Sonnenschutzwelt Glaswelt R+T digital 2021 english

TOP TOPIC R+T DIGITAL GASTRONOMY DAY
PROFESSIONAL SUN AND WEATHER PROTECTION IS IN DEMAND
The perfect whole
The terrace is becoming an increasingly
important part of the catering industry.
However, getting the most out of it
is a challenge because guests want
to sit outside as long and as often as
possible. Therefore, solutions must be
found from the first rays of sunshine in
spring to the showery days in autumn.
Especially in holiday regions, the aim is
now to use the terraces all year round.
Consequently, there are plenty of topics
for presentations and discussions on
the Gastronomy Day at the R+T digital.
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Whether at a city café in a parade of
shops, on a lakeside terrace, for an appealing
beer garden or outside a mountain hut,
attractively designed outdoor spaces have become
an important meeting place for people,
because the first rays of sunshine draw people
outside. But even in windy weather, guests want
to be out in the fresh air and let the wind blow
“lightly” around them in a sheltered atmosphere.
For the catering and hotel industry, this means
creating new customer potential and additional
sales opportunities. Therefore, decisions have to
be made as to which concept and which products
are suitable for outdoor operations. This is
precisely where the Stuttgart Exhibition Centre
concept comes in, namely to bring together the
worlds of INTERGASTRA and the R+T with the
concept of OUTDOOR. AMBIENTE. LIVING.
Already a tried and tested concept
The special exhibition OUTDOOR. AMBIENTE.
LIVING. has already been successfully integrated
twice (2018, 2020) at the INTERGASTRA hotel
& gastronomy trade fair in the Rothaus Park
on the grounds of the Stuttgart Exhibition Centre.
Top industry players recently presented their
high-quality sun and weather protection products
on more than 750 m 2 in the outdoor area
of the Stuttgart Exhibition Centre. From slatted
roofs and awnings to pergolas and sunshades –
Unfortunately, we will have to do without an outdoor exhibition this year, as we did in 2020. But
from 19 to 23 February 2022, the special show OUTDOOR. AMBIENTE. LIVING. will be held once again.
trade visitors could marvel at it all in the lower
and upper sections of Rothaus Park.
In addition, a 150-metre long and colourful avenue
of parasols with high-quality parasols from
renowned manufacturers invited visitors to linger.
More than 100,000 fair visitors took advantage
of this offer – regardless of whether it was
20 degrees in the sunshine or raining. In this way,
the other solution systems could also be examined
directly on site under real conditions.
The concept will be
further developed
“The feedback from visitors shows that we have
accurately gauged the times with the special
show,” says Sebastian Schmid, Head of the Tech-
As early as 2020, there was a series of presentations at
the R+T on the subject of sun and weather protection
for the catering industry.
Photo: Olaf Vögele
nology department at the Stuttgart Exhibition
Centre and initiator of the format. “With this success,
we are taking an important step towards
strengthening the brand OUTDOOR. AMBIENTE.
LIVING. and to further establish it in the market.”
INTERGASTRA project manager Markus Tischberger
is also convinced by the concept of the
special show: “The increasing demand for outdoor
solutions in gastronomy and the hotel industry
is clearly noticeable. This has encouraged
us to hold OUTDOOR. AMBIENTE. LIVING. again
at the INTERGASTRA 2022. I am pleased that we
have used the synergies in-house, that we have
been able to develop this project so successfully
and we will continue to do so in the future.” At
the upcoming INTERGASTRA from 19 to 23 Febru-
There are suitable solutions for every individual
requirement, whether individual parasols or parasol
landscapes.
Photo: Olaf Vögele
Photo: Terrassenprofis
26 GLASWELT | Sonnenschutzwelt 2021