PONUDA MOBITELA

Recommendations

Info

Clayton Makepeace andThe Total Package Present:EMOTIONALTRIGGER WORDSAbout the AuthorAfter graduating from StanfordUniversity in 2001, Tony Floresquickly found himself broke andjobless. Up to his ears in studentloans, he got a job in sales with anatural health company. It was then– when the company owner handedhim a Jay Abraham book – that he wasfirst introduced to direct marketing.From there, he discovered theprocess of copywriting. This new skillwas a lifesaver for him, and it wasn’tlong before Tony had used what hewas learning to double the sales of hiscompany, taking a two-man operationto just under $3 million in annualsales.At that point, he sent a businessidea to copywriting legend ClaytonMakepeace, who hired him onthe spot. Since that time, Tonyhas developed the industry’s mostacclaimed newsletter on copywriting… has created a series of powerfuldirect marketing educational products… and has written winning directresponse promotions in a variety ofmarkets. Tony currently resides in LosAngeles, CA.byTony Flores© 2008 by The Profit CenterAll rights reserved.Reproduction, in whole or in part,without written permissionfrom the publisheris strictly prohibited.Emotional Trigger Words is a publication of:The Profit CenterPO Box 750Waynesville, NC 28786Ph: (800) 827-0940Intl: (828) 456-9277www.MakepeaceTotalPackage.com
Introductionby Tony FloresThe underlying emotional triggers that grab a prospect’s attention, keep his eyes glued to thepage … and then ultimately compel him to make a purchase decision are often unknown to even themost experienced copywriters.Many of the copywriting greats use the power of emotions very instinctively, which works forthem. But I’ve found that this “instinct only” knowledge makes it virtually impossible for thesemasters to teach people like you and me all the subtleties of emotional copywriting.That’s why this book was created — it’s for the rest of us!It’s for us “regular” writers and marketers who weren’t born knowing exactly how to stimulateour prospect’s hottest emotions, at exactly the right moments. It’s almost unfair how great writers canhone in on the exact emotions they need to make the sale, and then continually hit those emotionalhot buttons six ways to Sunday.But now it’s time to level the playing field.The manual you now hold in your hands is the ultimate secret weapon. Even if you’re a completeemotional dunce (like I am), you can’t help but become a much more visceral, emotionally-potentcopywriter with this in your arsenal.And by “emotional copywriter,” I don’t mean that you experience mood swings throughout theworkday or cry when you think about your deadlines.Nope. I’m talking about becoming the kind of writer who:■ Knows exactly which emotional hot buttons to hit and when …■ Knows exactly how to trigger each emotion for maximum impact …■ NEVER writes boring copy, because every line on your page oozes with feeling and passion …■ Stands head and shoulders over others who rely on benefits alone to make the sale …■ Can stop a prospect on a dime, with an eyeball-seizing emotional headline and then keep thatpowerful feeling rocking and rolling throughout the promotion …■ Ultimately jumps to the upper echelon of this business, because he’s mastered perhaps the singlemost elusive and valuable skill a copywriter could ever have …You see, over the past three years I’ve literally devoured every single piece of good copywriting/direct response information I could get my hands on. Most of it has been pretty straightforward:Catch your prospect’s attention with your headline, focus on benefits, make an irresistible offer,justify the cost, ask for the sale, and so on. But in all of this material, “how to” info on usingemotions was truly rare indeed.Sure everybody tells you that emotions are powerful … Sure everybody tells you that the rightemotions will make you tons of money … Sure everybody tells you that people buy on emotions andjustify with logic/reason … That’s all fine and dandy.But there’s just one problem …
Page 4 and 5: … Nobody Tells You How to Actuall
Page 6 and 7: 1How to Use ThisResourceOne of the
Page 8 and 9: just for “fear” alone, whereas
Page 10 and 11: and you’ve got the lab tests to p
Page 12 and 13: 3BetrayalThe NationalEnquirer’sAl
Page 14 and 15: its earnings reports, it only infla
Page 16 and 17: enemy are legitimate. This is hugea
Page 18 and 19: vocabulary, the better off you’ll
Page 20 and 21: Drowning - “Ford, which isdrownin
Page 22 and 23: going down a rat hole as thousandso
Page 24 and 25: 6ForbiddenYou’re NotSupposed to B
Page 26 and 27: prevent from happening.”Off limit
Page 28 and 29: news media.”Downhill - ‘Hey! It
Page 30 and 31: my tough fundamentalscreens with fl
Page 32 and 33: for a way to have your cake andeat
Page 34 and 35: Sumptuous, Apple and blueberrypies,
Page 36 and 37: very specific way of materializing
Page 38 and 39: and knock inches and pounds offyour
Page 40 and 41: 10thisThe MagicalFeeling ThatKeeps
Page 42 and 43: 11Instead,Sadly, it was very diffic
Page 44 and 45: excited than ever about this natura
Page 46 and 47: all the Kings men couldn’t put th
Page 48 and 49: 15InWhen YourProspect isDown in the
Page 50 and 51: 16andHow to MakeYour ProspectFeel S
Page 52 and 53:
proprietary advice you can hangyour
Page 54 and 55:
17IOne of the World’sMost Underra
Page 56 and 57:
18The UnparalleledPower of Surprise
Page 58 and 59:
19Don’t Dilly Dally …Time’s a
Page 60:
Copyright © 2008 Clayton Makepeace
show all

PONUDA MOBITELA

Create successful ePaper yourself

Delete template?

Save as template?