customer InFormatIon & total cost - Goodman Manufacturing

2012 Goodman ® Distributor Manual
GOODMAN ® LOGOTYPE USAGE
GRAPHIC STANDARDS – GOODMAN BRAND LOGO
Advertising
Graphic continuity is imperative to clearly communicate our brand image. When the Goodman brand logo is used in a consistent
manner, brand recognition is immediate. The brand signature becomes unmistakable to the audience. That’s why it’s important to
follow these rules when using the Goodman brand logo.
Goodman Brand Logo Colors
Only two colors are to be used within the Goodman brand logo: PMS 186 and black.
Screen mix matching for PMS 186 is C-0, M-100, Y-81, K-4 PMS 186 BLACK
Goodman Brand Logotype
The Goodman brand logotype may be used alone in some instances, such as signage, product badging (labels), collateral
materials, presentations and some packaging.
Goodman Brand Logotype and Tagline
For almost all examples of brand identity, the Goodman brand logo should be used with the positioning line:
Thank Goodness for Goodman. ®
The relationship of the tagline’s size and position to the Goodman brand logotype must be adhered to. Absolutely no variations
are permitted. The logo is available in electronic form from the PartnerLink Image Library at www.goodmanmfg.com. The tagline
– Thank Goodness for Goodman. ® – is not to be reset in any other typefaces with the logotype. It is integrated with the logotype
in the electronic file.
Goodman Brand Logotype with Air Conditioning and Heating
For situations in which the audience may not be familiar with the Goodman brand (eg., consumer advertising) and where the
logo appears without an equipment photo, Goodman may be more overtly linked with “Air Conditioning and Heating.” Here’s the
logo version to use. Again, its available electronically.
Clear Area Around Logo
A clear area must be maintained around the logo and tagline. A perimeter dictated by half the height of the lowercase “o” in the
logotype, as indicated in the examples below, makes it easy to check the space.
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