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Downtown business owners try to keep smiling amid pandemic - 1736 Magazine, Summer 2020

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DOWNTOWN LIVING continued from 17<br />

Much like other recent high-density developments<br />

in the city center, such as the recently<br />

opened Beacon Station on Wrightsboro Road<br />

and The Clubhouse at North Augusta’s Riverside<br />

Village neighborhood, Millhouse Station<br />

is aiming <strong>to</strong> be a magnet for upwardly mobile<br />

millennials seeking an urban lifestyle.<br />

GROWING DEMAND<br />

The expansion of Fort Gordon’s electronic<br />

warfare mission during the past several years<br />

appears <strong>to</strong> have s<strong>to</strong>ked such demand. The<br />

Department of Defense announced in late 2013<br />

that Army Cyber Command – and the roughly<br />

5,000 active duty and civilian employees it<br />

supports – would move <strong>to</strong> Augusta from Fort<br />

Belvoir, Virginia, by <strong>2020</strong>.<br />

According <strong>to</strong> a residential real estate study<br />

conducted during the spring for the Augusta<br />

<strong>Down<strong>to</strong>wn</strong> Development Authority, more than<br />

675 rental units have been created in the urban<br />

core since 2014. That figure doesn’t include the<br />

155 future units at Millhouse Station.<br />

The annualized rate of construction during<br />

the six-year period, 112 units, is more than<br />

twice the his<strong>to</strong>rical rate of 50.<br />

“There has been a steady demand for<br />

apartments in down<strong>to</strong>wn and I think that will<br />

continue,” said Jane Ellis an authority board<br />

member and a real estate agent with Sherman<br />

& Hemstreet, which conducted the market<br />

survey. “There are sufficient jobs in cyber<br />

and medical, and there is a growing student<br />

population.”<br />

The study included the his<strong>to</strong>ric Harrisburg,<br />

Laney-Walker/Bethlehem and Olde Town<br />

neighborhoods as well as the central <strong>business</strong><br />

district. The 221-unit Beacon Station complex<br />

was the only government-assisted project in<br />

the study.<br />

Properties with less than four units were not<br />

included in the study. Neither were loft apartments<br />

over commercial buildings. However,<br />

former commercial buildings that have been<br />

converted entirely <strong>to</strong> multifamily use were<br />

included.<br />

The increased demand has caused a steady<br />

rise in rental rates since 2014, with average<br />

per-square-foot rates rising from just under<br />

70 cents <strong>to</strong> $1.05. Average down<strong>to</strong>wn rents,<br />

regardless of size, have risen from $625 <strong>to</strong><br />

$957, an annual increase of 8.8%. The average<br />

rate of inflation for the nation during the same<br />

period was 1.5%.<br />

“Rental rates have risen, which is good from<br />

a landlord’s point of view, but rates are beginning<br />

<strong>to</strong> stabilize,” Ellis said, noting that the<br />

rate of growth began slowing in mid-2017.<br />

Roughly 83.5% of all urban core rental properties<br />

are occupied, with the average studio<br />

apartment renting for $630 a month; one-bedroom<br />

units for $916; two-bedroom units for<br />

$965 and three-bedroom units for $1,728.<br />

<strong>Down<strong>to</strong>wn</strong> Augusta’s 16.5% vacancy rate is<br />

double the national average, though the rate<br />

has been somewhat skewed by the addition of<br />

Beacon Station, a public-private partnership<br />

between the city’s Housing and Community<br />

Development Department and an Atlantabased<br />

developer.<br />

The $32 million project added 221 market-rate<br />

units <strong>to</strong> urban core apartment inven<strong>to</strong>ry when it<br />

began leasing in late 2019. The complex, across<br />

the street from Augusta University’s Dental<br />

College of Georgia, is designed <strong>to</strong> increase the<br />

population and per-capita income in the Laney-<br />

Walker/Bethlehem neighborhood.<br />

Hawthorne Welcher Jr., the city’s Housing<br />

and Community Development direc<strong>to</strong>r, said<br />

Beacon Station was 65% occupied as of mid-<br />

July, with roughly 45 <strong>to</strong> 50 pre-lease agreements<br />

in place during the next two months.<br />

“We’re trending <strong>to</strong> be at 85% based on current<br />

projections,” he said. “So this project is<br />

18 | <strong>1736</strong>magazine.com

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