AR_Update Oct - Dec 2022
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
TRACKING OUR EDM REACH<br />
Alumni Relations designs our mailers in-house, using Canva. Our mailers are<br />
sent via Raiser’s Edge which allows us to monitor our open rate and clicks<br />
rate. As Raiser’s Edge is a donor management system, information for fields<br />
on the transaction, transaction rate, average gift, and total raised will not be<br />
reported here. These will be tracked by the Advancement Office.<br />
In the final quarter of <strong>2022</strong>, we faced some system glitch issues on our<br />
Open and Click through rates and are currently rectifying the issue. Hence,<br />
we will not present inaccurate information for this quarter.<br />
12
Change language