Most Emerging Startups in Maharashtra

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Most Emerging Startups in MaharashtraHandicraftsA Leading Brand Promoting Indigenous and Ethnic ProductsIndian clothing throughout the ages have changed andevolved multiple times. The country was one of thefirst places to develop and use cotton formanufacturing clothes. The primary source of motivationfor Indian attires are taken from the temples in India andmany monuments that are an epitome of human art. Therehave been various clothing trends in the country that haveprogressed through testing times and emerged glorioustaking their place in the history.Numerous segments of Indian clothing for male and femalehas been derived from garments like langota, lungi, sari,gamcha, and dhoti. Traditional clothing in the countrymainly depends on the faith that people follow. Differentreligious group have distinct attires. That is what makesIndia not only a cultural hub, but an enabler for diversifiedlifestyle. Catering to this country with diversity is one suchorganization, Swarajshop Handicrafts.It is a leading manufacturer of fashion jewellery on a globallevel. “We are a one-stop online portal for women-centricproducts worldwide,” says Mangesh Shinde - Founder ofthe company. Swarajhop is regularly exporting to countrieslike Canada, USA, Germany, UAE, Dubai, etc. The brandhas surpassed its complete milestone in the world ofdesigner jewelleries and sarees. The company has mosttrusted and prime selling brands across variousmarketplaces in India and abroad. “We have satisfiedcustomers all over the world,” states Mangesh.The company’s vision is to become globally recognized forwomen-oriented jewellery products manufacturer having tobe known as one of the largest marketplaces online (an e-commerce platform) worldwide. “Our mission is to deliverthe choicest quality products, with every client leaving witha smile on their faces. We glorify families at Swarajshop, asjewels often stay within families,” narrates Mangesh.How it all began….Swarajshop initiated its operations in 2010, as ane-commerce marketplace in India. The company wasindependently focusing on the manufacturing and supply ofcandles with a third-party delivery system in order to meetcustomer demands in the start.In 2015, Swarajshops moved away from the third-partyintegration overcoming the reliance and dependencies bystarting its own manufacturing with Copper Alloy fordifferent pieces of jewelleries. This operation is based outof Malad, Mumbai which gives the company an edge overits competitors as resource availability and facilitation isoptimum in the town.When 2017 was around the corner, Swarajshop came upwith a crafting design to cover every segment of jewelleryfan by introducing the isolated mixture of alloy from Zincand Mazak, to please the customers without having a priceconstraint. “We started this to maintain the purity of thejewelleries for our valued customers,” states the team ofSwarajshop.“With our focused research team who always strives tomake Swarajshop the largest marketplace by meeting thetrends in the jewellery business, we add value to thecustomer by enhancing their experience,” adds Mangesh.The company came up with different varieties of highqualitybeautifully crafted jewellery design bymanufacturing the Big Kunden jewellery at low units foryielding high-quality results. All of this happened in 2019.28 | January 2021www.insightssuccess.in
Mangesh ShindeFounderwww.insightssuccess.in January 2021 | 29
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Most Emerging Startups in Maharashtra

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