Customer recommen- dation rate - Absatzwirtschaft

Sami, 34 years.
He was looking
forward to his
new born son. His
seat-belt was not
fastened.
Fairytales come true in the place where
Europeans flee to escape the bad weather,
where Pakistanis come to earn money and
where rich Africans indulge in some serious
luxury shopping. In the bazaars of Dubai,
the scent of nutmeg mingles with that of
Hermès, 1001 stars try to outshine Burj Al
Arab. Right at the heart of it all is Plan.
Net Middle East.
The advertising market in Dubai is booming.
Forget print, radio and TV – “mobile,
local, social” are the buzzwords here. Middle
Eastern and North African companies
currently invest 22 percent of their annual
marketing budget in digital media. And
this is likely to increase – rapidly. Mobile
marketing and video are key in a melting
pot of cultures, people and brands.
Advertising trends also apply to Dubai
.ًاماع 34 ،يماس�
رـظتني ناـك
.ديدلجا هدولوم
طـبري لم
.ناـمألا مازـح
BMW’s first, highly emotive, CSR campaign in the Middle East promoted greater road safety. In terms
of equivalent value, media reports alone were worth more than half a million dollars.
Dubai is a tolerant world of glitz
and glamour, a hub between continents
and a paradise for brands
and brand builders.
itself: tradition meets modernity. BMW
recently launched their first Corporate
Social Responsibility campaign in Dubai.
Successfully. People here are looking for
the same things as everyone else around
the world: honesty. They want authentic
messages in a transparentcommunication
world.
The fundamental issue that needs to be
addressed here, even more so than in other
regions, is: how global and how local must
the brand appear without losing its global
essence? ←
↘
plan.Net middle east
Location: Dubai
Founding year: 2009
No. of employees: 18
Clients (selection): Rolls Royce, BMW, MINI & Continental
Tires
Contact: Oliver Zügel ←
absatzwirtschaft Kompakt 5