HOTEL&TOURISM SMARTreport #46

ELITE TRAVEL TRENDS
© Jonas Unger - CNW Group/Fairmont Hotels & Resorts
Susan Sarandon
NEW IDEAS
UNDER THE
TROPICAL
SUN
The newly formed luxury
hospitality and lifestyle
brand LHM is set to build
on the iconic reputation of
its grand dame hotel The
Legian Seminyak in Bali, with
ambitious expansion plans
for wider Indonesia, Asia and
beyond.
NEW BRAND
AMBASSADOR FOR
FAIRMONT
Fairmont Hotels & Resorts has
named film icon Susan Sarandon as
its new global brand ambassador.
The Oscar-winning actress will star
in a soon-to-be-launched global
brand campaign that will portray the
transformative power of travel, connecting
Fairmont's history and majestic hotels with
modern sensibilities and the dreams of a
new generation of travellers.
Fairmont's links with the world of cinema
go back a long way. Fans of the golden
age of film might spot Fairmont hotels in
such movie classics as North by Northwest,
River of No Return, Vertigo, Breakfast at
Tiffany's, and The French Lieutenant's
Woman. Ms. Sarandon herself has
appeared in a number of films shot onlocation
at Fairmont hotels, including Little
Women, The January Man and King of
Gypsies.
"Fairmont and Susan Sarandon share
a spirit of adventure, a passion for thinking
globally and acting locally, and a history
of turning words into action," said
Sharon Cohen, Vice President, Fairmont
Hotels & Resorts. "We chose Susan to
represent the essence of Fairmont -
representing a strength of character and
timeless sophistication."
The collaboration between Ms Sarandon
and the Fairmont brand will focus on their
shared values. With Oscar, BAFTA, and
SAG awards, along with a filmography of
over 100 films, Ms Sarandon continues to
inspire audiences with new work, including
roles in The Meddler, The Jesus Rolls and
Ray Donovan.
"It is a privilege to work with Fairmont,
a company for whose values I have great
respect and whose extraordinary hotels are
a joy to experience," said Ms Sarandon.
"Together, we hope to convey a sense of
life as a grand journey that we hope will
be meaningful and inspiring to guests and
fans of Fairmont around the world"
The first step in the brand’s
expansion will be the opening
of The Legian Sire, Lombok
in 2020. Located on one of
Lombok’s finest beaches, the allsuite
and villa resort will have
staggering views towards the
Gili islands and Lombok’s Mount
Rinjani. It is boutique in size with
45 suites and 15 pool villas and the
architecture is by award-winning
ESA International, headed up by
Indonesian talent Putu Edy Semara.
RENOVATIONS FOR
RITZ-CARLTON
RESERVE IN THAILAND
In Krabi, Phulay Bay, the world’s
first Ritz-Carlton Reserve property,
opened eight new and refurbished
beachfront villas in December 2019.
The newly refreshed villas’ design
enhances the existing environment
through the integration of local
Thai art and cultural heritage, with
a sophisticated feel
LHM: One Bedroom Beachfront
Villa - bedroom and living room