MOS BURGER TOEXPAND TO 90 OUTLETSMos Burger (Thailand) aims toopen 90 branches by 2024, up fromits current 16 outlets. The Covid-19era has not fazed the company, indeedit is focusing on the advantagesthat it brings.Chief executive Surasak Jintananarumitwas quoted as saying,"The Covid-19 outbreak offers usa great opportunity to acquire newretail space to open our shops nextyear,” adding, “The pandemic notonly boosted Mos Burger's brandvisibility, but also raised awarenessabout food safety, benefiting us becauseof our focus on cleanliness.”Japanese based Mos Burgerhad a great start in Thailand thirteenyears ago, as unprecedentedqueues were pictured outside itsCentral World branch. The brand’sarrival was hailed as a craze thatwas unlikely to be short-lived.As for the future expansionplans, look out for new outlets inBUSINESS SUPPLEMENTTHAILAND BUSINESS NEWSMega Bangna, Central Pinklao andCentralPlaza Westgate in Bangkokamongst many other places.The company also plans to expandinto the provinces with an outletto be opened in Central Complexin Sri Racha.SMARTPHONE SALESDECLINE IN THAILANDAccording to global research andadvisory firm Gartner, smartphonesales in Thailand in the third quarterof 2020 dropped 7.6% compared tothe same period last year. A total of4.7 million units were sold against 5million in the third quarter of 2019.The decline in Thailand came at atime of a worldwide drop of 5.7 percent.Anshul Gupta, senior researchdirector at Gartner, was quoted assaying, “Consumers are limiting theirdiscretionary spend even as somelockdown conditions have started toimprove.”The commencement of 5G offeringsdidn’t make much of a positiveimpact, although in future this maybecome an important factor for peopledeciding to refresh their phonesfor newer models.On a global level, Samsung wasstill the leading brand, clocking upsales of 80.8 million units representing22% of market share.Huawei took second place with14.1 per cent of market share, followedby Xiaomi with 12.1 per cent.Apple dropped to fourth positionwith 11.1 per cent of market shareand sales amounting to 40.6 millionunits.KASIKORN BANK TOMAINTAIN ITS BRANCHNETWORKEven though much more bankingis done these days with mobileapplications, online banking portalsand ATMs, Kasikorn Bank (KBank)intends to maintain its branches,currently numbering 873. Althougha few branches will relocate wherethere is an overlap, the overall totalwill not be cut. It will also retain all its19,990 staff.This will come as welcome newsto consumers, at a time when someother large businesses are reducingtheir brick and mortar branches infavor of less friendly call centers anddigital services.Bank branches are consideredsuperior when it comes to discussingloans, mortgages, complicatedfinancial instruments and debt reliefespecially during the Covid era.As well, many customers still valuein-branch banking for its personaltouch.KBank co-president, PatcharaSamalapa, was quoted as saying,”With services provided bystaff members based at physicalbranches nationwide, this allows usto ensure customers have a betterunderstanding of debt solutions andcan ease their financial burden atthis difficult time. Human resourcesand face-to-face services are stillrequired in the digital age."High Tower Co., Ltd. Tel: 038 411 009For all your advertising enquiries - Tel: 0846 77 43 60
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