AR_Update Oct - Dec 2022

INSIGHTS INTO
ALUMNI
RELATIONS
Quarterly Update
Oct to Dec 2022
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Lifelong Learning, Lifelong Friendships
3
Our Partnerships
5
Alumni Campaigns on Facebook
Alumni Campaigns on Instagram
Engaging Alumni
via Electronic Direct Mailers
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Tracking Our EDM Reach 12
SUSScribe Issue 60
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2

LIFELONG LEARNING, LIFELONG FRIENDSHIPS
It seems like it was just yesterday that we were ushering in the New Year.
2022 proved to be a year of many changes, feats, and memories made.
At Alumni Relations, we welcomed new members of the alumni community
and have enjoyed the interaction with them through the various graduation
celebrations, networking, and gatherings held by the schools. As our family
expands to 43, 0000, Alumni Relations aims to keep this pillar of the
university strong.
In 2022, we have come together as one alumni, holding over 30 workshops,
talks, and get-togethers where alumni can rekindle their bonds and create
memories with one another. In 2023, you can expect nothing less from us!
While a lot remains uncertain in our current state of the economy, SUSS will
be your alma mater for lifelong learning. Akin to the government providing
Assurance Packages in December 2022, Alumni Relations aims to provide
you with the assurance that we will provide new and more opportunities for
alumni to continue learning and upskilling with our line-up of talks and
workshops.
Indeed with lifelong learning comes lifelong friendships. Alumni Relations
aims to help our alumni stay active and strengthen their friendships forged
in SUSS. Thank you to our alumni for making memories with us in 2022. Here
is to making more in 2023!
If you have any alumni engagement plans for your School or Department,
we would love to collaborate with you.
Here’s to more AR-mazing memories to be made!
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OUR PARTNERSHIPS
Alumni Campaigns on Facebook
Different campaigns to meet different needs. We offer a multitude of
creative and upskilling workshops and events to our alumni. In 2023, we aim
to keep up this interaction with the alumni community. A huge thank you
and appreciation to our industry partners, IAL, CCPE, Schools, and
Departments for collaborating with us.
Scan here for our Facebook page!
4

OUR PARTNERSHIPS
Alumni Campaigns on Instagram
Instagram continues to be an important platform to reach out to alumni
through interactions mostly sent in the form of Direct Messages. Exploring
additional posting options on Instagram, we posted more Reels and
Stories and gained greater interaction and traction. We will continue to
explore these options to deepen our reach and interactions with our
alumni.
Scan here for our Instagram Page!
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ENGAGING ALUMNI VIA
ELECTRONIC DIRECT MAILERS
Events eDM Oct Issue:
6

7

ENGAGING ALUMNI VIA
ELECTRONIC DIRECT MAILERS
Events eDM November Issue:
8

9

ENGAGING ALUMNI VIA
ELECTRONIC DIRECT MAILERS
Events eDM December Issue:
10

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TRACKING OUR EDM REACH
Alumni Relations designs our mailers in-house, using Canva. Our mailers are
sent via Raiser’s Edge which allows us to monitor our open rate and clicks
rate. As Raiser’s Edge is a donor management system, information for fields
on the transaction, transaction rate, average gift, and total raised will not be
reported here. These will be tracked by the Advancement Office.
In the final quarter of 2022, we faced some system glitch issues on our
Open and Click through rates and are currently rectifying the issue. Hence,
we will not present inaccurate information for this quarter.
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SUSScribe ISSUE 60
Issue 60 of SUSScribe comes to you with a bittersweet end to 2022. Bidding
farewell to our Founding President, Professor Cheong Hee Kiat, we get to
know more of his plans after SUSS and how he will be bringing the spirit of
Social Good with him. Read more from our SUSS community on our latest
issue of SUSScribe!
Scan the QR below to explore more!
Scan here to explore our microsite!
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We would like to
partner you.
Let’s connect.
alumni@suss.edu.sg
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