Dornoch Newsletter 21 LR

Marketing Convenor’s Report
Well, what to say about 2020?! Our Marketing
objectives in previous years have been focused on
brand awareness, this year we had to take a slightly
different approach with a new target market. In the
brief window that travelling was allowed to the
club to play we promoted various added value
offers for playing and making use of the facilities,
as well as offers for members & locals.
In March, we adopted a new strategy for Marketing
and predominately our Social Media focus by
moving away from our previous PR company and
acquired the services of Ed Hodge, whose expertise
is in Sport & Golf PR.
Thanks to this we now have a more efficient and
effective approach to our marketing. We now have
over 33,000 followers across all platforms. The
Professional Shop also now has its own pages with
varied content and offers to be found.
opportunity to interact with each other. If you are
not already a member of this group be sure to
submit a join request and don’t forget to answer
the 3 admission questions.
We also continue to maintain several local
partnerships with Highland Golf Links, Golf
Highland, DADCA and DACIC. The majority of
the main golf tourism events that we attended in
previous years were either cancelled or held
virtually, Neil has maintained contact with tour
operators and service providers despite this.
The highlight of the year was being crowned
Scotland’s Best Golf Course 2020 at the World
Golf Awards. Beating off very stiff competition
from Carnoustie, Kingsbarns, The Old Course
and Royal Troon. Well done to all involved at the
Club. Let’s hope we retain the title in 2021 and
also return to some form of normality!
This year we also launched our Members Only
Facebook, where you can find member specific
content and offers, as well as allowing members the
Cara Thompson
Marketing Convenor
23