HSA November 2020
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ROI from Digital<br />
Marketing<br />
Does your digital marketing<br />
provide a quantifiable return on<br />
investment (ROI)?<br />
To know your ROI, you have to<br />
decide on the metrics that are<br />
important to your organisation.<br />
In other words, you need to get<br />
the right data.<br />
How Your Website<br />
Influences Trust,<br />
Which Influences<br />
Success<br />
A website’s design has a big impact<br />
on trust – and therefore its success<br />
or failure. 94% of people say they will<br />
leave a website if the design does<br />
not inspire trust.<br />
Click here to<br />
read more<br />
Click here to<br />
read more<br />
Keys to a Successful<br />
Digital Pivot<br />
“Pivoting” has become a buzz<br />
word in <strong>2020</strong> but success is less<br />
about “pivoting” from one business<br />
to another and more about<br />
changing how you sell your<br />
product to consumers.<br />
Digital is Defying the<br />
Recession. Are You<br />
Getting Your Share?<br />
People often say “follow the money<br />
trail “ and the ongoing increase in<br />
digital advertising spend gives you<br />
clues about how to allocate your<br />
marketing budget.<br />
Click here to<br />
read more<br />
Click here to<br />
read more<br />
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