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LIQUI MOLY NEWS #03.2021

Weekly news about LIQUI MOLY IBERIA & SOUTH AMERICA.

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<strong>LIQUI</strong> <strong>MOLY</strong> IBERIA & SOUTH AMERICA WEEK 03.2021<br />

MOTOR OILS · ADDITIVES · CAR CARE


LM IBERIA: Giving Support to<br />

Asociación Entre Amigos<br />

SPAIN<br />

A<br />

sociación Entre Amigos, in Sevilla is a non-profit organization<br />

that has been working for more than 35 years to improve<br />

living conditions in one of the poorest areas in Spain. Entre<br />

Amigos has various educational and social projects with children,<br />

youth and families, allowing that more than a thousand people<br />

benefit from their activities. That´s why <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA<br />

couldn´t just walk away and decided to do something. Thanks to<br />

the LM products that we´ve offered, home delivery vehicles for<br />

people in situation of exclusion, as well as vehicles for work in<br />

organic farming, will receive proper maintenance.<br />

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WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


Pepe Serrano and Marco<br />

Antonio Jiménez (page 2)<br />

were the representatives of<br />

Entre Amigos that met with<br />

Rafael Vázquez and received<br />

the LM IBERIA offer.<br />

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POS: Recalvi Mediterranea<br />

SPAIN<br />

F<br />

ollowing the expansion of our presence in Spain, LM has<br />

been increasing its offer in Palma de Mallorca. Recalvi<br />

Mediterranea already works with 140 <strong>LIQUI</strong> <strong>MOLY</strong> references,<br />

including lubricants (engine and gearboxes), additives, service<br />

and maintenance products (spray‘s, assembly paste, hand care,<br />

cleaning products), car care, adhesives, sealants and Pro-Line.<br />

For that reason, Alexandre Estima and Borja Sanchez went to the<br />

island and stayed for 4 days, to give support to the retail channel<br />

of Recalvi. The acceptance was very positive and the interest in<br />

our brand was visible in each visit.<br />

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WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


Press Play<br />

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SPAIN<br />

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WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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POS: Auto Sport Lebrija<br />

SPAIN<br />

Auto Sport Lebrija is a company located in Lebrija, Sevilla,<br />

that in 2021 will celebrate 20 years of work in the sector.<br />

And because this is a great achievement, they´ve decided,<br />

with the help of Rafael Vázquez and through Recalvi, to go further<br />

and include our brand and our products in their portfolio. They´ve<br />

started with additives and have already add lubricants in result of<br />

customers demand.<br />

8<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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POS: MAVI MOTOS<br />

SPAIN<br />

MAVI MOTOS is a distributor and customer of spare parts<br />

of Beta Trueba and Bihr, located in Castellón. Marc<br />

Basolí made the <strong>LIQUI</strong> <strong>MOLY</strong> introduction through Beta<br />

Trueba, first with lubricants, additives and service products,<br />

but is incorporating new references. Although MAVI MOTOS is<br />

a recent customer, already knows how to use our web system<br />

and Lubricants Guide. They also work with references that Beta<br />

does not have, using Bihr to access those. Our team is working<br />

to incorporate new references and expand with 60-liter bottle of<br />

lubricant 10w40.<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Workshop: Talleres A M<br />

Located in Carmona, Sevilla, Talleres A M, is a workshop<br />

that´s an Andel Automoción partner. Antonio and Miguel,<br />

the owners, started using our products, mainly additives,<br />

silicones, hydraulic oils, among others, through Repuesto Medina.<br />

With the help of José Garcia, Talleres A M wants to bet on LM,<br />

especially in our motor and gearbox oils.<br />

SPAIN<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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Workshop: Talleres Nano Sport<br />

Talleres Nano began working with our brand through<br />

Comercial Panter and started with a few references of<br />

additives, ATF and oils. Ricardo Moreno has been supporting<br />

this new client and was able to add new references and extend the<br />

products that they work with.<br />

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Check-Up: Powered by <strong>LIQUI</strong> <strong>MOLY</strong><br />

PORTUGAL<br />

Week after week, <strong>LIQUI</strong> <strong>MOLY</strong> IBERIA sponsors the<br />

section OFICINA VIP of this recent aftermarket online<br />

publication. This time Rita Mendes was the interviewed.<br />

She´s very well known to the portuguese, because since a very<br />

young age she has worked on television, radio and for the last<br />

years she also works as a DJ. In this interview powered by <strong>LIQUI</strong><br />

<strong>MOLY</strong> we got to know a little more about her!<br />

14<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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Social Media: The Perfect Tool<br />

PORTUGAL<br />

& SPAIN<br />

We continue to invest in strong and direct communication.<br />

Therefore, we use all the tools we have at our disposal.<br />

Because we want to be daily with those who choose us<br />

as the brand of choice and demonstrate them that we are always<br />

available. From our publications, in which we highlight this week<br />

the giveaway that is ON to offer 24 amazing <strong>LIQUI</strong> <strong>MOLY</strong> Packs, to<br />

our stories shared by LM Worldwide, without forgetting the many<br />

publications in which our partners identify us, we are, proudly,<br />

everywhere!<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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PORTUGAL<br />

& SPAIN<br />

We´re also on<br />

TV!<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com<br />

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LM CHILE: Technical Training & Much<br />

More<br />

CHILE<br />

Respecting all safety standards but always with the<br />

objective of taking our brand further, the <strong>LIQUI</strong><br />

<strong>MOLY</strong> CHILE team continues to carry out its training<br />

actions with customers. Daniel Cabezas was, once again,<br />

responsible for this technical training that took place in<br />

a workshop which included the employees who use our<br />

products daily in the repair and maintenance of vehicles.<br />

Daniel Cabezas with another<br />

workshop team during a technical<br />

training session.<br />

20<br />

WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


The new leaflet<br />

with lubricants<br />

information.<br />

We are very happy<br />

to see the pride that<br />

our partners and<br />

customers have when<br />

they wear clothes<br />

with our brand!<br />

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LM ARGENTINA: Pernía´s Choices<br />

The pilot Leonel Pernía, who continues to count with the<br />

sponsorship of <strong>LIQUI</strong> <strong>MOLY</strong> ARGENTINA, recorded a video with<br />

his <strong>LIQUI</strong> <strong>MOLY</strong> products of choice, to have the vehicle always<br />

in perfect condition. Watch the video and follow our pilot‘s advices!<br />

ARGENTINA<br />

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WEEK 03.2021 · <strong>LIQUI</strong> <strong>MOLY</strong> Iberia & South America · www.liqui-moly.com


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