SLO LIFE Oct/Nov 2020

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| BREW MARKET TRENDS BY BRANT MYERS eltzers have been slowly taking over the beer aisles across our grocery and liquor stores, so when will their reign of terror end? Not likely soon from the look of things. As a matter of fact, it seems that the industry is trending more and more towards “lifestyle” beverages that represent a growing consumer base of people who enjoy the social aspect of drinking beer, but aren’t fully on board with the flavor or alcohol within them. I’m not judging, I also drink water sometimes when I Sdon’t feel like beer. But what happens when the beer industry makes something that doesn’t look like beer, taste like beer, or have alcohol in it? Let’s take some sips of the growing trend that is not-beers. I’m a huge proponent of personal health and wellness, so there are some conflicts of interest when I’m also a huge proponent of full- fledged craft beer. That being said, why not have a “Sober October” or a thirty-day cleanse after New Year’s Eve if it makes you feel better? Maybe you just want to wake up tomorrow morning and go for a ride or jog instead of craving a breakfast burrito and mimosa. There is a compromise available: non-alcoholic (NA) beer. And if the predictors are correct, you’re going to be seeing a lot of these in the future. Already, Heineken has their 0.0 beer with a huge marketing budget pushing it across social media and traditional platforms, taking the success of their rival’s Bud Light Ultra to the next level by making an even healthier post-workout drink. Aside from them, the big news in big brews is that Sam Adams posted record profits from selling seltzers and hard kombucha last year and will be following up those successes with a new NA Hazy IPA. Imagine that, a craft brewery making nonalcoholic IPAs. I have a feeling this will trickle down fast through the smaller breweries and we’ll be seeing them en masse soon enough. Obviously, the global brewing conglomerates have the resources and >> 92 | SLO LIFE MAGAZINE | OCT/NOV 2020
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LIFE SLOmagazine DISCOVER SAND & SE
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M O D E R N • C L A S S I C • J
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GENERAL BUILDING CONTRACTORS . LAND
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Emergency care is just a call away.
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News & Updates SEPTEMBER 2020 9/2 C
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Leadership you can trust. Civility
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Vote for the only “SLO Grown” N
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OCT/NOV 2020 | SLO LIFE MAGAZINE |
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OCT/NOV 2020 | SLO LIFE MAGAZINE |
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Social Distancing Requires Better H
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IN FULL BLOOM BY JOE PAYNE IMAGES C
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HOME GROWN PHOTOGRAPHY BY VANESSA P
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Page 51 and 52: A new view of God AND ITS EFFECT ON
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Page 71 and 72: MAYOR SANDRA MARSHALL Meet Sandra M
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SLO LIFE Oct/Nov 2020

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