01940 Winter 2020

16 | 01940
Realtor Nikki Martin opened a
new office in Lynnfield.
PHOTO: OLIVIA FALCIGNO
There's no stopping Nikki
BY ANNE MARIE TOBIN
There's no slowing down Nikki
Martin.
The Lynnfield realtor joined Compass
Real Estate in April in the middle of
the pandemic. Since then, she has been
doing everything she can to keep up with
a frenetic residential real market, which
has buyers, sellers and brokers clamoring
to navigate their way through a market
defined by high demand, low inventories
and sales prices well above asking.
Toss in a new Lynnfield office off
Main Street (between Faith Spa and the
Center Street Market) and it's a wonder
that Martin has any time to catch a
breath.
"I made the move to Compass during
COVID because I needed to change
just about everything about the way I
conduct business," Martin said. "People
are just afraid, and I needed to go with
a tech-based company to expand my
growth. Compass has enabled me to do
this through the web with live-streaming
of open houses through restaurant-like
scanners on their devices that allows
them to literally be walking through
actual homes through their phones."
High-tech or personal touch: It is
mission-accomplished for Martin.
Since joining Compass, she has
grossed $38 million in five months,
which she says projects to be about $84
million over a 12-month span."
"I'm up about 30 percent, which is
just incredible and it's all due to the
technology," Martin said. "I had to
learn to think like a buyer. They want to
feel like they are in the house, and this
technology I now have allows them to do
that and I'm saving so much time as now
we are seeing real buyers and are able to
focus on pre-approved buyers we know