Customer recommen- dation rate - Absatzwirtschaft

Plan.Net France developed a complex CRM platform aimed at young mothers for Evianmaman.
Whether it’s traffic or communication,
speed and smarts are of
the essence for getting ahead in
the French capital.
Olivier Bronner, Managing Partner of
Plan.Net France, knows exactly how the
communications market in France will
evolve: “The future is digitally bright!”.
The Champs-Élysées, with the Arc de
Triomphe to the rear and the Obelisk to
the front. This is the home of brands like
Guerlain, the Louis Vuitton luxury group
– and, like many other places in Paris, this
is where traffic is at a standstill: lucky for
those who can move around quickly here,
zip through the streets and alleyways,
veer around the large limousines on Les
Champs, change direction smoothly.
Demonstrating once again that advertising
and traffic have a lot in common:
French marketing is also on the move
– the digital spirit permeates all areas
of life, reaches all target groups and is a
life-changer for everyone from Bocuse
to Bruni. Good news for feisty advertisers
who are hungry and passionate, who
network around the world yet love their
home country, who are strategically strong,
independent thinkers and excel creatively.
The communications industry has been
dominated by large companies for decades.
Now it’s the turn of the fleet of foot.
This is increasingly reflected in the choice
of agency partners as Olivier Bronner
discovers when he glances at his client list.
Companies like AEG Power Solutions,
Evianmaman, Western Union and Citroën
are on the team – and they are reaping the
benefits. ←
↘
plan.Net France
Location: Paris
Founding year: 2000
No. of employees: 56
Clients (selection): AEG, Evianmaman, Western Union,
Citroën
Contact: Olivier Bronner ←
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