Most Emerging Startups in Maharashtra

take to keep the focus on research
and stay a step ahead of the
competition?
Our SEO team always stays on top of
the game by keeping ourselves updated
by reading blogs like
“searchenginland.com”,
“SEORoundTable” and more, we are
also very active on Twitter where
Google officials share official updates
and insights about the algorithms and
search performance. Apart from it, we
run a lot of experiments trying various
techniques on our blogs and our A/B
testing (split testing) always turns
useful.
What according to you is the one
takeaway from the Covid-19
pandemic?
When the world came to a pause and
our clients had to face the trouble of
losses in their business, it affected us as
well but our blogs, SAAS websites
helped us stay afloat in this tough
period. What we learned was the
importance of having multiple
offerings to share with the world
because that means new ways of
generating revenue and maintaining a
solid base at all times.
The lockdown also helped me give
time to projects close to my heart such
as launching my Podcast, ‘Internet
Bread’ where I teach people how to
make money online. The goal of the
podcast is to cover 101 ways to make
money online in 101 episodes. This is
my way of giving back to the
community and to enable more people
to start the career digitally.
What are your views regarding the
start-up business scenario in
Maharashtra?
Our office is located in Powai which is
kind of like a ‘Startup Hub’ within
Mumbai. We see a lot of businesses
coming online, the digital revolution is
really pushing every company to
become heavily reliant on
technology. But Maharashtra needs
more successful startups and the
youth should be more focused on
bringing their ideas to life. I see
Maharashtra lagging behind
Bangalore and Delhi in this one
particular thing, despite Mumbai
being the financial capital of the
country.
What are the company’s future
objectives and where do you see
yourselves in the near future?
We are expanding into new services
and bringing a lot of services inhouse
and growing the team that we
earlier had to outsource or partner
with other companies to fulfil. We
now have a full-fledged graphic
design and content development
division which is really helping us
change gears in the quality of
services that we offer and deliver
results instantaneously.
We are really excited to launch our
upcoming startup, which has been in
development for almost a year now,
which is called ‘PostBing’ it is a
content distribution platform that
can help startups reach new
audiences and help make the most
out of their content. We are
expecting to launch it by the end of
January 2021.
Abhishek Yadav
Co-founder
Shalmali Parkar
Co-founder
OUR AIM IS
TO PROVIDE
HIGH-QUALITY,
END-TO-END
MARKETING
SERVICES TO
EVERYONE AND
CREATE A
DIFFERENCE IN
THE DIGITAL
MARKETING
SPACE
www.insightssuccess.in January 2021 | 11