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Jeweller - July, Edition I 2020

» Talking stock: Simple strategies to maximise profits on your product » Fine resilience: First instalment of the 2020 State of the Industry Report » History lesson: Evolution of jewellery chain stores over the past decade

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10 Years Ago<br />

Time Machine: <strong>July</strong> 2010<br />

A snapshot of the industry events making headlines this time 10 years ago in <strong>Jeweller</strong>.<br />

Historic Headlines<br />

4 CIBJO updates precious metal rules<br />

4 Worldwide pearl alert over mislabelling<br />

4 Nationwide conference breaks records<br />

4 ATO helps jewellers rate their performance<br />

4 GAA plans major changes<br />

A lesson for jewellers<br />

STILL RELEVANT 10 YEARS ON<br />

Getting Emotional:<br />

Charm bracelets, particularly ones<br />

where the charms are easily replaced,<br />

can also grow with the customer: the<br />

little girl who got her charm bracelet<br />

while she was still at school can<br />

alter a couple of beads and turn it<br />

into a subtle piece that she can later<br />

wear in the workplace.<br />

READ ALL HEADLINES IN FULL ON<br />

JEWELLERMAGAZINE.COM<br />

A lengthy legal dispute involving a Victorian<br />

jeweller falsely accused of switching a diamond<br />

in a customer’s ring during a repair has been<br />

dismissed by the Victorian Civil and Administrative<br />

Tribunal (VCAT) after almost five years.<br />

The diamond was first assessed – unmounted – in<br />

1997. In 2005, the diamond ring was taken to the<br />

jeweller for a repair. Upon its return, the customer<br />

accused the jeweller of switching the diamond.<br />

The customer then had valuations performed by<br />

different graders, both qualified and unqualified,<br />

which varied greatly as the stone was still mounted<br />

in the ring. A final assessment of the stone, unset<br />

from the ring, showed the diamond to be the<br />

exact diameter and weight as the original 1997<br />

record, leading VCAT to dismiss the claim.<br />

The case demonstrates the importance of<br />

keeping accurate records, unmounting and<br />

weighing stones in front of customers, and<br />

sending diamonds for valuation before and<br />

after repairs.<br />

Michael Hill’s new stores<br />

Michael Hill may have closed jewellery stores in<br />

the US last week but the company is set to open<br />

15 new stores in Australia and New Zealand.<br />

The company’s chief executive officer Mike<br />

Parsell told <strong>Jeweller</strong> that although he was not<br />

happy that the company was forced to close the<br />

eight US stores, they could be considered part of<br />

the cost to test the US market to establish if the<br />

Michael Hill business model could work there.<br />

Parsell added that he was confident in the nine<br />

remaining stores and stressed that the US<br />

closures would not impact the company’s core<br />

markets of Australia and New Zealand.<br />

<strong>July</strong> 2010<br />

ON THE COVER Bulova<br />

Editors’ Desk<br />

4Unconventional: “Are recessions<br />

necessarily bad? I’m not sure they<br />

are. Recessions are an essential part<br />

of capitalism – natural by-products<br />

of the boom and bust cycles seen in<br />

open markets.<br />

They ultimately reinforce and<br />

strengthen an economy over the long<br />

haul, much in the same way that a tree<br />

grows stronger after a good pruning.”<br />

Soapbox<br />

4So-Called “Sales” Skills: “Stores<br />

have become like supermarkets<br />

– albeit very glittery and sparkly<br />

supermarkets – where the obejctive<br />

is to ‘turn around’ the sale in<br />

minimum time and get the money<br />

in the till ‘next’.<br />

More and more, retailers expect<br />

products to sell themselves and,<br />

unless the customer comes in<br />

knowing pretty much what they want,<br />

the retailer almost feels imposed to<br />

have to spend some time with them.”<br />

– John Papaioannou, managing director<br />

Time Essentials<br />

Cost-cutting Aussies still<br />

love jewellery<br />

Sales of jewellery, watches, and clocks rose<br />

10.3 per cent during the first three months<br />

of 2010, according to the latest edition of<br />

CommSec’s Economic Insights report.<br />

Spending in various other indsutries decreased<br />

during the same period – tools and equipment<br />

was down 6.7 per cent, while air travel (4.4),<br />

gambling (2.5) and cigarettes (0.8) all suffered.<br />

Even essential goods and services were down<br />

against jewellery. The report could not offer any<br />

explanation of the large increase, writing only,<br />

“Interstingly, Aussie consumers have been<br />

lashing out on some ‘little luxuries’.”<br />

Tag’s $6 million dilemma<br />

Tag Heuer management has gone into damage<br />

control, attempting to plug a $6 million hole<br />

created after Angus & Coote (A&C) “sacked”<br />

the watchmaker following a controversial<br />

decision to close all Melbourne CBD stockist<br />

accounts except one.<br />

The strategy coincided with the opening of the<br />

Tag flagship store on Collins St, and directly<br />

affected The Hour Glass, Saleras, and Monards.<br />

It is understood that Tag was caught by<br />

surprise when A&C decided to remove the<br />

brand from all its Australian and New Zealand<br />

stores. More surprises followed when A&C<br />

embarked on a national advertising campaign<br />

offering discounts – as high as 40 per cent<br />

– on Tag watches.<br />

24 | <strong>July</strong> <strong>2020</strong>

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