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Static Live Magazine July 2020

STATIC LIVE Magazine is Central Florida’s premier publication dedicated to celebrating music and culture. STATIC LIVE provides extensive, detailed community information from fashion to art, entertainment to events through noteworthy interviews, sensational photography and in-depth editorial coverage. STATIC LIVE is the only publication of its kind in Central Florida and reaches all target markets through wide distribution channels. Our staff includes highly accomplished contributors with award-winning backgrounds in music and entertainment; we know how much business is captured from the entertainment market. Our free full color publication can be found throughout Central Florida at key retailers, hotels and restaurants in high traffic areas. Our mission is to highlight the incredible talent, culture and lifestyle in Central Florida. With eye-opening profiles and coverage of the music and art community, STATIC LIVE readers will be positively influenced by our topical content and trending advertisers. STATIC LIVE Magazine is the most effective tool for branding connectivity with consumers in our area.

STATIC LIVE Magazine is Central Florida’s premier publication dedicated to celebrating music and culture. STATIC LIVE provides extensive, detailed community information from fashion to art, entertainment to events through noteworthy interviews, sensational photography and in-depth editorial coverage. STATIC LIVE is the only publication of its kind in Central Florida and reaches all target markets through wide distribution channels. Our staff includes highly accomplished contributors with award-winning backgrounds in music and entertainment; we know how much business is captured from the entertainment market. Our free full color publication can be found throughout Central Florida at key retailers, hotels and restaurants in high traffic areas. Our mission is to highlight the incredible talent, culture and lifestyle in Central Florida. With eye-opening profiles and coverage of the music and art community, STATIC LIVE readers will be positively influenced by our topical content and trending advertisers. STATIC LIVE Magazine is the most effective tool for branding connectivity with consumers in our area.

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By The RelucTanT Genius<br />

6<br />

With so much that is going on in today’s world<br />

it’s nice to know that one of the things we have in<br />

common is the love of music. Recently there’s been<br />

an influx of young talent that has proven that, for<br />

the future, things are well in hand when it comes to<br />

creating new and exciting beats and lyrics.<br />

This month’s featured artist has gained enormous<br />

popularity, so when it comes to making hits<br />

he has quickly climbed up the charts. Over the last 3<br />

to 5 years he’s proven that his words and music are<br />

meant to be shared with the world.<br />

Here’s a little more about The Weeknd and why he<br />

will be at the top of the charts for the foreseeable<br />

future.<br />

The Weeknd, born Abel Tesfaye on February 16,<br />

1990. His parents had moved from Ethopia to<br />

Canada, although his father left the family when he<br />

was a toddler and he was raised in large part by his<br />

grandmother. In a 2015 interview with Vanity Fair, he<br />

described Michael Jackson’s “Don’t Stop ‘til You Get<br />

Enough” as the song that helped him find his voice. He<br />

began recording while in high school. After dropping<br />

out, he continued to pursue his music. He uploaded<br />

several songs to YouTube anonymously and released<br />

House of Balloons, a free download, in 2011. Tesfaye<br />

initially had an air of mystery surrounding him and<br />

used the aliases “Kin Kane” and “The Noise”.<br />

He began a tour of Toronto at a venue called Mod<br />

Club. Drake was in attendance and approached him<br />

about a potential collaboration. He was often the<br />

opening act for Drake and they worked together on<br />

the 2011 album Take Care, featuring several tracks<br />

from House of Balloons. This landed him a deal with<br />

Universal’s Republic Records. His first US tour began<br />

in April of 2012 at Coachella.<br />

Tesfaye has collaborated with many artists, including<br />

Justin Timberlake, Sia, Beyonce, Alicia Keys, Kanye<br />

West, Kendrick Lamar, Lana Del Rey, Daft Punk and<br />

Ariana Grande in addition to frequent collaborator<br />

Drake. In September of 2015, he became the first<br />

male artist to simultaneously hold the top three<br />

spots on the Billboard Hot R&B chart with three<br />

singles that preceded the release of the album.<br />

Tesfaye grew up listening to a variety of music with<br />

an admiration for the era before he was born. His<br />

lyrics often express pain and include subject matters<br />

such as partying and sex. He has launched his own<br />

XO branded merchandise. In 2018, Marvel released<br />

the comic Starboy, based on his chart-topping song<br />

from the multi-platinum album of the same name.<br />

Tesfaye has won three Grammy Awards, eight<br />

Billboard Music Awards, two American Music Awards,<br />

nine Juno Awards, and has been nominated for one<br />

Academy Award. In April, he relaunched XO’s nonmedical<br />

cloth facemasks in an effort to raise money<br />

for MusiCares Coronavirus Relief Fund, a campaign<br />

launched by the Grammys to help musicians affected<br />

by the COVID-19 pandemic, with 100% of the proceeds<br />

from the sale of the masks to be donated to the relief<br />

fund.

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