 12 months.

NZLGB as the main funder of SLSNZ, is subject to the success of Lotto, which is very dependent

on luck – how many large jackpots there are in a year. The level of funding NZLGB provides is

also only finalised in the last week of September each year, well into the financial year. Any

significant downsizing in this revenue stream at that late stage of the year is potentially

catastrophic.

Base revenues are largely unchanged from what they were 9 years ago (in 2010/11 revenue was

$10.545m), as the organisation has to ‘battle to stay still. Sponsorship revenue has still not

recovered from the $1m gap left by State Insurance’s departure and gaming-sourced grant

revenue is well below historic levels.

There are limits to ‘doing more with less’, and costs are only increasing over time.

The financial priorities for SLSNZ are very simple:

Security and certainty – removing the huge reliance on short term funding.

Stopping the slide and returning the quantum of revenue to well above previous levels.

Building a balance sheet with reserves that can better sustain the organisation if a major funding

shock was to occur. In this regard the objective remains a simple one – to as quickly as

possible build SLSNZ working capital to a level of $3.0 million (approx. 4 months

expenditure).

While a ‘game changing’ business model that will reduce the reliance on traditional revenue streams is

being worked on (including a new Foundation and a more direct Government funding model), these are

long term plays and in the meantime we have maximise the results from the current model.

The reality is that the organisation will remain in a tight financial position for a number of years to come,

and must keep a very close eye on its financial health.

Targets will be aggressive to maintain the pressure on this aspect of performance.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


BUDGETS ($m)

($m) 2017/18

(actual)

2018/19

(actual)

2019/20

(Forecast)

2020/21

(Budget)

2021/22

(est)

2022/23

(est)

Revenue 10.35 10.49 11.02 10.69 11.00 11.50

Expenditure 9.96 9.93 10.34 10.30 10.55 11.05

Net Operating Surplus 0.39 0.56 0.68 0.39 0.45 0.45

plus Depreciation 0.35 0.22 0.25 0.25 0.20 0.20

Less Capex 0.23 0.45 0.48 0.29 0.15 0.15

Less change in Income in Advance 0.28 0.24

=Cash Surplus 0.51 0.33 0.20 0.11 0.50 0.50

Net Assets (Total Equity) 1.95 2.51 2.79 3.18 3.63 4.08

Working Capital (SLSNZ) 1.04 1.37 1.57 1.68 2.18 2.68

Foundation – accum funds 0.14 0.20 0.50 0.75 1.50 2.00

Working Capital (inc Foundation) 1.57 2.14 2.43 3.68 4.68

Note: All Capital Expenditure (Capex) has to be funded from the Operating Surplus before any of the

surplus can be directed towards reserves. Operating Surplus figures are before any Balance Sheet

adjustments such as write-downs of assets, but these adjustments do not typically impact cash levels.

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


How will we measure success?

From a Board perspective there is a set of three critical KPI’s:

• KPI’s for the success of SLSNZ organisation.

• KPI’s for the success of the Surf Life Saving movement.

• KPI’s for the value we provide in drowning prevention.

Actual targets for 2020/21 will be set once the actual results for the 2019/20 year are known.

KPI Area KPI Measure Target

SLSNZ Club Satisfaction (Annual Survey) >Last survey

Staff Satisfaction (Annual Survey) >Last survey

Net Equity (Year End Net Equity > budget) $x million

Movement No. of beach drownings (Zero – last year was xx) Nil

Member Satisfaction (Voice of Participant Survey results) >Last survey

No. of clubs in operational crisis

No. of clubs in financial crisis

(Requiring assistance to continue

operating)

(Requiring assistance to continue

operating)

Nil

Nil

Value provided in

drowning prevention

No. of patrol hours. (Same or more than last year) >237,500

No. of rescues/ lives saved

No target – just compare to LY

No. of people assisted to safety

No. of first aid patients

No. of searches.

No. of preventative actions.

No target – just compare to LY

No target – just compare to LY

No target – just compare to LY

No target – just compare to LY

No. of booked attendees at kids’ education events

(Beach Ed bookings on or above budget – figs excl SLSNR) 23,000

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


In addition, Management will look at performance against some additional KPI’s:

Other Measures of Interest: SLSNZ

KPI Area KPI Measure Target

Support Clubs All clubs have a lifeguarding POM In place and meeting it 100%

Club Health actions in place for all clubs for 20/21

(Target actions to be in place by 30 November 2020)

Delivery of Regional Management Plans

(Delivery of services for clubs completed as planned)

No. of Members achieving higher qualifications

(No. of awards above the SLGA)

$ passed on to clubs

(Cash payments to clubs)

Volunteer Strategy

(A volunteer strategy is developed and launched)

100%

100%

>Last Year

>Budget

In Place

National Sports Event Participation

(Entries at the 11 main events are the same or above last year)

Excellence &

Innovation

Change management process in place and working successfully

Significant core service operational improvements/ innovations

developed and/or implemented by SLSNZ

Number of Staff H&S incidents

Nil

Leadership

SLSNZ is an active participant in the water safety sector

Resilience

SLSNZ has in place a clear strategic direction and messaging

Media coverage enhances the SLS brand and public understanding

of what SLS does

SLSNZ has in place effective communication channels

SLSNZ co-ordinates a single voice working with Central

Government and other key stakeholders

SLSNZ Operates forums that facilitate interclub co-operation

Net Operating Surplus above budget

(Net Operating Surplus before adjustments to meet/ exceed budget)

Retention of Grant Funding

(Grant Income to meet or exceed budget)

Confirmation of future revenues:

• Sponsor renewals (at same or higher value).

• New major sponsor(s)

SLSNZ Foundation

• Government Funding

CAPEX Spend vs. Budget

Risk Management in place and working effectively

Board Succession Plan in place

$xx m

$xx m

$xx m

$xx m

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz


Other Measures of Interest: Movement

KPI Area KPI Measure Target

Support Clubs No. of club members (Same or more than last year)

No. of beaches patrolled

Average hours/ lifeguard

No. of refreshed lifeguards

Retention rate of lifeguards

No. of new lifeguards.

No. of new IRB drivers

No. of refreshed IRB drivers

No. of First Aid awards

(Same or more than last year)

(Same or less than last year)

(Same or more than last year)

(Same or more than last year)

(Same or more than last year)

(Same or more than last year)

(Same or more than last year)

(Same or more than last year)

No. of drownings between the flags (Target always zero) Zero

Excellence &

Innovation

No. of members needing 1 st Aid

No. of notifiable member injuries

(in-patient hospitalization)

(Down 5% on last year)

(Target of Nil vs x last year)

0

Leadership

Consistent & aligned messaging internally and externally

Increasing interclub engagement and co-operation

Resilience No. of clubs in financial crisis with urgent need to rebuild facilities Nil

No. if incidents resulting in significant reputational risk for the

movement.

Nil

Surf Life Saving New Zealand Pelorus Trust Sports House, 93 Hutt Park Road, Seaview, Lower Hutt, Wellington 5010

PO Box 39129, Wellington Mail Centre, Lower Hutt 5045. www.surflifesaving.org.nz

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