Alice Vol. 4 No. 2

Beauty
by the
Decade
A look at beauty standards in
the last century.
1940s:
A decade filled with doubt and fear,
the 40s also experienced a cultural shift
as women in America joined the industrial
workforce while men were overseas
fighting in World War II. This shift led to
the introduction of on-the-go makeup with
powder compacts replacing the loose, messy
powder of previous decades. Now working
in environments which were considered
unfeminine, women began to travel with
their cosmetics. Of the many fads in the
40s, the most prominent one was the full,
red lip. Women were encouraged to outline
their lips with matte liner, put on a thick
coat of ruby red lipstick, and top it off with
a smidge of Vaseline for a little shine. With
those simple steps, the au naturel look,
born out of wartime rationing, became a
little more glamorous.
Get the Look:
Revlon Colorstay Lip Liner - Raisin
Milani Color Statement Lipstick - Deep Red
6 Alice Spring 2019