AR_Update Jan-Mar 2023
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INSIGHTS INTO<br />
ALUMNI<br />
RELATIONS<br />
Quarterly <strong>Update</strong><br />
<strong>Jan</strong> to <strong>Mar</strong> <strong>2023</strong><br />
1
Hopping into <strong>2023</strong> with Alumni Relations<br />
3<br />
Our Partnerships with You<br />
5<br />
Alumni Campaigns on Facebook<br />
Alumni Campaigns on Instagram<br />
Engaging Alumni<br />
via Electronic Direct Mailers<br />
8<br />
Electronic Direct Mailer Statistics 14<br />
SUSScribe Issue 61<br />
15<br />
2
HOPPING INTO <strong>2023</strong> WITH ALUMNI RELATIONS<br />
Being the Year of the Rabbit, it seems fitting for us to hop into the New Year<br />
with (w)hopping treats for our alumni! These will be rolled out progressively,<br />
as the year unfolds.<br />
The first quarter saw many of us concerned about the GST hike, the increase<br />
in the cost of living due to inflation, and job security amidst continued<br />
economic turbulence. During the Budget <strong>2023</strong> speech by Deputy Prime<br />
Minister and Finance Minister, Mr. Lawrence Wong, he highlighted the<br />
importance for Singaporeans to prepare themselves for the ever-changing<br />
state of the economy, urging them to update their skills to ride the market<br />
changes.<br />
In support of this impetus, the government is determined to continue<br />
providing assistance to workers, especially those who are displaced, “with a<br />
better system of reskilling and upskilling, so that they can be re-trained and<br />
placed into new jobs and bounce back from setbacks”.<br />
The terms reskilling and upskilling are terms not unfamiliar to us here at<br />
SUSS, a university that focuses on lifelong learning. We want to encourage<br />
our alumni to embrace lifelong learning and remain employed and<br />
employable. Our CCPE colleagues and Schools are working hard to curate<br />
relevant programmes to meet different needs. The needs of our alumni are<br />
definitely one of the focus areas.<br />
Alumni Relations is happy to collaborate with both internal and external<br />
partners. Alumni Relations also organises webinars and workshops to<br />
create awareness of the challenges ahead as well as the opportunities<br />
available. We aim to be the bridge that provides feedback on alumni needs<br />
to the partners as well as promote the opportunities offered by these<br />
partners to our alumni for personal and career advancement. Whether it is<br />
a partner-driven initiative or one championed by Alumni Relations, we are<br />
happy to do our part to help alumni in their effort to remain relevant in<br />
today’s economy.<br />
If you have any interesting suggestions on how we can further this objective,<br />
we would love to collaborate with you!<br />
Here’s to another <strong>AR</strong>-mazing year ahead!<br />
3
OUR P<strong>AR</strong>TNERSHIPS WITH YOU<br />
Alumni Campaigns on Facebook<br />
A plethora of workshops, webinars, and physical events were held to provide<br />
alumni with opportunities to feed their varied interests. A huge thank you<br />
and appreciation to our industry partners, IAL, CCPE, and many more for<br />
collaborating with us.<br />
Scan here for our Facebook page!<br />
4
OUR P<strong>AR</strong>TNERSHIPS WITH YOU<br />
Alumni Campaigns on Instagram<br />
Instagram continues to be an important platform that we are still exploring<br />
to engage our alumni through carefully curated content. Utilising the<br />
Instagram stories feature, which updates our alumni on happenings in realtime,<br />
we aim to garner our alumni’s interest and attention via this platform.<br />
Scan here for our Instagram Page!<br />
5
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Jan</strong> Issue:<br />
6
7
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM Feb Issue:<br />
8
9
10
ENGAGING ALUMNI VIA<br />
ELECTRONIC DIRECT MAILERS<br />
Events eDM <strong>Mar</strong> Issue:<br />
11
12
13
ELECTRONIC DIRECT MAILER STATISTICS<br />
Alumni Relations designs our mailers in-house, using Canva. Our mailers are<br />
sent via Raiser’s Edge which allows us to monitor our open rate and clicks<br />
rate. As Raiser’s Edge is a donor management system, information for fields<br />
on the transaction, transaction rate, average gift, and total raised will not be<br />
reported here. These will be tracked by the Advancement Office.<br />
Following the final quarter of 2022, where we faced some system glitch<br />
issues on our Open and Click through rates, we are working tirelessly,<br />
alongside our IT department and vendors to look into and rectify these<br />
issues. Hence, we will not present inaccurate information for this quarter.<br />
14
SUSScribe ISSUE 61<br />
In this issue, we introduce Professor Tan Tai Yong to our alumni community.<br />
Check out this story for his views on education and get up close and<br />
personal for a peak at his hobbies, outside of work.<br />
Scan here to explore our microsite!<br />
15
We would like to<br />
partner you.<br />
Let’s connect.<br />
alumni@suss.edu.sg<br />
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