AR_Update Apr-Jun 2022
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
INSIGHTS INTO<br />
ALUMNI<br />
RELATIONS<br />
Quarterly <strong>Update</strong><br />
<strong>Apr</strong> to <strong>Jun</strong> <strong>2022</strong><br />
1
Opening Up to New Opportunities<br />
3<br />
Our Partnerships<br />
5<br />
Alumni Campaigns on Facebook<br />
Alumni Campaigns on Instagram<br />
Engaging Alumni<br />
via Electronic Direct Mailers<br />
8<br />
Tracking Our EDM Reach 12<br />
E-Shop – New Merchandise on Offer 13<br />
SUSScribe Issue 58<br />
14<br />
2
OPENING UP TO NEW OPPORTUNITIES<br />
Change seems to be the only constant around us. This quarter, we see more<br />
physical presence on campus as SUSS adopts the hybrid work arrangement.<br />
With new and familiar faces, building bridges across departments will be<br />
less of a feat as we look forward to more collaborations within SUSS.<br />
In relation to collaborations, the easing of restrictions has given us the<br />
chance to hold physical events again! While virtual webinars became a new<br />
norm when COVID hit, we are now shifting gears to being more adaptable,<br />
extending the hybrid approach to our alumni engagement. Alumni<br />
Relations now offers a plethora of activities and workshops, both online and<br />
offline. While we are excited to reconnect face-to-face with everyone, we are<br />
cautiously doing so and easing back to organising physical events.<br />
These events continue to be aligned with our vision of being the leading<br />
university for social good. We have been reaching out to new partners who<br />
stand for the same ideology of doing good for others too. Collaborations<br />
with Crunch Cutlery, a sustainable company focused on producing edible<br />
cutlery, started by our alumnus and Foreword Coffee, one of the six<br />
recipients of the Enabling Mark (Platinum) award, are slivers of evidence of<br />
us working together.<br />
Our engagement with our alumni went beyond expectations as we<br />
uncovered high flyers with interesting portfolios. We reconnected with<br />
some of them via Faces of SUSS – from Anjana Rai Chaudhuri (Class of 2012),<br />
a research scientist who retired and thereafter became a published novelist<br />
under Penguin Random House, to entrepreneurs like Zavier Chan (Class of<br />
2021) who co-founded his own company, SampleLah!. Our alumni profile has<br />
expanded and we are looking forward to uncovering more!<br />
Here’s to more <strong>AR</strong>-mazing memories to be made!<br />
3
OUR P<strong>AR</strong>TNERSHIPS<br />
Alumni Campaigns on Facebook<br />
A range of online and physical events with varying themes such as wellbeing<br />
to cultural walks was held to provide alumni with a plethora of events<br />
that could cater to varied interests. A huge thank you and appreciation to<br />
our industry partners, IAL, CCPE, and many more for collaborating with us.<br />
Scan here for our Facebook page!<br />
4
OUR P<strong>AR</strong>TNERSHIPS<br />
Alumni Campaigns on Instagram<br />
Instagram continues to be an important platform to reach out to alumni to<br />
foster a greater sense of belonging and camaraderie. Through<br />
#FacesofSUSS, we featured several alumni with interesting stories to tell<br />
including those with admirable career achievements. We hope that these<br />
personal insights would inspire fellow alumni to pursue their dreams.<br />
Scan here for our Instagram Page!<br />
5
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Apr</strong> Issue:<br />
6
7
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM May Issue:<br />
8
9
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Jun</strong>e Issue:<br />
10
11
TRACKING OUR EDM REACH<br />
Alumni Relations designs our mailers in-house, using Canva. Our mailers are<br />
sent via Raiser’s Edge which allows us to monitor our open rate and clicks<br />
rate. As Raiser’s Edge is a donor management system, information for fields<br />
on the transaction, transaction rate, average gift, and total raised will not be<br />
reported here. These are under the Advancement Office.<br />
In this quarter of <strong>2022</strong>, our reach ranged from 31% - 35% surpassing the<br />
Education industry benchmark of 23.42%. As for the click through rate, our<br />
range was around 2.6% with room for improvement although we are close<br />
to the Education industry benchmark of 2.9%.<br />
12
E-SHOP – NEW MERCHANDISE ON OFFER<br />
Alumni Relations aims to stay on trend and in style! With that, comes the<br />
launch of our new line of merchandise, made available on our E-Shop.<br />
Taking in the preferences of our student and alumni body through a survey<br />
that was done, Alumni Relations have come up with aesthetically pleasing<br />
items that will go live on our E-Shop in the upcoming months!<br />
Look out for these new items soon!<br />
13
SUSScribe ISSUE 58<br />
Issue 58 of SUSScribe comes to you with a new look with highlights on the<br />
latest happenings. In this issue, look out for our alumnus' exclusive interview<br />
with our Provost, Professor Robbie Goh as he shares personal insights and<br />
perspectives.<br />
Scan here to explore our microsite!<br />
14
We would like to<br />
partner you.<br />
Let’s connect.<br />
alumni@suss.edu.sg<br />
15
Change language