Bangkok February 2021

HOW TO MAKE MORE SALES
USING THE SCIENCE OF
NEUROMARKETING
BUSINESS SUPPLEMENT
First of all, neuromarketing isn’t
as complicated as it sounds. It simply
takes long known psychological
facts and implements them into
marketing.
Let’s start with the area of web
copy, instead of talking about your
product and what it can do - write
about your customer and what they
get from it.
EXAMPLE 1
Our product has a range of benefits
to increase sales and maximise
profit.
EXAMPLE 2
You will sell more of your products
and make more profit from
your website with this product.
Which sentence entices you
more to buy? Most people say sentence
2.
Neuromarketing appeals to the
unconcious mind or the old brain,
the part that is associated with
survival, food and sex - the most
primitive part of our brain.
This part of the
brain is wired to be
selfish, to take care
only of ourselves.
That’s why we
need to use the
words you and
yours a lot to attract
and
keep the interest of users.
We can also take advantage of
the power of reprocity, when you do
something for someone they feel
obliged to give something back so
handing out a freebie is always a
great way to start. Do you remember
when charity donation forms
came through the door? They often
came with a free pen!
The unconcious mind is also
trained to notice change, so any
moving items on a website are likely
to attract it. Rotating banners and
banners are a good way to show
change on your website, just stay
away from full width sliders as they
slow your website down and reduce
conversion rates.
Users are most likely to buy
from someone who is similar to
them and who they find attractive,
so try to add photos of yourself and/
or your team onto the website and
make them more casual than business
like.
Add plenty of testimonials and
social proof to your website and include
as much information as you
can about your reviewers: name,
company, location and a photo if
possible.
This gives your users a sense
of security that other people similar
to them have bought and liked your
product.
Neuromarketing and design
are the future of online sales, if
you would like to know more then
please contact Gemma via email -
gemma@pdsconsultingsolutions.
com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
Email: ben.hightowerltd@gmail.com
www.Thailand-Business-Supplement.com