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• Alumni Relations designs our mailers in-house, using Canva.
• Our mailers are sent via Raiser’s Edge.
• Raiser’s Edge allows us to monitor our open rate and clicks rate.
• We have a healthy alumni readership with an open rate range from 19.6% to 29.2% for Q2
(Education Industry benchmark is 24.4%)
• Our click rate has dropped slightly in Q2; with a range from 1.4% to 2.1% (Education Industry
benchmark is 2.9%)
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