CCWC mag Sept-Oct 2020_web

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2020 International Carwash Association(ICA) Hall of Fame shortly before hispassing. Now the company is run by hisson, Robert Pecora, who is continuingthe family tradition of innovating someof the industry’s highest quality brushesas company president.“Robert is modernizing the way Erie isoperating to make it easier for his distributionpartners to do business withhim,” says O’Connell. “He is simplifyingthe ordering process, revising his pricingfor distributors, and stocking themore commonly sold cloth to expeditedelivery.”Because the carwash equipment andconsumable supply industry continuesto innovate and evolve, O’Connell looksfor deep product expertise in a brushpartner than can help to improve cleaningand operational efficiency.“There are a lot of new products outthere. With a company like Erie Brushwith decades of expertise, we can talkabout the different types of cloth, differentpatterns and“IF I NEED SOMETHING, I PLACE A CALL, SEND AN EMAIL OR TEXT,I WANT MY SUPPLIER TO GET BACK TO ME QUICKLY. WE ARECOMPETING FOR BUSINESS, SO IF IT TAKES US THREE DAYS TOGET BACK TO A CUSTOMER INSTEAD OF ONE DAY, WE COULDLOSE THE SALE.material compositionsthatresult in betterperformance forour carwash customers.That isthe kind of supportwe need,” says O’Connell.Of course, cost plays an importantrole in any decision.“If you examine the costs, you alsohave to figure in your time. If I call abrush supplier, give them an equipmentmodel, and ask for the appropriatecloth and they say, ‘this is what youneed and this is the cost,’ I’m finished. Iwant a quick, simple transaction,” saysO’Connell. “On the other hand, if I haveto make the same call and spend timeworking with the supplier to figure outexactly the right type of cloth that ismuch more costly than a single phonecall transaction.”Finally, O’Connell seeks immediateresponsiveness in a supplier so hecan respond in kind to his carwashcustomers.“If I need something, I place a call,send an email or text, I want my supplierto get back to me quickly. We arecompeting for business, so if it takesus three days to get back to a customerinstead of one day, we could lose thesale. So, working with a supplier thatresponds quickly is a competitive advantagethat can win us more business,”concludes O’Connell.Del Williams is a technical writerbased in Torrance, California. For moreinformation, e-mail sales@eriebrush.com or visit www.eriebrush.com.MEET THE SMOOTHEST TASTEAcqua Panna Trademarks are owned by Sanpellegrino S.P.A., San Pellegrino Terme (BG), Italy and used under licence. © 2020 Sanpellegrino14 / SEPTEMBER OCTOBER ISSUE
RegisterNow!Women incarwashWe invite you to join us inFort Lauderdale, Florida for the3 rd Women in Carwash conferenceJanuary 18 – 20, 2021 at the beautiful B Ocean Resort.In the ever-changing carwash industry, women are rapidly emerging assome of the most forward-thinking leaders.What is also exciting is that a growing number of men are welcoming and actively supporting this change.The first two Women in Carwash conferences recognized and celebrated this excitingdevelopment to the delight of our guests who found it very valuable, informative, ground-breaking, andsurprisingly intimate. One thing everyone could agree on is that a healthy, happy industry that is gettingbetter for women is an industry that is getting better for everyone, and this will be a driving theme of theupcoming conference.Come and join us for this, our 3 rd conference!For more information and to register please contact:Andrew Klukasphone: 1-778-772-3057email: andrew@womenincarwash.comBrenda Jane Johnstonephone: 1-204-489-4215email: bjj@womenincarwash.comTHREE DAY OVERVIEW OF EVENTS YOU DON’T WANT TO MISS!The DiSC ® profile will help you improveinterpersonal communications and connect withyour staff, coworkers, owners, management, etc.more effectively. You will better understand yourown personality, how you like to communicate,how you come across to others, and why othersbehave as they do so you can meet in the middleand communicate clearly.Women In Carwash: The 21st CenturyDemand for Woman Leaders.This presentation specially for the January 2020Arlington conference and will build on the theme forthis coming June. This uplifting, funny presentationgets right at the heart of great opportunities whileinsightfully demonstrating that the path forward liftseveryone – both men and women.Leaders as Role Models: SteppingBeyond the Limitations of Management.This session ties us back to our Keynotepresentation and Tuesday morning’s session The21st Century Demand for Woman Leaders witha focus on transformational leadership.PLATINUM SPONSORGOLD SPONSORCONVENIENCE & CARWASH CANADA / 15
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