AR_Updates Apr-Jun 2021

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INSIGHTS INTO
ALUMNI
RELATIONS
Quarterly Updates
Apr to Jun 2021

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Our Digital Glory
This quarter, we shine our spotlight on heightened collaboration and digital
transformation. It’s been more than a year now since COVID-19 emerged. We had
thought we were all well-adapted working in the new normal and had looked forward
to organising physical events with the necessary safe distancing measures in place and
were preparing to engage and meet more alumni in person.
Phase 2 (Heightened Alert) had all of us back tracking to Q2 2020. Our spirits were not
dampened! Our engagement with our alumni continued to be online and collaborations
hyped up with colleagues across departments and industry partners. Kudos to our
teammates who managed to source industry partners to develop professional
development workshops and webinars for our alumni community.
In quarter 2, we launched the SUSS eShop with new eCommerce features to meet the
changing needs of our students and alumni. Students can now look forward to
purchasing their University memorabilia anytime, anywhere. We also embarked on the
digital transformation by uploading step by step video tutorial guides via the alumni
portal on how to navigate alumni related services. A Knowledge Bank was also launched
where alumni could self-access information on alumni matters.
Our 15 th -anniversary campaigns were heightened with the launch of our mascots’
sticker pack. Add liveliness and fun to your chats by inserting expressions from our cute
alumni mascots! If you have any interesting ideas to add more hype to our anniversary
celebration, do let us know!
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OUR PARTNERSHIPS WITH YOU
Alumni Campaigns on Facebook
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• We would like to take this opportunity to thank IAL, CCPE and our industry partners – Gen
Infiniti Academy; Voices of Asia and NTUC U PME for collaborating with us.
• Digital Workshops and Webinars included cloud computing, data analytics and trends in
Fintech
• Professional Development Workshops were not forgotten. We held life skills session, effective
networking sessions for professionals and promoted CCPE courses through a lunchtime
webinar.
Scan here for our Facebook page!
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Alumni Campaigns on Instagram
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• Alumni Relations continued publicity support of fellow departments via reposting their
campaigns onto our social media channels.
Scan here for our Instagram Page!
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Engagement via Electronic Direct
Mailers
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• Alumni Relations designs our mailers in-house, using Canva.
• Our mailers are sent via Raiser’s Edge.
• Raiser’s Edge allows us to monitor our open rate and clicks rate.
• We have a healthy alumni readership with an open rate range from 19.6% to 29.2% for Q2
(Education Industry benchmark is 24.4%)
• Our click rate has dropped slightly in Q2; with a range from 1.4% to 2.1% (Education Industry
benchmark is 2.9%)
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SUSScribe Issue 54
A powerhouse of relevant information –
Alumni Digital Newsletter, bulletin board
and events calendar
• Find out what’s happening in the alumni scene by clicking on our microsite today!
Scan here to read our SUSScribe!
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SUSS eShop
• This eShop is set up for students and the alumni community to wear their pride on their sleeves.
• Expect practical items ranging from tee-shirts, hoodies, laptop sleeve to store your laptop, a
totebrella to shelter you, to a mousepad bearing infographics with everything you need to
know about SUSS.
Alumni Knowledge Bank
• Alumni get to self-access and search answers to their queries via our newly launched
knowledge bank.
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Our Mascots’ Mobile Sticker Pack
Download the sticker pack on Telegram and WhatsApp by following the steps below:
Telegram
Step 1: Scan QR Code
WhatsApp
Step 1: Download the app, ‘Sticker Maker’
from the Google Play Store or ‘Sticker Maker
Studio’ from the App Store.
(You will need this app to open the sticker
pack)
Google Play Store:
App Store:
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Step 2: You will be directed to Telegram and
click on ‘Add Stickers’.
Step 2: Scan the QR Code to download the
file via Google Drive.
Step 3: Express yourself with our AR-mazing
Sticker Pack!
Step 3: Open the file in Sticker Maker or
Sticker Maker Studio. Click on ‘Add to my
library’, followed by ‘Add to WhatsApp’ at
the bottom right corner of the app. Express
yourself with our AR-mazing Sticker Pack!
Happy sharing!
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We would like to partner you.
Let’s connect.
alumni@suss.edu.sg
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