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SUMMER | TCA 2017<br />
Talking TCA<br />
h u n t e r l i v e s ay | C O N V E N T I O N S A N D M A R K E T I N G C O O R D I N AT O R<br />
B Y d o r o t h y c o x<br />
Ask most folks to name who they would like to invite to a fantasy dinner party and<br />
they come up with names of famous composers and writers, pop stars, past heads of<br />
state, actors and such. Ask Lawrence “Hunter” Livesay who he would invite and he replies,<br />
“my friends and family.”<br />
Credit his friends and family for being an important reason he didn’t leave his home<br />
town of Alexandria, Virginia, and pursue a music career in Nashville, Tennessee, or New<br />
York City.<br />
This guitarist who comes from a family of musicians (his grandfather R. Eugene Livesay<br />
played the organ for 42 years at his neighborhood Methodist church) had at one time<br />
aspired to head to Nashville or New York, as many musicians do. But, he told Truckload<br />
Authority: “I thought about it and just saw so many people trying to do it and just sort of<br />
giving up … . I saw a lot of my friends going down those paths and not having any success<br />
doing it. So I was more than happy to move back home” after graduating from Clemson<br />
University in 2014.<br />
And although Livesay still plays the guitar “every day,” he parlayed his love of music,<br />
the performing arts and playing live gigs into his related talent of audio engineering<br />
and then into business administration, marketing research and coordinating logistics and<br />
sound for live events.<br />
Which led him to his job as conventions and marketing coordinator for the Truckload<br />
Carriers Association.<br />
“I never would have imagined doing what I’m doing now,” Livesay says, “but it’s funny<br />
how much crossover there is between planning conventions and putting on a [musical]<br />
show.”<br />
Even as a youngster Livesay had an interest in pulling off live shows.<br />
“I think definitely outside of school I was focused on music and playing music with my<br />
friends trying to get gigs together and trying to see if we could get a place to play. And we<br />
would just sort of invite everybody over to one spot and various bands would play and we<br />
were throwing little parties like that, so I definitely wanted to do music and started to have<br />
an interest in doing live event stuff.”<br />
Livesay may have received the technical gene from his mother, Laura Livesay, who<br />
was a computer teacher at the middle school he attended while his father Larry Livesay<br />
has held various federal government positions, including with U.S. AID and the FDIC. His<br />
mother is retired from teaching school now but does tutoring “just about every day,”<br />
Livesay says, and his dad does security and is on contract with the Environmental Protection<br />
Agency.<br />
It turns out both Livesay’s middle school, Alexandria Country Day, and his high school,<br />
T.C. Williams High, are famous. But not for the same reasons.<br />
The middle school received fame inadvertently for serving fourth graders what the<br />
school’s kitchen staff thought was frozen lemonade but turned out to be frozen margaritas<br />
left over from a PTA meeting the night before.<br />
“That was kind of a big scandal,” Livesay says. “My sister was in that fourth-grade class.<br />
You should have seen the note they sent home. It was on Howard Stern. Everybody was<br />
talking about it.”<br />
T.C. Williams High School, as football fans know, was featured in the iconic 2000 movie,<br />
“Remember the Titans.”<br />
“Actually,” Livesay remarks, “I was in the last class to have been in the old building.<br />
They knocked it down I guess in between my sophomore and junior year, when we moved<br />
into a new building. I mean, every time we had a substitute teacher we would watch ‘Remember<br />
the Titans’ for sure. I’ve seen that movie probably 150 times.”<br />
Everything at T.C. Williams is still named after the famous football team: “We’ve got<br />
36 Truckload Authority | www.Truckload.org TCA 2017