The 2020's Most Influential Women to Watch

Award, eight MarCom awards, nine
Fair Media Council Folio Awards,
Communicator Award, SABRE Award,
and an Excellence in Communications
Award.
Lindsey has shared some of her
insights with us through a series of
question and answers as below:
What was your source of
motivation? Who is your role model
or the person that inspires you the
most?
My motivation comes from an innate
love for business and an inner drive to
want to help entrepreneurs get their
message out. I meet so many people
who want to start a business and the
most common reason they give for not
pursuing their passion is a fear that
they won’t be able to sell themselves. I
want to help people conquer that fear!
Oprah has definitely been a role model
for me. Both her ability to grow her
brand and really provide value for her
audience that too on a spiritual level.
Kindly make us aware of the
challenges you faced to withstand
the complexities of the industry.
I believe the challenges I’ve faced are
not necessarily industry-specific. For
me, setting boundaries, not over
servicing clients and negotiating
contracts have always been the aspects
of my business I struggle with the
most. I want to help people and
balancing that with self-care and
ensuring profitability is always an area
where I strive to do better.
Kindly describe your company and
its services/products.
Concrete Blonde Consulting is a fullservice
consulting and marketing firm
in NYC. We specialize in providing
custom marketing solutions for profit
and growth. By examining your
business development pipeline, we are
able to identify new areas for growth,
while also creating strategies to
amplify current opportunities. In
addition, we provide a competitive
media analysis, streamline marketing
campaigns and build additional sources
of revenue. We service various
industries including consumer products
and services, tech, lifestyle, hospitality,
and nonprofit companies.
Brief us about the industry scenario
from your perspective.
Communications is a rapidly changing
field and our firm is continually
transforming to harnesses the powers
of both influence and interaction. We
offer clients a variety of tools from
third-party PR endorsements to social
influencer campaigns to reach
consumers and drive business.
We believe every client is unique. We
partner with them to unearth their core
business goals. Then we create
bespoke strategic marketing plans with
benchmarks to chart our progress and
target our methods. We feel a sense of
responsibility to our clients and we are
responsive not only to their needs but
also to the ever-changing world in
which they operate.
State some of your company’s
achievements under your leadership.
We’ve racked up numerous accolades
in the past three years, but the
achievements that I’m the proudest of
are the ways we’ve been able to score
for our clients. From a game-changing
feature in the New York Times for one
of our hospitality clients to some of the
non-profit counsel, we’ve provided to
help make the world a better place.
Kindly share with us a quote that
best describes you and your
company’s vision.
“Success is liking yourself, liking what
you do, and liking how you do it.” –
Maya Angelou.
I am constantly checking in with
myself and my soul to make sure that I
am in alignment and that our firm is in
alignment.
Enlighten us with your vision of the
future as well as the company’s plans
in the coming years. Tell us about
your future goals.
I believe that the gig economy and the
ability to work remotely is going to
have a drastic impact on corporate
culture. Combine those structural
changes with the millennial focus on
experiences and work/life balance and
I believe the landscape of how we do
business and how we work is about to
change for the better. I also see more
and more entrepreneurs placing
importance on sustainability and a rise
in conscious capitalism.
Our future goals are to continue to
service our clients and also to attract
entrepreneurs with similar values so
we can build a network of people who
utilize our services and who may also
be able to service each other. I’d like
our company to be an epicenter for
entrepreneurs to create strategic
partnerships and for us to help foster
that community.
20 | MAY 2020
www.insightssuccess.com