The Recycler Issue 334

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WORLD FOCUS GLOBAL Study, Market Research, Sustainability Sustainability high on buyer’s agenda A recent study revealed that 79% of buyers are rethinking their buying behaviour and place more value on social responsibility, inclusiveness and environmental friendliness. A study by Capgemini has shown that a rethink is taking place, also in Germany: 79% of buyers are rethinking their buying behaviour and attach more importance to social responsibility, inclusiveness and environmental friendliness. For good reason, almost two thirds of the respondents (64%) say that it makes them happy. Capgemini says that COVID-19 has increased awareness and commitment to sustainable shopping. 67% of consumers are more critical of the shortage of natural resources due to the corona crisis, 65% want to become more aware of the consequences of their consumption in the "New Normal". Worldwide, more than 7,500 consumers and 750 companies (CPR) from nine countries worldwide participated in the Capgemini Research Institute "Consumer Goods and Retail: How Sustainability fundamentally changes consumer preferences" study. "So far, many organisations have treated sustainability like a nice-to-have," said Martin Arnoldy, Head of Consumer Goods and Retail at Capgemini in Germany. “However, the corona pandemic has now increased the desire for authenticity and responsibility worldwide, especially in large companies. For the own brands of our supermarkets in particular, I see a real opportunity to position themselves - which, incidentally, also increases the pressure on the brand owners to follow suit..." Sustainability aspects influence the consumption behaviour of more than half of the population today. The study showed that around every second consumer (48% in Germany, 53% internationally) switches to less known brands if they are more sustainable. More than half of the consumers (52%) state that they have an emotional connection to products or organizations that they perceive as sustainable. In addition, more than half of the respondents (64% of Germans, 68% international) are increasingly considering local products that they consider safer and more sustainable. Retailers and manufacturers have now internalised the advantages that sustainability has for their customer relationships. 77% say that sustainability leads to more customer loyalty, while 63% confirm that it increases brand sales. Despite the intent to be sustainable, Capgemini said that there is a gap between what consumers think they know and what they actually understand about sustainability: 78% of consumers are not aware that you need 1,000 litres of water to make a candy bar and 68% do not know that an average burger leads to more emissions than a 15 km drive with the SUV. Almost 68% of consumers who bought these products were ready to buy a more sustainable product once they understood the sustainability issues. Capgemini explains that this means it is necessary to provide consumers with more information about sustainability. This result underscores the importance of brands that drive the sustainability agenda. However, this knowledge gap also exists among retailers and manufacturers who believe that their buyers know more than they do. A good two out of three executives (67% in Germany, 65% internationally) state that their consumers know their sustainability initiatives very well. However, every second consumer (46% in Germany, 49% internationally) states that he has no information to check the sustainability information of products. Almost half openly say that they do not trust the sustainability information on products (41% of Germans and 44% of all respondents). CPR organisations spend an average of 1.9% of their earnings on sustainability initiatives. The average investment is almost $34 million (€29.33 million) in value and they are reluctant to spend more - nearly 80% of organisations cite the impact on margins or cost overruns as a challenge in scaling sustainability initiatives. For almost three out of four organisations, other issues have priority. Three in four (75%) of CPR organisations say they have a strategy, infrastructure, and resources to drive sustainability and circular economy efforts. However, less than a quarter of organisations have succeeded in implementing effective, company-wide initiatives. The most scaled initiatives are fair labour policies and safe working conditions. 48% of the companies state that they have reached a certain level in these areas. In contrast, sustainable IT, which is about reducing the carbon footprint of digital processes (e.g. energy efficiency in data centres), is only increased by 18%. According to Capgemini, although the pandemic is moving the circular economy back into focus, only 18% of managers have invested in circular economy initiatives and only 35% plan to invest in this area over the next three years. Pia Heidenmark Cook, Chief Sustainability Officer at Ingka Group, to which IKEA Germany belongs, said: “I think change management is a challenge that many organisations face. Many organisations have the impression that sustainability is more expensive. However, they do not realise that initiatives such as waste reduction or energy efficiency reduce their operating costs. So I would say that the most important challenge that stands in the way of sustainability is change management - showing the business case, why it makes sense, and influencing and inspiring people to understand why it makes a difference.” ■ Scan here: 20 Issue 334 September 2020
visit www.therecycler.com for all the breaking news EMEA South Africa, SARS, Drugs, Printer Cartridges Meanwhile in South Africa… Drugs worth €31.6 thousand ($36 thousand) were discovered in two printer cartridges destined for Madagascar. The drugs were part of a €6 million ($6.9 million) discovery made by South African Customs officials, aided by detector dogs, on Tuesday at OR Tambo International Airport in Johannesburg. Among the items, which were destined for foreign markets, was rhino horn believed to be worth over R115 million (€6 million/ $6.9 million). The items had been declared as “fine art”. The drugs were identified as ephedrine and with an estimated value of R600,000 (€31.6 thousand/ $36 thousand) and were destined for Madagascar. SARS commissioner Edward Kieswetter welcomed the discovery of the illicit goods. “Criminal and illicit economic activities are rife and result in billions of Rands of losses in tax and customs revenue to the fiscus. In addition, it does serious harm to our domestic economy,” he said. ■ OPEN FOR BUSINESS ALL STOCK AVAILABLE Toner Cartridges Chips Waste Toner Bottles Fuser Units Drum Units Developers OEM STOCK PPE NORTH AMERICA Brother, GEO, USITC, IP USITC to issue GEO for Brother The United States International Trade Commission (USITC) voted to institute an investigation of certain toner cartridges, components thereof, and systems containing same based on the complaint filed by Brother on 19 August 2019. The investigation is based on the complaint filed by Brother Industries, Ltd., of Aichi-ken, Japan; Brother International Corporation (U.S.A.) of Bridgewater, NJ; and Brother Industries (U.S.A.), Inc., of Bartlett, TN, on 19 August 2019. The complaint alleged violations of section 337 of the Tariff Act of 1930 in the importation into the United States and sale of certain toner cartridges, components thereof, and systems containing same that infringe patents asserted by the complainants. On 23 July The USITC has filed a “notice of initial determination granting summary determination of violation of section 337 and of recommended determination on remedy and bond” in which Administrative Law Judge Clark S. Cheney “recommended that the Commission issue a general exclusion order and various cease-and-desist orders as a remedy for this violation.” ■ State-of-the-art filling machines in the UK ISO 9001 & 14001 certified products, services & facilities Dedicated research and development teams The largest range of products and parts in the UK Contact ECS NOW www.ecs-uk-ltd.com +44 (0)1427 337 351 Effective Consumable Solutions Issue 334 September 2020 21
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