AR_Updates Oct - Dec 2020.docx

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INSIGHTS INTO
ALUMNI
RELATIONS
Quarterly Updates
Oct to Dec 2020

It’s AR wrap! Cheers to a better year
welcome… 2021!
For the first time in 12 years, Alumni Relations missed a physical Graduation
Celebration.
This event has always been the pinnacle of our events calendar. Every year, we
look forward to welcoming our newly-minted alumni with great fun and fanfare.
There is nothing like meeting our alumni in person and hearing their life journeys
with SUSS.
Even though we could not hold a physical celebration this year, we did not let it
deter us. Since we cannot bring them to the celebration, why not bring the
celebration to them?
For the first time ever, Alumni Relations brought our celebration to our alumni’s
doorstep.
We launched our inaugural uAluminary Wall, our Instagram story filters and our
exclusive uAlumni Welcome Kit. We were touched by their avid participation, as
you will see in the pages to follow.
With this, we are reminded again that Alumni Relations truly holds a unique role –
to ensure that our graduates will never feel forgotten by the University. It is a role
that we hold dear for 14 years, and counting. We will continue to honour it.
Join Alumni Relations as we celebrate 15 great years in 2021! Our planning is
underway. Look out and look forward to the unveiling of our engaging (and
surprising) campaigns soon
www.suss.edu.sg/alumni

Alumni Campaigns on Facebook
Promoted our online interim graduation
celebration festivites with fun Instagram
story filters
Two filters available – 1) the user is in a
digital Convocation gown and 2) the
user is wearing our SUSS AR polo tee,
accompanied by AR mascots UrSUSS
and SUSSha
Reached over 1492 alumni, with over
300 alumni uploading themselves
enjoying the filter on their public/ private
accounts.
Publicised relevant materials from our CCPE, SRC colleagues and other organisations to ensure
alumni stay updated on potential benefits
www.suss.edu.sg/alumni

Ran a #ThrowbackThursday campaign where we invited alumni to guess these places within the
shared SUSS/ SIM campus. Most alumni went on a nostalgic trip down memory lane!
Publicised exciting in-house events and campaigns, serving as a constant reminder to the
alumni community that we offer contributions to their development, even after graduation.
Scan here for our Facebook page!
www.suss.edu.sg/alumni

Alumni Campaigns on Instagram
Publicised graduation Celebration campaigns onto Instagram to drive awareness
Drummed up excitement for the long-awaited SUSS e-shop
Enjoyed multiple queries on the purchase of our mascots
Scan here for our Instagram Page!
www.suss.edu.sg/alumni

Engagement via Electronic Direct
Mailer
Staying connected with our alumni via monthly EDMs, publicising University news and
notices
Feature social media campaigns, new virtual and physical events, and SUSScribe articles
www.suss.edu.sg/alumni

SUSScribe – a powerhouse of relevant
information
Newsletter, bulletin board and events calendar
Scan here to read our SUSScribe!
www.suss.edu.sg/alumni

Virtual Celebration for the Class of 2020
Launched our inaugural uAluminary Wall, a digital mosaic wall which comprised over 700+
photos from our Class of 2020 alumni.
www.suss.edu.sg/alumni

Over 1,000 alumni used our Instagram story filters as at 21/12/2020. Within the first week, we
reached record impressions count of 724, open rate count of 498 and capture count of 226.
www.suss.edu.sg/alumni

Welcome Kit for the Class of 2020
Alumni shared videos of them receiving the graduate welcome kit with heartwarming messages
of adoration for the mascots, as well as gratitude for the thoughtful gesture.
Delivered a record number of alumni kits (1,120 kits requested by graduates) across Singapore.
www.suss.edu.sg/alumni

Outreach Efforts via ‘Job Posting’
Designed by passionate Visual Comms alumnus Mr Zulkarnain bin Zainiddin
Sent out EDM to organisations to invite them to list their job postings on Alumni Portal, in
hopes of increasing employment opportunities for our alumni
www.suss.edu.sg/alumni

Merchants onboard for Alumni Digital
Card
Over 46 merchants offering exclusive discounts to the SUSS community
Merchants hail from wide-ranging categories from f&b, to retail, to physiotherapy to social
services and more
www.suss.edu.sg/alumni

We are 15 this year!
Look out for our
Alumni Relations’
15 th anniversary campaigns!
www.suss.edu.sg/alumni

We would like to partner you.
Let’s connect.
alumni@suss.edu.sg
www.suss.edu.sg/alumni