AR_Update Jan-Mar 2023

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Hopping into 2023 with Alumni Relations 3 Our Partnerships with You 5 Alumni Campaigns on Facebook Alumni Campaigns on Instagram Engaging Alumni via Electronic Direct Mailers 8 Electronic Direct Mailer Statistics 14 SUSScribe Issue 61 15 2
HOPPING INTO 2023 WITH ALUMNI RELATIONS Being the Year of the Rabbit, it seems fitting for us to hop into the New Year with (w)hopping treats for our alumni! These will be rolled out progressively, as the year unfolds. The first quarter saw many of us concerned about the GST hike, the increase in the cost of living due to inflation, and job security amidst continued economic turbulence. During the Budget 2023 speech by Deputy Prime Minister and Finance Minister, Mr. Lawrence Wong, he highlighted the importance for Singaporeans to prepare themselves for the ever-changing state of the economy, urging them to update their skills to ride the market changes. In support of this impetus, the government is determined to continue providing assistance to workers, especially those who are displaced, “with a better system of reskilling and upskilling, so that they can be re-trained and placed into new jobs and bounce back from setbacks”. The terms reskilling and upskilling are terms not unfamiliar to us here at SUSS, a university that focuses on lifelong learning. We want to encourage our alumni to embrace lifelong learning and remain employed and employable. Our CCPE colleagues and Schools are working hard to curate relevant programmes to meet different needs. The needs of our alumni are definitely one of the focus areas. Alumni Relations is happy to collaborate with both internal and external partners. Alumni Relations also organises webinars and workshops to create awareness of the challenges ahead as well as the opportunities available. We aim to be the bridge that provides feedback on alumni needs to the partners as well as promote the opportunities offered by these partners to our alumni for personal and career advancement. Whether it is a partner-driven initiative or one championed by Alumni Relations, we are happy to do our part to help alumni in their effort to remain relevant in today’s economy. If you have any interesting suggestions on how we can further this objective, we would love to collaborate with you! Here’s to another AR-mazing year ahead! 3
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AR_Update Jan-Mar 2023

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